Himanshu Katariya
Ahmedabad
Summary
Dynamic professional with 8 years of expertise in FMCG, steel, and cement sectors, demonstrating hands-on proficiency in channel sales, network enhancement, retail development, and contractor/fabricator loyalty engagement, showcasing a proven ability to lead teams, conceptualize, and implement trade development strategies through relationship building and distribution network optimization.
Overview
9
9
years of professional experience
Work History
GTM Lead Manager Gujarat
JK Cement Limited
Ahmedabad
10.2024 - Current
- Achieved twofold sales growth in rural markets within four months through targeted initiatives.
- Expanded market reach by targeting new villages and reactivating inactive partners.
- Introduced network adoption plan to enhance dealer retention via aligned sales and technical teams.
- Developed network appointment strategy focusing on taluka-level retail network additions.
- Collaborated with cross-functional teams to implement initiatives effectively.
- Monitored sales productivity, communicated performance metrics, and motivated associates for optimal results.
Manager (M&S)- Branded Products and Retail
Tata Steel Limited
Ahmedabad
12.2022 - 10.2024
- Drove 60% year-over-year growth in HR sheet retail for Tata Astrum Super in West region.
- Analyzed market trends and competitor activity to inform business strategy.
- Achieved record sales for four consecutive months, establishing Gujarat as top-selling state.
- Delivered volumetric growth of 35% year-over-year through a network of over 450 dealers.
- Managed a team of four Area Sales Officers and one distributor for effective execution.
- Oversaw key account management, focusing on pricing, inventory, and supply chain efficiency.
- Conducted risk analysis and customer engagement activities to strengthen relationships.
- Aligned technology and customer teams to enhance product offerings and improve quality.
- Organized over 120 fabricator meets and 25 zonal dealer meetings to boost brand awareness.
Assistant Manager- Coated Retail
JSW Retail and Distribution Ltd.
South and Central Gujarat
12.2018 - 11.2022
- Drove sales through a network of 400+ partners, managing a team of 14 SEs and 7 distributors.
- Aligned stakeholders with company vision to position products effectively in the market.
- Maintained inventory levels while planning and executing material deployment with strategic negotiations.
- Executed a successful customer loyalty program, registering over 40,000 channel partners.
- Developed BTL-level marketing campaigns in collaboration with central and regional marketing teams.
- Participated in various trade shows to enhance brand visibility across the region.
- Coordinated meetups to strengthen relationships among channel partners and increase engagement.
Management Trainee
Empire Spices and Foods Ltd
Pune
05.2017 - 05.2018
- Achieved 30% growth in pickle and ketchup categories through effective team coordination of 30 SEs, 6 SOs, 14 distributors, and 1 Super Stockiest.
- Enhanced sales of Ketchup and Garlic Paste SKUs by implementing cross-selling strategies with high-demand products.
- Spearheaded new product campaigns to drive market penetration across diverse product portfolios.
- Developed trade schemes that improved primary and secondary sales across the distribution network.
- Managed relationships with B category modern trade outlets and local businesses to expand market reach.
- Generated consistent sales performance by analyzing market trends and consumer feedback.
- Trained sales teams on product knowledge and selling techniques to maximize effectiveness.
- Monitored competitors’ strategies to identify opportunities for growth.
Marketing Intern
Endeavor Careers Pvt Ltd.
Jaipur
06.2016 - 07.2016
- Company Overview: Coaching institute preparing for MBA, LAW entrances
- Planned and Executed Marketing Campaigns, Career guidance workshops, BTL activities.
- Focused customer centricity by organizing career guidance workshops and lead generation to conversion ratio.
- Increased the footfalls and enrollments by 40% in the span of 2 months.
Education
MBA - Marketing
Department of Management Sciences
Pune05.2017
BE - Computer Science and Engg
Walchand Institute of Technology
Solapur06.2014
HSC -
Maharashtra State
Pune01.2010
SSC -
Gujarat State
Surat01.2008
Skills
- Sales strategy
- Relationship management
- Cross-functional collaboration
- Dealer management
- Network development
- Negotiation skills
Languages
English, Hindi, Marathi, Gujarati
Languages
Hindi
First Language
English
Proficient (C2)
C2
Gujarati
Proficient (C2)
C2
Marathi
Proficient (C2)
C2
Timeline
GTM Lead Manager Gujarat
JK Cement Limited
10.2024 - Current
Manager (M&S)- Branded Products and Retail
Tata Steel Limited
12.2022 - 10.2024
Assistant Manager- Coated Retail
JSW Retail and Distribution Ltd.
12.2018 - 11.2022
Management Trainee
Empire Spices and Foods Ltd
05.2017 - 05.2018
Marketing Intern
Endeavor Careers Pvt Ltd.
06.2016 - 07.2016
MBA - Marketing
Department of Management Sciences
BE - Computer Science and Engg
Walchand Institute of Technology
HSC -
Maharashtra State
SSC -
Gujarat State
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