Himanshi Vats
Gurugram,HR,
Summary
Results-driven professional with 8 years of expertise in data science, analytics, and digital acquisition. Developed predictive models and automated dashboards, enhancing project management efficiency. Led initiatives in predictive targeting and forecasting to support commercial card acquisitions, achieving recognition through multiple awards for high performance. Strong analytical skills combined with effective stakeholder management and a commitment to continuous improvement.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Assistant Manager
American Express
Gurugram
08.2025 - Current
- Executed end-to-end digital journey analytics to track visitor behavior and identify optimization opportunities using Adobe clickstream data.
- Designed A/B and multivariate experiments on digital pages, employing regression analysis and hypothesis testing for actionable insights.
- Collaborated with engineers and product teams to implement online A/B tests, effectively measuring product impacts.
- Developed dashboards and conducted analyses to generate reports that informed product and research decisions.
- Led executive reporting, presenting campaign insights and experimentation results to senior leadership with strategic recommendations.
- Partnered with Product, Marketing, Strategy, and Risk teams to deliver analytical solutions aligned with enterprise objectives.
- Defined Key Performance Indicators (KPIs) via Power BI dashboards to monitor data health across channels.
- Utilized advanced analytics, machine learning, and statistical techniques in Python, SQL, and PySpark for complex business challenges.
Assistant Manager
American Express
Gurugram
11.2023 - 07.2025
- Executed analytical approaches by developing and optimizing machine learning models and other analytical methods.
- Designed, built, and productionized predictive financial and prospecting models with XGBoost and Linear Regression to enhance acquisition strategies.
- Created a Digital Spend model utilizing XGBoost, incorporating features from unstructured clickstream data to predict visitor spend propensity.
- Developed Average Daily Balance predictive models using decision-tree techniques for response scoring and campaign optimization.
- Managed end-to-end model lifecycle including feature engineering, training, validation, and deployment, achieving strong stakeholder recognition.
- Established governance frameworks for model monitoring and interpretability using SHAP and performance diagnostics for regulatory compliance.
- Conducted exploratory data analysis on structured and digital datasets to enhance model accuracy and business relevance.
- Collaborated with Marketing, Risk, Product, Data Engineering, and Governance teams to validate models and align with business objectives.
Assistant Manager/Lead Analyst
American Express
Gurugram
05.2018 - 10.2023
- Delivered actionable business insights through comprehensive market and secondary research, enhancing model efficiency and campaign targeting.
- Optimised data quality and coverage by analysing multiple external sources, including ZoomInfo, SOS, Cortera, LinkedIn, and D&B Hoovers.
- Monitored and evaluated campaign performance across US channels using SAS, Hive, and Salesforce, providing insights that informed senior leadership decisions.
- Streamlined US field tracking processes through automation, reducing execution time from 5–6 days to 2 days and improving operational efficiency.
- Boosted revenue model accuracy from 31% to 52%, achieving a 2% Gini lift by implementing data-driven strategic recommendations.
- Developed a robust Text Matching Algorithm leveraging Jaro-Winkler and Sequence Matching techniques to enhance database accuracy and prospect targeting.
- Harnessed Salesforce, One. Force, LinkedIn, D&B Hoovers, Bloomberg, and other research tools to drive lead generation and campaign performance.
- Delivered scalable data augmentation solutions and automated research workflows, generating ~1.5 FTE annual savings.
- Automated consolidation of research files using Python, accelerating project delivery and reducing manual effort.
- Collaborated with stakeholders to provide insights and recommendations on acquisition strategy, data quality, and model performance.
- Managed end-to-end delivery of high-impact data and prospecting initiatives, supporting commercial acquisition strategies across US and international markets.
- Mentored peers and new joiners to ensure consistent quality, knowledge sharing, and best practices; recognised with the SVP Award (Q3’23) for measurable impact.
Education
Master of Technology - Electronics and Communication
GGSIPU
Delhi06.2016
Bachelor of Science - Electronics and Communication
Dronacharya College of Engineering
Gurgaon06.2013
Skills
- SQL and Python proficiency
- Data visualization with Power BI and Tableau
- Adobe Analytics and ContentSquare expertise
- Data analytics and insights
- Applied statistics and machine learning
- Risk assessment and management
- Digital analytics strategies
- A/B testing methodologies
- MS Office proficiency
- Project management skills
- Presentation delivery techniques
- Leadership and mentorship abilities
- Strategic thinking capabilities
- Problem-solving expertise
Certification
- Learn Core Python, Numpy and Pandas on Udemy
- The Complete Machine Learning Course with Python on Udemy
- Optimization and A/B testing Statistics on Udemy
- Presentation skills training- LinkedIn learning
- Advance SQL for Data analytics on Udemy
- Modelling Training Curriculum- MTC 2023( AMEX Internal Learning platform)
- Harvard Leadership Edge-Owning your Professional Development
Accomplishments
- Received Blue Rewards thrice from partners for going over and beyond in 2025
- Extra Mile Award in Q4’2024, Q3’2022 and Q4’2021
- PAT on the Back Award in Q2’2024
- Awarded with the ‘SVP Super Star Award’ in Q2’2022 and in Q1’2023
- Awarded with the ‘GCMA Super Star Award’ for Q1’2020
- Awarded as the ‘Analyst of the Quarter’ in Q2’2019
Timeline
Assistant Manager
American Express
08.2025 - Current
Assistant Manager
American Express
11.2023 - 07.2025
Assistant Manager/Lead Analyst
American Express
05.2018 - 10.2023
Master of Technology - Electronics and Communication
GGSIPU
Bachelor of Science - Electronics and Communication
Dronacharya College of Engineering