Himanshu Mehra
Delhi
Summary
Dynamic Senior Account Executive with Integral Advisory Services Pvt. Ltd., skilled in PR campaign planning and media relations. Proven track record in crafting impactful strategies and enhancing brand visibility. Adept at content creation and client servicing, driving successful media outreach and event coordination to elevate brand narratives.
Overview
8
8
years of professional experience
Work History
Senior Account Executive
Integral Advisory Services Pvt. Ltd.
Delhi
08.2021 - Current
- Developed quarterly, bi-annual, and annual PR strategies to enhance brand visibility.
- Conceptualized and executed events, maximizing impact through targeted media coverage.
- Explored brand narratives and sponsorship opportunities to drive engagement.
- Monitored and supervised content creation, ensuring alignment with strategic goals.
- Defined outreach strategies for wider content penetration and audience engagement.
- Managed day-to-day campaign activities, maintaining brand consistency across all media platforms.
- Collaborated with brands to create social media content, ensuring uniformity in tone and messaging.
Account Executive
Buzz Communication
Delhi
08.2018 - 04.2020
- Created media reports and tracked newspaper coverage for multiple clients.
- Distributed press releases and managed online submissions efficiently.
- Identified media opportunities across various domains to enhance client visibility.
- Contacted journalists and coordinated itineraries for press conferences and events.
- Drafted initial content for diverse client needs, ensuring alignment with brand voice.
- Maintained and updated comprehensive media lists for effective outreach.
- Pitched compelling stories to journalists to secure media placements.
Public Relations Trainee
Buzz Communication
Delhi
05.2018 - 07.2018
- Created media reports and tracked newspaper coverage effectively.
- Disseminated press releases and submitted content online.
- Identified media opportunities across various domains for clients and events.
- Contacted journalists and organized itineraries for press conferences.
- Prepared first draft content tailored to client needs.
- Maintained and updated comprehensive media contact lists.
- Pitched compelling stories to journalists to enhance visibility.
- Supported staff with diverse tasks to ensure operational efficiency.
Public Relations Trainee
Value 360
Delhi
11.2017 - 01.2018
- Produced media reports and tracked newspaper coverage effectively.
- Contacted journalists and organized itineraries for press conferences and events.
- Drafted initial content for diverse clients, ensuring alignment with brand voice.
- Maintained and updated comprehensive media lists to enhance outreach efforts.
- Pitched compelling stories to journalists to secure media placements.
Education
POST-GRADUATION DIPLOMA - ADVERTISING AND PUBLIC RELATIONS
SRI AUROBINDO CENTRE FOR ARTS AND COMMUNICATION (SACAC)
Delhi02-2021
BACHELOR OF JOURNALIST - MASS COMMUNICATION
TECNIA INSTITUTE OF ADVANCE STUDIES
Delhi03-2018
XII - Commerce
LOVELY PUBLIC SENIOR SECONDARY SCHOOL
Delhi03-2015
X -
LOVELY PUBLIC SENIOR SECONDARY SCHOOL
Delhi03-2013
Skills
- Media Relations
- PR Campaign Planning and Execution
- Client Servicing
- Event Coordination
- Content creation
- Strategic communication
- Crisis management
- Story pitching
- Internal communications
Timeline
Senior Account Executive
Integral Advisory Services Pvt. Ltd.
08.2021 - Current
Account Executive
Buzz Communication
08.2018 - 04.2020
Public Relations Trainee
Buzz Communication
05.2018 - 07.2018
Public Relations Trainee
Value 360
11.2017 - 01.2018
POST-GRADUATION DIPLOMA - ADVERTISING AND PUBLIC RELATIONS
SRI AUROBINDO CENTRE FOR ARTS AND COMMUNICATION (SACAC)
BACHELOR OF JOURNALIST - MASS COMMUNICATION
TECNIA INSTITUTE OF ADVANCE STUDIES
XII - Commerce
LOVELY PUBLIC SENIOR SECONDARY SCHOOL
X -
LOVELY PUBLIC SENIOR SECONDARY SCHOOL
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