Himanshu Maheshwari
Associate Marketing Manager
Mumbai
Summary
Successful marketing professional with proven accomplishment in managing $100M portfolio driven by developing meaningful and differentiated solutions that bring value for Doctors, Paramedics and Healthcare Systems. The primary role is the development of marketing strategies, tools, and tactics leading to growth, profitability, and predictability for surpassing brand objectives .
Overview
19
19
years of professional experience
4
4
years of post-secondary education
Work History
Associate Marketing Manager
Abbott Healthcare Pvt. Ltd.
07.2023 - Current
- Manage Infant Milk Formula portfolio surpassing organization objective at growth of 36%
- Conduct market research, oversee product development, communication, set prices, launch new products and monitor sales performance to effectively market assigned products/services.
- Monitor, analyze, evaluate trends, consumer behavior and competitor activity to identify market opportunities for product/service.
- Collaborate with product development teams to create comprehensive go-to-market strategies that drive sales growth.
- Manage budgets, allocate funds strategically towards high-impact initiatives that supported overall business goals.
- Collaborate with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Enhanced customer satisfaction by addressing feedback received from HCP surveys , implementing necessary improvements in next marketing activities
- Supported sales team with collateral materials development, enhancing overall effectiveness of their efforts
- Streamlined marketing processes, optimizing efficiency and reducing costs
Brand Manager
Abbott Healthcare Pvt. Ltd.
11.2020 - 06.2023
- Successfully launched two innovations supporting incremental MS from 19% in 2021 to 23% in 2022.
- Responsible for managing top line and profitability of Similac. This is one of key brand in Abbott Nutrition India portfolio.
- Conceptualization and Formulation of marketing strategies and associated communication development for Similac by targeting the HCPs in India & Ex India Countries.
- Managing internal stakeholders-OEC, medical, Legal, procurement and ethical teams.
- Managing the external stakeholders like creative agencies so as to develop brand communication, Campaigns, activation & other agencies.
- Support and drive sales – work in close partnership with sales team to ensure marketing programs are driven consistently and in high-quality manner.
- Building strong marketing programs to drive engagement with target audience - HCP
- Organized focus groups meetings to gather valuable customer insights that informed future communication decisions
- Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
- Managed budget allocation and resource utilization to maximize marketing ROI
Area Business Manager
Abbott Healthcare Pvt. Ltd.
06.2015 - 10.2020
- Achieved sales targets assigned to Mumbai and team was recognized for Champions Award 2018
- Profile customers to improve the productivity of territories & developed KOLs/KBLs
- Executing marketing programs to drive engagement with HCPs
Sales Executive
GSK (Vaccines)
02.2010 - 05.2015
- Ensured customer coverage / KOL development in Ghaziabad as per plan and achieved budgets on consistent basis
- Successfully launched pneumococcal vaccine-Synflorix & expanded the reach
- Managed distributor channel and monitor services to all stakeholders, record and report all market intelligence to HO
Medical Representative
Mankind (Lifestar Division)
06.2005 - 01.2010
- Assigned to work in pool territory and met all Specialty.
- Plan for monthly achievements as per planned target
- Prescription audit for Mankind brands and other competitors brands.
- Won prestigious super achiever award thrice.
Education
Bachelor of Science -
DN College
Meerut 06.2005 - 08.2009
Skills
Adaptability
undefinedAccomplishments
Recognized with Accelerator Award 2021, in platinum category for new winning idea to grow business in Pacific Asia, vetted with consumer
Additional Information
Successfully completed Advanced Certification in Digital Marketing & Analytics and Abbott nominated Next Generation Leadership program- Professional Development Program in Sales & Marketing specially curated for Abbott to capitalize on opportunities and sharpen cross-functional skills, strategic vision and superior management expertise.
Timeline
Associate Marketing Manager
Abbott Healthcare Pvt. Ltd.
07.2023 - Current
Brand Manager
Abbott Healthcare Pvt. Ltd.
11.2020 - 06.2023
Area Business Manager
Abbott Healthcare Pvt. Ltd.
06.2015 - 10.2020
Sales Executive
GSK (Vaccines)
02.2010 - 05.2015
Medical Representative
Mankind (Lifestar Division)
06.2005 - 01.2010
Bachelor of Science -
DN College
06.2005 - 08.2009
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