HIMANSHU GUPTA
Gurugram
Summary
-Passionate about brand and portfolio strategy & bringing out the best in people.
-14+ years of post-MBA experience in Marketing, Trade Marketing and Sales functions of leading FMCG’s.
-Alumnus of IIM Lucknow (PGDM, 2008-10) and NIT Allahabad (B. Tech, 2002-06).
Overview
14
14
years of professional experience
Work History
Marketing & Customer Marketing Head (Chocolates)
Mars Wrigley
02.2024 - Current
- P&L responsibility of Chocolates portfolio of Mars Wrigley India
- Covering all aspects of Brand, Product, and Customer Marketing across iconic chocolate brands like SNICKERS, BOUNTY, MARS, and TWIX
- Direct Reports – Team of Brand Managers and Customer Marketing Manager
- Portfolio turnover (annual) at ~800 Cr with ATL Budgets of ~90 Cr.
Marketing Head (Confectionary)
Mars Wrigley
04.2021 - 02.2024
- P&L responsibility of Confectionary portfolio of Mars Wrigley India
- Covering all aspects of Brand & Product marketing across Gums, Mints & Fruity Confections
- Direct Reports – Team of Brand Managers
- Portfolio turnover (annual) at ~600 Cr with ATL Budgets of ~60 Cr
- Led the portfolio to annualized value growth of 20%+ for 3 years in a row in a category with ~10% CAGR alongside step-changing the profitability of business.
Associate Head - Trade Marketing (General Trade)
Perfetti Van Melle
08.2019 - 03.2021
- Leading Trade Marketing agenda for PVM for General Trade in India
- Managing BTL spends of ~150 Cr across trade, people, and brands to generate a topline of 2000 Cr+
- 5 Direct Managerial reports – 4 Regional TM Managers (NEWS) and Manager – Business Insights
- Conceptualized and executed Perfect Store , Loyalty programs , Visibility assets alongside on-ground activations to deliver category beating growths.
Group Product Manager (Health Supplements)
Dabur India Ltd
01.2019 - 07.2019
- P&L responsibility for Dabur Chyawanprash and Variants portfolio
- Portfolio turnover (annual) at ~500 Cr with ATL Budgets of ~50 Cr
- Developed expansion and NPD strategy for Chyawanprash portfolio
- Comms strategy development with celebrity (Kajol Devgn) and developed the new thematic.
Group Product Manager (Digestives)
Dabur India Ltd
07.2017 - 12.2018
- P&L responsibility for digestive brands (Hajmola Tablets & Candy, Isabgol, Hingoli &Nature Care)
- Portfolio turnover (annual) at ~450 Cr with ATL Budgets of ~30 Cr
- Experience of end-to-end development of 5 TV campaigns [featuring celebrity (Ajay Devgan)]
- Devised strategy of growth for Hajmola & created a robust 3-year NPD pipeline (First NPD – Hajmola Chatcola launched in Aug 2018 registered 25 Cr turnover in the first year and became the most successful innovation in history of Hajmola)
- Led the digestive portfolio to annualized value growth of 25%+ in a category with low single digit CAGR and hence increased Volume Market share by 300 basis points. Awarded CEO Excellence award for outstanding contribution to business.
Senior Product Manager (OTC)
Dabur India Ltd
07.2016 - 06.2017
- P&L responsibility for Dabur Shilajit portfolio & Badam Tail
- Portfolio turnover (annual) at ~100 Cr with Media Budgets of ~12 Cr
ZSM – Foods North India
Dabur India Ltd
07.2015 - 06.2016
- Business Manager for FOODS (Real, Activ range of juices & Culinary) for North India (GT & MT)
- Responsible for annual business worth INR 500 Cr
- Led a team of 3 Area Sales Managers, 6 Territory Managers, 50 on-field sales personnel, 3P team and 120 customers across 8 states
- Successfully maneuvered through Nepal crisis of 2015 to deliver double digit volume growths
- Youngest ever to get Zonal Sales Manager role (within 5 years of joining as Management Trainee).
