Himanshu Bhatnagar

• New Franchisee Sign-up: Identify potential franchisees through market research, networking, and leads generated through the brand's digital campaign efforts. Screen and select franchisees based on criteria such as reputation, experience, investment capability and alignment with the brand.
• Regular Monitoring: Conduct regular performance evaluations and assessments of each franchise center's enrollment activities.
  Monitor key performance indicators (KPIs) such as student inquiries, conversion rates, and enrollment numbers.
• Performance Review: Schedule regular meetings with franchisee partners to review enrollment performance and discuss strategies for improvement and performance improvement
• Training and Development: Develop and implement sales training programs for center teams focused on enrollment best practices, sales techniques, and customer service.
• Strategy Development: Collaborate with franchisee partners to develop enrollment strategies tailored to the specific needs and challenges of each center.
  Identify target demographics, marketing channels, and promotional activities to attract prospective students.
• Problem-Solving and Support: Act as a resource and escalation point for franchisee partners and center teams to address challenges or obstacles related to enrollment.
• Profitability of Centers: Driving centers towards profitability by guiding them on various aspects of business like lead generation, marketing and sales conversion.
• College Onboarding: Identify colleges and educational institutions that align with Edureka's objectives. Analyze demographic data, enrollment trends, academic programs, financial performance, and other relevant factors to assess the suitability and potential value of each target institution.

Team Handled - 2 Cross functional Reportees

• Market Research and Analysis: Conducted thorough research to identify colleges and educational institutions that align with Virohan's acquisition objectives.
  Analyze enrollment trends, academic programs, financial performance, and other relevant factors to assess the suitability of each target institution.
• Understand Their Needs and Goals: Scheduled meetings with College management to gain insights into their current business priorities, challenges, and long-term goals.
  Listen to their concerns, aspirations, and areas where they see potential for growth.
• Provide Industry Insights: Shared relevant industry insights and market research to help college management understand opportunities in the Healthcare training.
• Demonstrate Value and ROI: Present business case and financial projections to demonstrate the return on investment (ROI) of new business initiative.
• Pipeline Management: Maintain a robust pipeline of potential leads by qualifying prospects.
• Close the Deal: To validate agreement on key terms and finalize the deal through a formal contract or agreement.
  Confirm understanding and alignment with college and Virohan's management on all aspects of the deal before proceeding to closure.

• New Franchisee Sign-up (K-12 and Preschool): Identify potential franchisees through networking, and leads generated through the brand's digital campaign. Screen and select franchisees based on established criterias.
• Regional Marketing Strategy Planning: Customize the marketing strategies for each city and school.
  Collaborate with local marketing agencies.
  Monitor and analyze the performance of marketing campaigns in each region, making adjustments as needed to optimize results.
• Training of Admissions Team: Provide comprehensive training to admissions staff on effective communication, customer service, and sales techniques.
  Assess the performance of admissions teams and provide feedback and coaching.

• Franchisee operations management Pan India (K-12 and Preschool) : Overseeing and supporting the day-to-day activities of franchisees to ensure they operate efficiently and effectively.
• School Setup and Audit: Assisted franchisees in setting up their centers according to brand standards and guidelines.
• Franchise Grievance Handling: Established clear channels of communication for franchisees to voice their grievances/concerns and follow up with franchisees to ensure that grievances are satisfactorily resolved and measures are taken to prevent recurrence. To assign a dedicated team or individual to address franchisee issues promptly and effectively.
• Admissions Handling & Planning: Provide training to center staff on admissions procedures, customer interaction, and handling inquiries. Helped in developing marketing materials and campaigns to promote admissions and enrollment.
• Marketing Strategy Planning Center-wise/State-wise: Developed customized marketing strategies to target specific demographics in each region. Conducted market research to understand local preferences, competition, and opportunities. Helped in developing localized marketing campaigns using a mix of online and offline channels such as social media, local events, and targeted advertising.
• Training of Admissions Team: Provided training to admissions staff on effective communication, customer service, and sales techniques. Assessed the performance of admissions teams and provided feedback and coaching as needed.
• Conducting Various Seminars: Organized seminars and workshops in collaboration with franchisees to showcase the brand, educational programs, and facilities.

Team Handled - 3 Direct reporters + 1 Cross functional Reportee

• Franchisee operations management: Overseeing and supporting the day-to-day activities of franchise locations to ensure they operate efficiently and effectively.
• Center Setup and Audit: Assisted franchisees in setting up their centers according to brand standards and guidelines. Conducted regular audits to ensure compliance with operational procedures, safety regulations, and quality standards and provide feedback based on audit findings.
• Franchise Grievance Handling: Remained single point of contact for franchisees to voice their grievances or concerns and follow up with franchisees to ensure that grievances are satisfactorily resolved.
• Admissions Handling & Planning: Provide training to center staff on admissions procedures, customer interaction, and handling inquiries.
• Marketing Strategy Planning Center-wise/State-wise: Developed customized marketing strategies to target specific demographics in each region (Chhattisgarh and Western Odisha). Conducted market research to understand local preferences, competition, and opportunities.
• Training of Admissions Team: Provided training to admissions staff on effective communication, customer service, and sales techniques. Regularly assessed the performance of admissions teams and provided feedback and coaching as needed.
• Conducting Various Seminars: Organized seminars and workshops in collaboration with franchisees to showcase the brand, educational programs, and facilities.

• Marketing Project management of K-12 and Preschools across PAN India.
• Market Research: Identify target audience: parents, students, educators, etc.
  Understand their preferences, needs, and pain points.
  Analyze competitors: What are other schools doing? What works and what doesn't.
• Develop a Brand Identity: Define school's unique selling proposition (USP).
  Create a compelling message that resonates with audience.
  Designed visually appealing brand identity including logo, colors, and imagery.
• Marketing Channels: Develop website which is user-friendly, informative, and SEO optimized and other Social Media handles like Facebook, YouTube and Twitter.
• Print Materials: Created Brochures, flyers, posters for local outreach.
• Events: Organized various seminars, workshops, open days to showcase schools.
• Content Creation: Created content for brochures, advertising material, web content etc.
• Admissions Handling: Streamline the admissions process
• Training Admissions Team:Trained admissions staff on effective communication and customer service skills. kept them updated about the school's offerings, values, and admission criteria.
• Measurement and Evaluation: Set specific, measurable goals for marketing efforts (e.g., increase in inquiries, applications, enrolments).

• Designing marketing strategies and managing social media platforms of Brand.
• Reach out the new/ potential clients for organizing quiz events and promote the quiz events amongst students of various colleges.

• Reach out the new/ potential clients and formalizing the recruitment deal with clients
• Getting the requirements from client organizations.
• Carry out initial screening process of CVs as per the shared JDs.
• Initial salary negotiations with the candidates.

• Answered inbound calls of HSBC & Co-branded credit cards.
• Handle set of customers and their queries and sales of value-added services.
• Training of newly joined associates in the team.