Dynamic and results driven media sales professional with experience in advertising revenue, building key client relationship and creating innovative media solutions. Proven success in handling top tier clients and agencies across television networks. Strong analytical skills, creativity and a passion for media strategy.
Overview
4
4
years of professional experience
Work History
Manager: Sales
Network18(CNBC AWAAZ)
08.2017 - 09.2019
Responsible for the generation & managing of ancillary revenues in the Ad Sales Division from the leading agencies and corporate Clients in North for continuous business on `CNBC AWAAZ`
Mapping the market, making & closing sales pitch, strategizing, account servicing, retention and growing the client.
Effectively playing the role of being the ‘Constructive Bridge’ between the client and the company.
Initiate and develop relationships with key decision-makers in target organizations for business development & maintaining it to achieve repeat/referral business.
Developing customized packages to generate good revenue, identify prospective clients from various properties & segments on the channel & their conversion; also converting new client & exclusive deals & generating business from the existing clients.
Weekly analysis on behavior of the audience of the market i.e. which program genre getting higher/Lower viewership across Business News genre.
Tracking Competition programs and their on-screen presentation. Marking loop-holes and strength of content of the competition.
Identifying programs/ suggesting feasible idea to create program as per campaign brief.
Creating new properties within available resources and selling same to the client apart from regular grid.
Coordination with the programming/ graphics team to get the different ideas & innovation done for clients.
Tracking competitors to giving valuable suggestions to add new features addition for fine tuning the marketing activities as per the market conditions.
Responsible for the generation & managing of ancillary revenues in the Ad Sales Divison from the leading agencies and corporate Clients in North for continuous business on “Raj Kannada Channels Bouquet”
Developing customized packages to generate revenue, identifying prospective clients from various properties & segments on the channel & their conversion; also converting new Client & exclusive deals & Generating business from the existing clients list.
Key Clients: Reckitt Benckiser, GSK, Pepsi, CCIL, Yakult, Dabur, Luminous, Yum, Perfetti, Shopclues, Hero, Save The Children, Denver, SBS Biotech etc.