Summary
Overview
Work History
Education
Skills
Languages
Accomplishments
Declaration
Timeline
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Himani Rathore

Himani Rathore

Noida

Summary

Dynamic and results-oriented digital advertising professional with a proven track record of driving successful campaigns and delivering exceptional results in Display & Video 360, including traditional and digital media. I excel in developing strategic advertising solutions that align with client objectives and maximize ROI, develop creative strategies, collaborate with teams to execute campaigns, and stay up-to-date with industry trends and technologies. Strong communication, problem-solving, and creative thinking skills are essential for success in this role.

Overview

6
6
years of professional experience

Work History

Account Specialist

Amazon
Noida
03.2022 - Current
  • Manage and optimize digital advertising campaigns through DSP platforms to drive targeted traffic and achieve campaign objectives
  • Analyze campaign performance data and provide insights to improve ROI and overall effectiveness
  • Collaborate with internal teams and external partners to develop audience segmentation strategies and targeting tactics
  • Stay updated on industry trends and best practices in programmatic advertising and DSP technology
  • Monitor Adv. spend and budget allocation to ensure campaigns are meeting performance goals within allocated budgets
  • Provide regular reports and updates on campaign performance to stakeholders
  • Troubleshoot technical issues related to ad serving, tracking, and attribution.
  • Contribute to the development of new advertising strategies and tactics to drive business growth.
  • Oversee the implementation and launch of campaigns on Display & Video.

Social Media Manager

Consecration Advisory Pvt. Ltd.
Delhi
12.2019 - 02.2021
  • Develop and execute a social media strategy that aligns with the company's goals and objectives.
  • Create and publish engaging content across all social media channels, including Facebook, Twitter, Instagram, and LinkedIn.
  • Manage social media accounts and monitor daily activity, responding to comments and messages in a timely manner.
  • Use social media analytics tools to track and analyze the performance of social media campaigns.
  • Collaborate with the marketing and communications teams to ensure that social media content is consistent with overall brand messaging.

Senior Executive- Marketing

Franchise India Holding Ltd.
New Delhi
08.2018 - 12.2019
  • Stay up to date with the latest social media best practices and technologies
  • Use social media marketing tools such as Hootsuite & Buffer
  • Maintain client relationships for business and help the sales team
  • Experience in pre-sales activities (interacting with franchisor and investors) by generating leads for other business teams through online live chats by Zendesk Support

Education

MBA - Marketing

The ICFAI University Dehradun
01.2018

B.Sc. -

Kumaun University Nainital
01.2016

Skills

  • Digital Strategy
  • Display, Audio/Video Advertising
  • Analytical Skills
  • MS Office, Google Sheets
  • Paid acquisition (Facebook, Instagram, Twitter, LinkedIn)
  • Keyword Research and Analysis
  • Graphic Designing
  • Content writing
  • Intellectual( focused)

Languages

  • English
  • Hindi

Accomplishments

  • Optimizing Campaign Performance: Implemented optimization strategies to improve the performance of advertising campaigns, resulting in higher conversion rates and ROI for advertisers.
  • Launching Successful Advertising Campaigns: Led the development and execution of advertising campaigns on Amazon Advertising platform, resulting in increased brand visibility, traffic, and sales for clients.
  • Training and Mentorship: Provided training and mentorship to junior team members, helping them develop their skills and achieve their professional goals within the organization.

Declaration

I hereby declare that the information provided above is correct and best of my knowledge and belief.

                                                                                                                               Himani Rathore

Timeline

Account Specialist

Amazon
03.2022 - Current

Social Media Manager

Consecration Advisory Pvt. Ltd.
12.2019 - 02.2021

Senior Executive- Marketing

Franchise India Holding Ltd.
08.2018 - 12.2019

MBA - Marketing

The ICFAI University Dehradun

B.Sc. -

Kumaun University Nainital

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Himani Rathore