Experienced Product Marketer with a track record of successfully leading and launching products and features within demanding timelines. Around 5.8 years of professional experience and a proven ability to collaborate across diverse teams. Eager to leverage my expertise in developing impactful product marketing strategies.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Senior Manager: Product Marketing
Spartan Poker
07.2024 - Current
Developed and executed automated journeys for First Depositor, Repeat Depositor, Install to Register, and Product Funnel using automation tools; continuously refined based on KPI insights
Initiated Product funnel reporting process to keep track of core KPIs daily
Conducted comprehensive competitor analysis to inform strategic implementation
Analyzed historical retention data, segmented by cohorts, to design user journeys across the customer lifecycle
Enhanced Install to Register conversion rates by 5% through targeted optimizations via Automated Journey using SaaS tool
Enhanced Events schema for focused Segmenting and sending targeted campaigns for inactive cohorts.
Product Marketing Manager
Junglee Games (Flutter Entertainment)
07.2023 - 06.2024
Took the helm of the User Migration Project, fostering liquidity generation for other Products by engaging with a diverse user base of 21 million individuals through captivating Marketing Campaigns, achieving an impressive Cost Per Depositor as low as ₹1,100(against an original target of ₹3,000)
Led GTM of a brand-new product (rummy.com), overseeing the development and execution of user journeys for onboarding and engagement, and advocating for the seamless integration of user events into SaaS tools
Redesigned the User Funnel by delving into user behavior insights and A/B tests, resulting in a significant uplift of 35% and 17% in the Funnel Contribution for two pivotal User Funnels for RMG industry (i.e
1st Deposit and Repeat Deposit conversion)
Provided empathetic support and resolution for team blockers while shadowing ongoing projects, ensuring team cohesion and success in achieving collective goals.
Associate Product Marketing Manager
Junglee Games (Flutter Entertainment)
12.2021 - 05.2023
Orchestrated the Go-To-Market (GTM) strategy for Subscription Plans through targeted Marketing Campaigns, engaging diverse customer segments from inception to execution
Resulted in a remarkable uplift of ₹1 Crore in Net Gaming Revenue (NGR)
Conceptualized and executed comprehensive Go-To-Market Strategies and adoption plans for all Product feature Launches, driving scaling efforts through Marketing Campaigns aimed at segmented customer bases
Successfully reached 40% of the total Monthly Active Cash Users (MACUs)
Innovated and launched strategic Product Features to enhance User Retention rates and Player Value, contributing to sustained growth and customer satisfaction
Spearheaded the timely launch of significant projects (during festive and cricket season), collaborating closely with Retention, Design, Content, Brand, and Engineering Teams
Achieved a notable growth of 23% in ARPU
Fostered direct engagement with Users, prioritizing a customer-first approach to enhance Product Feature adoption rates
Utilized insights from A/B Test analyses to optimize User interaction and experience.
Product Operations Executive
Junglee Games (Flutter Entertainment)
12.2018 - 11.2021
Brainstormed and Implemented a Communication Planner for a Product, aimed at enhancing adoption rates and making a tangible impact on the business by leveraging the capabilities of an Automation Tool
Transformed on-site pages into streamlined, single-click views by focusing on user-friendly UI enhancements, ensuring a seamless browsing experience for visitors
Conducted an in-depth Proof of Concept (POC) for three Automation Tools, meticulously analyzing Key Performance Indicators (KPIs) to determine the most effective solution for the organization's needs
Delved into user behavior patterns to investigate instances of unfair practices on the site, gaining valuable insights to inform decision-making and uphold fairness and integrity within the platform.
Education
Bachelor of Technology - Information Technology -
DIT University
01.2018
Higher Secondary -
Oak Grove School
01.2014
Secondary -
Sacred Heart Convent School
01.2012
Skills
Strategic Planning
GTM Strategy
CRM
Athena Queries
Tableau Visualization
Data Analysis
Engagement Automation Tools
Deep Linking and User Engagement Tools
Market Analysis
Cross-Functional Collaboration
Data-driven decision-making
Documentation And Reporting
Certification
Product Marketing for SaaS Business and Digital Products, Udemy, 7/09/24
Assistant Tournament Director at Asian Poket Tour/ World Poker Tour/ Pokerstars Live/ Baazi Poker Tour/ Triton Poker TournamentAssistant Tournament Director at Asian Poket Tour/ World Poker Tour/ Pokerstars Live/ Baazi Poker Tour/ Triton Poker Tournament