Himani Sharma

• Lead point of contact for Brand growth and promoting their brands through influencers marketing
• Drove company growth by consistently executing campaigns valued at over ₹10,00,000 per month, as part of a high-performing 4-member team
• Key Engagements
• ● Strategically led the end-to-end execution of 100+ high-impact influencer campaigns, each crafted to align with brand goals, amplify visibility, and drive meaningful audience engagement.
• ● Curated and pitched innovative, data-backed brand growth strategies to key stakeholders, blending analytical insights with creative vision to elevate market positioning.
• ● Identified and collaborated with creators whose content and audience aligned with campaign objectives, ensuring authentic brand synergy and measurable results.
• ● Consistently delivered campaigns generating 1M+ views monthly across multiple brands through precise execution and strategic content optimization

Special Projects

● Drove 200K+ engagements for WeWork by leading a high-impact influencer campaign, leveraging three strategically chosen creators to maximize reach and brand relevance.

● Delivered 500K–1M+ monthly engagements for Vodafone Idea & Tata Cliq by managing ongoing partnerships with 5–6 creators, executing festive campaigns, product launches, and seasonal promotions with precision.

• Sourcing products according to the platform & customer demand.
• Relationship management with brands as well as internal stakeholders.
• Resolving customers return optimization and daily basis issue of vendors
• Single point of contact for merchant growth and promoting their brands
• Resolving daily basis issue of vendors
• Coordinating with the vendors for the catalog gaps in comparison to another website
• Merchandise Planning based on the budget, Price points, width & depth of assortment.
• Notifs & Banner planning to improve visibility of products on app.
• Analyzing every aspect of bestsellers and ensuring that bestsellers are replenished timely
• Working closely with brands and department heads to decide how products should be shot for video
• Handling 100+ brands (boat, Zebronics, Portronics, MIVI, Hammer, Lifelong, I Kall, Logitech, House of Quirk)

• Category P&L- Sales, Transaction Value, Spend, Sourcing, & Direct Costs, for refurbished portfolio
• Developed and executed Sales Plan based on consumer segment insights and marketplace internal data to arrive at Demand Estimation, Sourcing, inventory planning, Pricing Plan and Campaign Coordination
• Responsible for the overall growth of the mobiles portfolio in terms of selection and order volume by optimizing the on-site wireframe navigation and placement of top deals
• Established the Refurbished Category from scratch by onboarding merchants, building assortment, and optimizing the products visibility across channels.
• Tracking and improvement of key metrics – conversion, returns, RPO and GMV
• Responsible for ensuring efficient sourcing of critical SKU's at competitive prices from the merchants and optimizing the selection for the category.

• Single point of contact for all top rated merchants
• Responsible for the overall growth of the mobiles portfolio in terms of selection and order volume
• Create an effective Pricing strategy to maximize the sale & achieve targeted business metrics
• Single point of contact for all top rated merchants
• Work with operations to reduce RTOs & develop warehouse capability for growth in order volume