Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
HIMANSHI ROHILLA

HIMANSHI ROHILLA

Gurugram

Summary

Experienced Product Marketer with a track record of successfully leading and launching products and features within demanding timelines. Around 5.8 years of professional experience and a proven ability to collaborate across diverse teams. Eager to leverage my expertise in developing impactful product marketing strategies.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Senior Manager: Product Marketing

Spartan Poker
07.2024 - Current
  • Developed and executed automated journeys for First Depositor, Repeat Depositor, Install to Register, and Product Funnel using automation tools; continuously refined based on KPI insights
  • Initiated Product funnel reporting process to keep track of core KPIs daily
  • Conducted comprehensive competitor analysis to inform strategic implementation
  • Analyzed historical retention data, segmented by cohorts, to design user journeys across the customer lifecycle
  • Enhanced Install to Register conversion rates by 5% through targeted optimizations via Automated Journey using SaaS tool
  • Enhanced Events schema for focused Segmenting and sending targeted campaigns for inactive cohorts.

Product Marketing Manager

Junglee Games (Flutter Entertainment)
07.2023 - 06.2024
  • Took the helm of the User Migration Project, fostering liquidity generation for other Products by engaging with a diverse user base of 21 million individuals through captivating Marketing Campaigns, achieving an impressive Cost Per Depositor as low as ₹1,100(against an original target of ₹3,000)
  • Led GTM of a brand-new product (rummy.com), overseeing the development and execution of user journeys for onboarding and engagement, and advocating for the seamless integration of user events into SaaS tools
  • Redesigned the User Funnel by delving into user behavior insights and A/B tests, resulting in a significant uplift of 35% and 17% in the Funnel Contribution for two pivotal User Funnels for RMG industry (i.e
  • 1st Deposit and Repeat Deposit conversion)
  • Provided empathetic support and resolution for team blockers while shadowing ongoing projects, ensuring team cohesion and success in achieving collective goals.

Associate Product Marketing Manager

Junglee Games (Flutter Entertainment)
12.2021 - 05.2023
  • Orchestrated the Go-To-Market (GTM) strategy for Subscription Plans through targeted Marketing Campaigns, engaging diverse customer segments from inception to execution
  • Resulted in a remarkable uplift of ₹1 Crore in Net Gaming Revenue (NGR)
  • Conceptualized and executed comprehensive Go-To-Market Strategies and adoption plans for all Product feature Launches, driving scaling efforts through Marketing Campaigns aimed at segmented customer bases
  • Successfully reached 40% of the total Monthly Active Cash Users (MACUs)
  • Innovated and launched strategic Product Features to enhance User Retention rates and Player Value, contributing to sustained growth and customer satisfaction
  • Spearheaded the timely launch of significant projects (during festive and cricket season), collaborating closely with Retention, Design, Content, Brand, and Engineering Teams
  • Achieved a notable growth of 23% in ARPU
  • Fostered direct engagement with Users, prioritizing a customer-first approach to enhance Product Feature adoption rates
  • Utilized insights from A/B Test analyses to optimize User interaction and experience.

Product Operations Executive

Junglee Games (Flutter Entertainment)
12.2018 - 11.2021
  • Brainstormed and Implemented a Communication Planner for a Product, aimed at enhancing adoption rates and making a tangible impact on the business by leveraging the capabilities of an Automation Tool
  • Transformed on-site pages into streamlined, single-click views by focusing on user-friendly UI enhancements, ensuring a seamless browsing experience for visitors
  • Conducted an in-depth Proof of Concept (POC) for three Automation Tools, meticulously analyzing Key Performance Indicators (KPIs) to determine the most effective solution for the organization's needs
  • Delved into user behavior patterns to investigate instances of unfair practices on the site, gaining valuable insights to inform decision-making and uphold fairness and integrity within the platform.

Education

Bachelor of Technology - Information Technology -

DIT University
01.2018

Higher Secondary -

Oak Grove School
01.2014

Secondary -

Sacred Heart Convent School
01.2012

Skills

  • Strategic Planning
  • GTM Strategy
  • CRM
  • Athena Queries
  • Tableau Visualization
  • Data Analysis
  • Engagement Automation Tools
  • Deep Linking and User Engagement Tools
  • Market Analysis
  • Cross-Functional Collaboration
  • Data-driven decision-making
  • Documentation And Reporting

Certification

  • Product Marketing for SaaS Business and Digital Products, Udemy, 7/09/24
  • Tableau Desktop Certification, Udemy, 10/01/20
  • Google Analytics, Google, 04/01/20
  • Google Digital Garage, Google, 07/01/20

Timeline

Senior Manager: Product Marketing

Spartan Poker
07.2024 - Current

Product Marketing Manager

Junglee Games (Flutter Entertainment)
07.2023 - 06.2024

Associate Product Marketing Manager

Junglee Games (Flutter Entertainment)
12.2021 - 05.2023

Product Operations Executive

Junglee Games (Flutter Entertainment)
12.2018 - 11.2021

Bachelor of Technology - Information Technology -

DIT University

Higher Secondary -

Oak Grove School

Secondary -

Sacred Heart Convent School
HIMANSHI ROHILLA