HIMANSHI Bhatt

• Supported leadership team with reporting, analysis, and business presentations to inform divisional strategies.
• Collaborated with internal business partners to implement commission arrangements.
• Analyzed performance metrics to identify opportunities to increase sales.
• Analyzed sales, profitability and market conditions and presented findings in cohesive format.
• Projects Undertaken

1)Market Mix Modeling: Applying multivariate regression on retail, media and finance time series data to solve business pain points and propose action plan to increase revenue for a reputed FMCG
client

2)Stack Modeling: Led a granular level study on major FMCG categories across South East Asian markets to understand brand positioning and recommend tactical strategy in sync with business
constraints

3)Integrated Marketing Return on Investment: Created multiple nodal paths by applying various statistical methodologies to streamline push and pull strategy and optimize spending for the brand
using Mind Metrics, Retail and Media data

4) Distribution and Penetration Analysis: Formulated insights to drive penetration among consumers through pull factors

Work Experience as Analyst

1) Direct interactions with the client and On-site team to understand the business problems and
requirements

2) 2) Performing EDA to audit data(QC): Understand the market context and arrive at hypothesis to be tested in modelling.

3) 3) Approaching the Business problem with statistical techniques (basic predictive modeling
techniques), Classical linear regression models and translating these statistical results to Business recommendations for the clients.