HIMANSHU BHARDWAJ
FMCG Specialist
Delhi,DL
Summary
A professional with 13 years of strong experience in Sales and Customer Management with multi-geo/ multi-trade work experience.
Overview
13
13
years of professional experience
Work History
Direct Trade Manager- West Branch
COLGATE-PALMOLIVE INDIA LTD.
09.2022 - Current
- Lead a team of 6 directly and 266 indirectly reporting team members that deliver an average of 35 Cr monthly business.
- Facilitating smooth execution of Modern Trade plans in 3 states- Maharashtra, Goa & Gujarat.
- Developed key communication with multiple stakeholders ranging from KAMs,HO team & branch team for strategic execution of plans and drive business through execution excellence.
- Influencing and driving right shopper levers that ensured West branch to be "Fastest growing Direct Trade branch" with 16% growth in 2023.
- My focus enabled me to win the most prestigious award of Colgate Palmolive "MD Roll Of Honor-FAE" for the year 2022
- Strategize SOM gain for premium range in toothpaste and toothbrush category.
- Handling a great mix of Retail, C&C & B2B with customers like Reliance, DMart, Metro, Flipkart WS, Tesco.
- Deals with regional customers like Aadhaar, Haiko, Apna Bazaar and Booker as a KAM and ensures business alignment & monthly funding for the customers.
Area Manager
COLGATE-PALMOLIVE INDIA LTD.
03.2021 - 08.2022
- Led a team of 5 CDOs & 7 STLs including IDT & DT resources contributing an average monthly business of 6.8 Cr.
- Developed strong relationship with my 45 stockists in area.
- Collaborated with IDT stockists, B2B customers and direct trade chains to ensure expected growth and execution of plans.
- Transformed underperforming team members into productive performers.
- Was awarded with fastest growing area among branch areas trophy in 2021 with implementing strategic quotient to improve infrastructural needs of the area.
- Won "VP Roll Of Honor- FAE" award in 2021 which is the most prestigious award in company.
- Participated in "Project Grow" with HR department to draft a training module for new joined CDOs.
Area Manager
COLGATE-PALMOLIVE INDIA LTD.
11.2018 - 02.2021
- Handled a team of 4 CDOs & 7 STLs ensuring an average monthly business of 4.5 Cr.
- Corrected manpower requirements & GTM for issue towns in the area to improve efficiencies and driving 94%+ stores' activation month on month.
- Awarded with "VP Roll Of Honor- FAE" award for my performance in 2019 on key efficiency parameters.
- Being a heavily wholesale dependent area, facilitated right infrastructural and GTM related decisions to create hygienic business in trade.
CDO/CDE Roles Handled
COLGATE-PALMOLIVE INDIA LTD.
04.2017 - 10.2018
- Handled CDE DT- Punjab role from April'17- October'18 with an average of 3.5 Cr.
- Achieved 33% business growth for 2018.
CDO/CDE Roles Handled
COLGATE-PALMOLIVE INDIA LTD.
01.2015 - 03.2017
- Handled CDO Delhi- North role from Jan'15-Mar'17 with an average of 1.6 Cr business.
- Achieved 17% growth (highest among Delhi area zones).
CDO/CDE Roles Handled
COLGATE-PALMOLIVE INDIA LTD.
12.2012 - 12.2014
- Handled CDO Gorakhpur role from Dec'12-Dec'14 with an average of 1.2 Cr business.
- Implemented a number of WS and retail loyalty programs.
TSI- Meerut Upcountry
RECKITT BENCKISER INDIA LTD.
06.2011 - 11.2012
- Started my career with TSI role.
- Handled Meerut upcountry towns in Western U.P.
- Excellent learning in this initial phase of career.
Education
Skills
Strong team leader with natural relationship building skills
Strategic thinking
Adherence to timelines
Innovative and analytical
Strong customer management
Academic Qualification
- B.A. (Honors) English from Swami Shraddhanand College, Delhi University.
- Senior Secondary Certificate Examination from G.B.S.S. School, C.B.S.E., Delhi.
- Secondary Certificate Examination from D.A.V. Sen. Sec. Public School, C.B.S.E., Delhi.
Personal Information
- Date of Birth: 28/03/1988
- Gender: Male
- Nationality: Indian
- Marital Status: Married
Timeline
Direct Trade Manager- West Branch
COLGATE-PALMOLIVE INDIA LTD.
09.2022 - Current
Area Manager
COLGATE-PALMOLIVE INDIA LTD.
03.2021 - 08.2022
Area Manager
COLGATE-PALMOLIVE INDIA LTD.
11.2018 - 02.2021
CDO/CDE Roles Handled
COLGATE-PALMOLIVE INDIA LTD.
04.2017 - 10.2018
CDO/CDE Roles Handled
COLGATE-PALMOLIVE INDIA LTD.
01.2015 - 03.2017
CDO/CDE Roles Handled
COLGATE-PALMOLIVE INDIA LTD.
12.2012 - 12.2014
TSI- Meerut Upcountry
RECKITT BENCKISER INDIA LTD.
06.2011 - 11.2012
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