Himanshu Jain

As a part of Client Success Team my responsibilities includes-

• Lead market research projects for clients, providing valuable insights and strategic recommendations to enhance their market positioning and competitive advantage.
• Conduct in-depth competitor analysis, market segmentation, and consumer behavior studies to identify growth opportunities and potential threats across sectors which includes Consumer Durables, Automotive, IT and Telecom.
• Identifying market gaps, white spaces to identify actionable objectives by analyzing and depicting consumer choices from the field audits, retailers, resellers and distributors data to provide insights on market trends to the clients.
• Collaborate closely with clients to understand their unique business needs and align research objectives with organizational goals by identifying change in Consumer preferences with every festival, season, innovation, etc. and help clients with more targeted objectives.
• Work with both Primary and Secondary Research to help clients identify gaps, formulates strategies, implement it in the market by using research techniques like Fair share analysis, Competition tracking, SWOT analysis, Customer satisfaction, Customer segmentation, Customer Purchase journey, Price benchmarking, etc.
• Conducting Mystery Audits, Retail Audits, Stock Audits, Dealer Audit, Manufacturing Audit, etc. along with F2F Consumer surveys, Online Surveys, Focus Group, etc.
• Preparing comprehensive research reports and engaging PowerPoint presentations, effectively conveying complex information in a clear and concise manner.
• Supervise a team of 4 to 5 workers while ensuring customers are satisfied with the level of service offered.

I headed the Research vertical which included-

• Setting up the research based targets for all the verticals including sales, partner acquisition, partner engagement, marketing, finance, etc
• Setting up NPS (Net Promoter Score) process for the internal partners as well as the end consumers
• Based on research on internal data, ramping up the partner engagement activity.
• Setting up the brand tracking based on internal as well as external data
• Setting up the partner insights platform based on partner feedback
• Driving the partner acquisition activity by proving insights based on internal data.

Worked as Senior Market Analyst assessing and reporting market trends for South Asia which includes India, Sri Lanka & Bangladesh in telecom domain-

• Travel to various cities of South Asia and meet smartphone and mobile phone vendors, distributors & retailers to gather market intelligence and guidance in Telecom Sector.
• Prepare monthly report based on guidance and field data for the clients and provide high quality and exhaustive product feature information at SKU level and sales information on products to the client.
• Conducting consumer surveys to gather qualitative information about consumer preferences and choices.
• Conducting field visits and mystery audits to find out current market trends at SKU level to ensure quality norms and insights.
• Writing Qualitative insights based on field data, partner guidance and secondary research for the clients and for various publications on social media and print media.
• Consulting clients regarding latest or upcoming market trends and help them in making business decisions.
• Writing white papers on new technologies, newer markets, business problems faced by industry, etc.

As a part of the Market Research and Client Servicing team, my accountability includes assessing and reporting market trends for pan India markets in Digital Technology segment covering mobile phones and tablets. Key responsibilities include-

• Analyzing and depicting sale information from the field audits, retailers, resellers and distributors to provide insights on market trends and consumer choices to the client.
• Provide high quality and exhaustive product feature information at SKU level and sales information on products to the client.
• Continuously identifying the marketing gaps, creating marketing and branding strategies and suggesting measure to improve the existing ones.
• Conduct mystery audits to ensure high quality service norms and provide insights on consumer preferences, buying behavior and expectations to the client.
• Handling queries of clients and resolving them.
• Business development by acquiring new clients or by offering better/ upgrades in services to the current clients.