Trade Marketing Manager (North)
Dabur India Ltd
07.2014 - 06.2015
- Handled Trade Marketing Responsibility for entire business portfolio for North India
- Categories handled include Hair Care, Oral Care, Home Care, Skin Care, Baby Care, Health Supplements and Foods among others
- Responsible for deploying annual BTL budgets worth ~100 Cr to generate ~800 Cr of topline.
RSM (WUP & UK) , ASM Rajasthan , Management Traine
Dabur India Ltd
07.2010 - 06.2014
- RSM for WUP & UK responsible for driving INR 150 Cr of annual sales leading a 30-member sales team & 90 customers across the entire Dabur portfolio of products
- Led WUP to highest growth in 5 years (14% compounded annually for 2 years)
- Awarded “Super Achiever Award (Best RSM)” in Annual Conference for turning around WUP.
- ASM Rajasthan for a year before being promoted to RSM WUP &UK
- Management Trainee [ Rajasthan , Hajmola ]
Education
PGDM -
IIM Lucknow [ 2008-10 ]
03.2010
B. Tech (IT) -
NIT Allahabad [2002-06]
05.2006
Class 12th (C.B.S.E.) -
DMPS Modinagar
03.2001
Class 10th (C.B.S.E.) -
DMPS Modinagar
03.1999
Skills
- Brand and Portfolio management
- Sales and Distribution
- Trade , Customer and Shopper Marketing
- Business Strategy
- Demand planning
- Teamwork and Collaboration
- Supervision and Leadership
Accomplishments
- Awarded in annual conference for driving outstanding profitable growth, 05/23 - Mars Wrigley
- Value Leadership award – Step changing margin profile of Confectionary business, 05/22 - Mars Wrigley
- Awarded CEO Excellence Award for outstanding contribution to business, 10/18 - Dabur India
- Youngest and fastest to the position of ZSM from Management Trainee, 07/15 - Dabur India
- Awarded Super-Achiever award (Best RSM) in Annual Conference, 12/13 - Dabur India
- Shortlisted for Aditya Birla Scholarship, 2008
- Awarded merit certificate by CBSE for being in top 0.1% candidates in Science in AISSE, 99
- Awarded national scholarship by CBSE for exemplary performance in AISSE, 99
Birthplace
Modinagar, District: Ghaziabad
Children
Father to a 7-year-old son
Prembaexperience
- Worked in Telecom companies for 2 years ( Tejas Networks , Ciena Corporation ) as R&D Engineer developing software for Ethernet switches.
Personal Information
- Gender: Male
- Marital Status: Married
Hobbies and Interests
Avid sportsperson and YOGA enthusiast
Timeline
Marketing & Customer Marketing Head (Chocolates)
Mars Wrigley
02.2024 - Current
Marketing Head (Confectionary)
Mars Wrigley
04.2021 - 02.2024
Associate Head - Trade Marketing (General Trade)
Perfetti Van Melle
08.2019 - 03.2021
Group Product Manager (Health Supplements)
Dabur India Ltd
01.2019 - 07.2019
Group Product Manager (Digestives)
Dabur India Ltd
07.2017 - 12.2018
Senior Product Manager (OTC)
Dabur India Ltd
07.2016 - 06.2017
ZSM – Foods North India
Dabur India Ltd
07.2015 - 06.2016
Trade Marketing Manager (North)
Dabur India Ltd
07.2014 - 06.2015
RSM (WUP & UK) , ASM Rajasthan , Management Traine
Dabur India Ltd
07.2010 - 06.2014
PGDM -
IIM Lucknow [ 2008-10 ]
B. Tech (IT) -
NIT Allahabad [2002-06]
Class 12th (C.B.S.E.) -
DMPS Modinagar
Class 10th (C.B.S.E.) -
DMPS Modinagar