Himanshi Chopra
New Delhi
Summary
Dynamic marketing professional with a proven track record at the Indian Institute of Art and Design, excelling in SEO optimization and brand development. Expertly drove organic traffic growth and secured national media coverage, showcasing strong content strategy and communication skills. Adept at leveraging analytics for impactful digital marketing initiatives.
Overview
3
3
years of professional experience
Work History
Assistant Manager
Indian Institute of Art and Design
Delhi
11.2024 - Current
- Led comprehensive SEO strategy development and implementation, driving consistent growth in organic traffic and click-through rates through strategic optimization of brand pages and blog content
- Successfully pitched and secured brand coverage in leading national publications, including Hindustan Times City, The Hindu, and other prominent media outlets, significantly enhancing brand visibility and credibility.
- Spearheaded cross-channel brand communication strategies, ensuring consistent messaging and brand voice across digital and traditional marketing channels
- Conducted in-depth performance analysis using Google Analytics and Search Console, translating data insights into actionable content optimization strategies and measurable improvements in organic visibility
Marketing and Communications Worker
Bramley Elderly Action
Leeds
12.2022 - 04.2023
- Managed social media accounts, increasing follower base by 25% in six months
- Coordinated with influencers and podcast hosts to develop engaging content
- Created and disseminated press releases and marketing materials
- Tracked and reported on key social media metrics, providing insights for strategy refinement
- Assisted in the development and execution of digital marketing campaigns
Marketing Associate
Style Dot Me
Delhi
12.2021 - 12.2022
- Created SEO-optimized content for various digital channels, including social media, website, and newsletters.
- Crafted and distributed targeted press releases and thought leadership content
- Established and managed partnerships with 50+ industry influencers and podcast hosts.
- Organized and executed content-driven events, ensuring high-quality delivery.
Marketing Associate
Memoir Writing Inc.
Toronto
01.2022 - 07.2022
- Orchestrated an expansion of Memoir Writing Ink's online presence through the development, implementation, and meticulous tracking of organic marketing strategies.
- Collaborated closely with Alison Wearing, bestselling, multiple award-winning writer, to coordinate podcast appearances, foster the growth of the YouTube channel, manage influencer partnerships, and oversee social media initiatives.
- Assumed responsibility for the creation and dissemination of press releases and website content, effectively announcing the 'Amy Award' competition.
- Successfully planned and executed daily events for a writer's retreat in the enchanting setting of Paris.
Education
MSc - Management
University of Leeds
Leeds, United KingdomPost Graduate Certificate - Marketing Management
Seneca College
CanadaBachelor of Arts - Marketing & Economics
University of Delhi
Delhi, IndiaSkills
- Content strategy and management
- Digital marketing and social media
- SEO optimization
- Google Analytics and Search Console
- Brand development
Websites
- www.linkedin.com/in/
- https://www.iiad.edu.in/the-circle/learn-the-art-of-interior-design-finishes-in-your-next-course/
- https://www.google.com/url?q=https://www.iiad.edu.in/the-circle/is-fashion-design-drawing-necessary-for-a-career-in-fashion/&sa=D&source=editors&ust=1746179492668891&usg=AOvVaw2m24GonA0NNIpQl7KH5_Kh
References
References available upon request.
Timeline
Assistant Manager
Indian Institute of Art and Design
11.2024 - Current
Marketing and Communications Worker
Bramley Elderly Action
12.2022 - 04.2023
Marketing Associate
Memoir Writing Inc.
01.2022 - 07.2022
Marketing Associate
Style Dot Me
12.2021 - 12.2022
MSc - Management
University of Leeds
Post Graduate Certificate - Marketing Management
Seneca College
Bachelor of Arts - Marketing & Economics
University of Delhi
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