HIMANSHI ROHILLA
Gurugram
Summary
Experienced Product Marketer with a track record of successfully leading and launching products and features within demanding timelines. Around 5.8 years of professional experience and a proven ability to collaborate across diverse teams. Eager to leverage my expertise in developing impactful product marketing strategies.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Senior Manager: Product Marketing
Spartan Poker
07.2024 - Current
- Developed and executed automated journeys for First Depositor, Repeat Depositor, Install to Register, and Product Funnel using automation tools; continuously refined based on KPI insights
- Initiated Product funnel reporting process to keep track of core KPIs daily
- Conducted comprehensive competitor analysis to inform strategic implementation
- Analyzed historical retention data, segmented by cohorts, to design user journeys across the customer lifecycle
- Enhanced Install to Register conversion rates by 5% through targeted optimizations via Automated Journey using SaaS tool
- Enhanced Events schema for focused Segmenting and sending targeted campaigns for inactive cohorts.
Product Marketing Manager
Junglee Games (Flutter Entertainment)
07.2023 - 06.2024
- Took the helm of the User Migration Project, fostering liquidity generation for other Products by engaging with a diverse user base of 21 million individuals through captivating Marketing Campaigns, achieving an impressive Cost Per Depositor as low as ₹1,100(against an original target of ₹3,000)
- Led GTM of a brand-new product (rummy.com), overseeing the development and execution of user journeys for onboarding and engagement, and advocating for the seamless integration of user events into SaaS tools
- Redesigned the User Funnel by delving into user behavior insights and A/B tests, resulting in a significant uplift of 35% and 17% in the Funnel Contribution for two pivotal User Funnels for RMG industry (i.e
- 1st Deposit and Repeat Deposit conversion)
- Provided empathetic support and resolution for team blockers while shadowing ongoing projects, ensuring team cohesion and success in achieving collective goals.
Associate Product Marketing Manager
Junglee Games (Flutter Entertainment)
12.2021 - 05.2023
- Orchestrated the Go-To-Market (GTM) strategy for Subscription Plans through targeted Marketing Campaigns, engaging diverse customer segments from inception to execution
- Resulted in a remarkable uplift of ₹1 Crore in Net Gaming Revenue (NGR)
- Conceptualized and executed comprehensive Go-To-Market Strategies and adoption plans for all Product feature Launches, driving scaling efforts through Marketing Campaigns aimed at segmented customer bases
- Successfully reached 40% of the total Monthly Active Cash Users (MACUs)
- Innovated and launched strategic Product Features to enhance User Retention rates and Player Value, contributing to sustained growth and customer satisfaction
- Spearheaded the timely launch of significant projects (during festive and cricket season), collaborating closely with Retention, Design, Content, Brand, and Engineering Teams
- Achieved a notable growth of 23% in ARPU
- Fostered direct engagement with Users, prioritizing a customer-first approach to enhance Product Feature adoption rates
- Utilized insights from A/B Test analyses to optimize User interaction and experience.
Product Operations Executive
Junglee Games (Flutter Entertainment)
12.2018 - 11.2021
- Brainstormed and Implemented a Communication Planner for a Product, aimed at enhancing adoption rates and making a tangible impact on the business by leveraging the capabilities of an Automation Tool
- Transformed on-site pages into streamlined, single-click views by focusing on user-friendly UI enhancements, ensuring a seamless browsing experience for visitors
- Conducted an in-depth Proof of Concept (POC) for three Automation Tools, meticulously analyzing Key Performance Indicators (KPIs) to determine the most effective solution for the organization's needs
- Delved into user behavior patterns to investigate instances of unfair practices on the site, gaining valuable insights to inform decision-making and uphold fairness and integrity within the platform.
Education
Bachelor of Technology - Information Technology -
DIT University
01.2018
Higher Secondary -
Oak Grove School
01.2014
Secondary -
Sacred Heart Convent School
01.2012
Skills
- Strategic Planning
- GTM Strategy
- CRM
- Athena Queries
- Tableau Visualization
- Data Analysis
- Engagement Automation Tools
- Deep Linking and User Engagement Tools
- Market Analysis
- Cross-Functional Collaboration
- Data-driven decision-making
- Documentation And Reporting
Certification
- Product Marketing for SaaS Business and Digital Products, Udemy, 7/09/24
- Tableau Desktop Certification, Udemy, 10/01/20
- Google Analytics, Google, 04/01/20
- Google Digital Garage, Google, 07/01/20
Timeline
Senior Manager: Product Marketing
Spartan Poker
07.2024 - Current
Product Marketing Manager
Junglee Games (Flutter Entertainment)
07.2023 - 06.2024
Associate Product Marketing Manager
Junglee Games (Flutter Entertainment)
12.2021 - 05.2023
Product Operations Executive
Junglee Games (Flutter Entertainment)
12.2018 - 11.2021
Bachelor of Technology - Information Technology -
DIT University
Higher Secondary -
Oak Grove School
Secondary -
Sacred Heart Convent School
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