HIMANSHI CHHALLANI

Work History

Meesho

07.2023 - 06.2024

Conducted market research studies, providing valuable insights for strategic planning initiatives and competitive positioning efforts for a new product launch Affiliate and Live Commerce
Increased efficiency in resource allocation by setting up analytics and automated various reports and BAUs by the use of Advanced Sql and Python saving 2 hours of daily manual work.
Increased the activation of liver commerce by 5% by analyzing potential target customer and understadning user needs with the help of surveys.
Increased the user retention by 2% by analyzing different user profiles and conduting user reserach.
Studied and Researched about competitive companies in abroad and implemented new techniques for the new vertical launch and helped us gain 1.5x users

Jupiter

05.2022 - 06.2023

Analyzed user funnel to increase the UPI completion rate for repayments by 17%
Understood the entire UPI flow and defined FE&BE user-events enabling 15% increase in accuracy across all UPI user funnels by capturing the previously absent data.
Deep Dived into the Impact of Introducing the Card Delivery Fee in the system to understand how it has affected the north star and user metrics at product level.
Set up analytics from scratch for International Payments;building transformation tables,company wide report,L0 and L1 Business KPI dashboards on Tableau
Deep Dive on how to improve retention of In App UPI Users and to able to shift users from Off App to In-App and was able to increase In App User Base by 12.6%
Analyzed the Impact of Introducing New Payments Tab on the App and there was an increase of 5.6% user base as compared to Old Payments Tab

Credit Suisse

08.2021 - 03.2022

Automated standard business mail template for data sharing with stakeholders,reducing report delivery time by 80%
Validation of 250+ credit risk exposure calculations at a counterparty and a portfolio level across OTC derivative credit line from regulatory perspective using different methodologies like HIST SIM,PRIMO etc which helped in managing Credit Risk
Interaction with various stakeholders like -Credit Analytics,Captial Reporting,Credit Risk Reporting,Credit Risk Managers,data suppliers

Flyzy

04.2021 - 06.2021

Captured market insights through various customer interaction models and created strategies around customer acquisition and retention
Conducting on-ground and online research on Flyzy’s competition, its buyer’s persona, fetching relevant details around brand resonance and how to make it stronger