HIMANSHU GARG - Google Ads Specialist | PPC Analyst - KENT RO

Summary

Results-driven Online Marketer adept at writing copy, developing strategies and analyzing data to optimize plans. Focused and industrious team player with top-notch problem-solving, communication, and organizational skills. Well-versed in creating pay-per-click, pay-per-call and other online marketing campaigns to drive engagement and revenue growth. Develops and updates social media content to drive brand awareness and audience engagement. Specializing in Google and Meta platform optimization.

Overview

7

years of professional experience

3

Certifications

Work History

Google Ads Specialist || Performance Marketing

KENT RO

06.2021 - Current

Managed search engine marketing budgets and tracked campaign performance.
Mentored junior team members, sharing expertise and knowledge on successful paid search management techniques.
Achieved significant improvements in Quality Score through continuous ad group restructuring and keyword refinement.
Enhanced brand visibility by developing compelling ad copy that effectively communicated unique value propositions to target audiences.
Managed budgets effectively, ensuring optimal allocation of resources across various campaigns and platforms.
Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
Managed large-scale paid search campaigns across multiple platforms, ensuring consistent growth in ROI.
Increased paid search campaign performance by implementing advanced bidding strategies and optimizing keyword targeting.
Leveraged audience segmentation tools to target specific demographics more efficiently within campaigns, driving higher engagement rates overall.
Implemented A/B testing methodologies to improve ad copy effectiveness and conversion rates consistently over time.

Google Ads Specialist

BD Electronics

06.2020 - 06.2021

Managed budgets effectively to maximize results within allocated spending limits.
Continuously monitored and adjusted campaigns to maintain optimal performance levels.
Implemented negative keyword lists to eliminate irrelevant clicks and improve campaign efficiency.
Maximized conversions by implementing effective remarketing tactics.
Managed paid search campaigns on Google and Bing platforms.

Asst. Marketing Manager

GFG Industries

05.2017 - 06.2020

Implemented successful remarketing campaigns to re-engage previous website visitors and increase conversions.
Proactively monitored keyword performance to optimize bid adjustments accordingly.
Coordinated with content team in producing relevant ad copies that resonate well with target audience.
Collaborated with cross-functional teams to integrate paid search efforts into overall marketing strategy.

Education

MBA - Digital Marketing

Indian Institute of Management

Bachelor of Science - Computer Science And AI Technology

GB PANT Engineering College

04.2001 -

Skills

Remarketing Strategies

Conversion Rate Optimization

Quality Score Improvement

Expert Keyword Research

Strong ROI Focus

Dynamic Search Ads Expertise

Geo-Targeting Techniques

Ad Extensions Optimization

Audience Targeting Strategies

Display Network Management

Google Analytics

Affiliate Management

Certification

Google Ads

Awards

Employee of Year Award for Excellent work to simplify complex Reporting system with the help of Advance Excel and distributing the knowledge with team
CHESS Champion for Post Graduate and Graduation college for consecutive years
98.3 Percentile Score in Aptitude Test for Logical Reasoning and Thinking across India at National Level, where more than 300K students Participated.
Recommendation Letter from my First company CEO for my hard work and contribution
Recommendation Letter from KENT - Head of Marketing Manager stating my contribution to the team and success of different Marketing Projects managed by me.
Recently, Advertised for our winning AAP (Political Party ) candidate for local elections on META
Bronze Medalist at national Level in FINE ARTS for Painting

Tools & Expertise

Google Ads, Analytics and Search console: Working on Campaign management, Ads optimization with a large budget in multiple accounts for more than 5 years.
Meta and Twitter (X) Advertising: Experienced in running Meta campaigns with different Goal settings according to requirements with Custom Data report from Google data.
Email Marketing in bulk using tools like mail chimp, Send In blue with automated systems for regular reminders within the company as well as to customers.
Affiliate Marketing, Referral marketing and Influencer marketing Strategy Tie Ups to boost Brand Awareness and Brand Reach.
Advance Excel knowledge to simplify complex tasks and distribute tasks effectively among team members and handle Key Account People/ Clients.
E-commerce Shopping Ads like SP, SB, SD for Amazon Platform and other different Ecommerce Platform with experience working on PI Analytics.

Accomplishments

Achieved YOY growth of 20% sales through effectively helping with Remarketing strategies.
Achieved CTR by 8% by introducing high quality personalized Ads for different users.

Timeline