Himani Anand
Gurgaon
Summary
Creative and result driven entrepreneur with a strong foundation in Interior Design, now specializing in building and scaling businesses in FMCG sector. Adept at crafting innovative Marketing & Branding strategies that drive product awareness and growth. Proven expertise in sales & business development, with a track record of identifying new market opportunities, securing key partnerships, and driving revenue. Highly skilled in cross functional leadership, product positioning and customer engagement with a passion for transforming ideas into successful ventures. With a unique blend of creative vision and strategic business acumen, able to deliver measurable impact and sustained growth.
With over 5 years in Retail & FMCG I excel in process optimization, with strategic initiatives improving efficiency and driving business growth across diverse markets. Adept at managing teams, building long term customer relationships.
Overview
18
18
years of professional experience
Work History
Marketing Manager
Caha Tea
Gurgaon
08.2017 - Current
- Developed and executed marketplace strategies - spearheaded comprehensive marketplace strategies that increased brand visibility and drove revenue growth across various online platforms, establishing a strong online presence.
- Product listing and optimization - Managed product listing on major e-commerce websites, optimizing product details.
- Performance analysis and reporting were conducted in-depth, utilizing analytical tools to track key metrics, assess campaign effectiveness, and generate reports to enhance effective strategic decisions.
- Product planning: collaborated with suppliers and production teams to plan and execute product launches. Ensuring alignment with market trends and customer preferences. While maintaining product quality and brand identity.
- Brand presentation - crafted and maintained a cohesive brand narrative across all marketing channels, developing promotional material and digital content that effectively communicated the premium positioning of our products.
- Cross-functional collaboration: worked closely with sales, product development, and customer service teams to ensure a unified approach to brand strategy, enhancing customers' experience and loyalty.
Design Consultant /Manager of Business Development and Sales
Fabindia Overseas Pvt Ltd
Gurgaon
05.2014 - 06.2017
- Design Manager setting up a new business unit of interior design services for the commercial and residential units, standardizing processes, procedures, and design collaterals.
- Researching and building new collaboration opportunities with architects and designers across Delhi NCR, building new vendors and resources for customized projects.
- Worked with various in-house teams for marketing activities and promotions.
- Training and team building for the home and lifestyle sector are conducted quarterly to maximize customer experience and enhance quality service.
Interior Designer
Boutique Design Firms
Delhi NCR
01.2007 - 03.2014
- Worked on a wide variety of projects, like retail design, fast food joints, hotels, and spas.
- Requirement and space analysis, designing, and conceptualization.
- Client presentations, vendor management, site analysis, and management.
- Building resources, libraries for vendors, materials, finishes, and external teams.
- Developed project schedules and documentation of project details.
- Worked on layouts, mood boards, and working drawings.
Education
Google Digital Media & Ecommerce Certificate
08-2024
Brand Management
IIMBx
03-2024
Masters of Business Administration
Symbiosis Institute Of Management
Pune04-2020
AutoCad & 3Ds Max
Exterior Interior Pvt Ltd
Delhi04-2007
Interior Design
Exterior Interior Pvt Ltd
Delhi03-2006
Philosophy Hons
Miranda House
Delhi University03-2005
Carmel Convent School
Chanakyapuri, Delhi03-2002
Skills
- Marketing campaign management
- Team Management & Vendor Management
- Collateral creation
- Budgeting and allocation
- Market data analysis
- Creative direction
- Business development
Timeline
Marketing Manager
Caha Tea
08.2017 - Current
Design Consultant /Manager of Business Development and Sales
Fabindia Overseas Pvt Ltd
05.2014 - 06.2017
Interior Designer
Boutique Design Firms
01.2007 - 03.2014
Google Digital Media & Ecommerce Certificate
Brand Management
IIMBx
Masters of Business Administration
Symbiosis Institute Of Management
AutoCad & 3Ds Max
Exterior Interior Pvt Ltd
Interior Design
Exterior Interior Pvt Ltd
Philosophy Hons
Miranda House
Carmel Convent School
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