Himanshu Raj
Vice President- Marketing & Communications
Gurgaon
Summary
A strategic marketing and communications leader with 16 years of experience across brand marketing, PR, advocacy, and social impact, with a strong track record of building purpose-driven brands and accelerating business growth. Proven expertise in developing and executing integrated brand strategies that elevate brand awareness, reinforce equity, and foster positive brand perception.
Brings deep experience across diverse sectors, including renewable energy, real estate, healthcare, gaming, fintech, aviation, sports, technology, and hospitality, with successful execution across the US, EU, GCC, and Southeast Asia. Skilled in brand positioning, narrative development, multi-channel marketing, online reputation management, social impact strategy, media outreach, and crisis response.
Overview
16
16
years of professional experience
5
5
years of post-secondary education
Work History
Vice President - Marketing & Communications
Juniper Green Energy
12.2024 - Current
- Company Overview: Part of AT Capital Group
- Direct comprehensive marketing, public relations, internal communications, and social media strategies for a leading independent Power Producer within the AT Capital Group.
- Develop and implement integrated communication strategies to amplify brand presence, manage corporate reputation, and support aggressive business growth objectives in the rapidly expanding renewable energy sector.
- Lead IPO publicity and investor relations communications, managing messaging and outreach during critical financial milestones.
- Drive strategic narratives to ensure consistent and impactful messaging across all external and internal platforms.
- Part of AT Capital Group
Vice President - Communications and Social Impact
Experion Developers
12.2024 - Current
- Company Overview: Part of AT Capital Group
- Lead public relations and Corporate Social Responsibility (CSR) mandates for a prominent real estate developer under the AT Capital Group umbrella.
- Formulate and execute strategic communication plans that enhance corporate reputation and highlight the organisation's social impact and sustainability efforts.
- Cultivate and maintain robust relationships with media, government bodies, community leaders, and relevant stakeholders to foster positive brand perception and enhance corporate social impact.
- Part of AT Capital Group
Head, Reputation and Policy Communications
Pristyn Care
04.2022 - 12.2024
- Designed and executed overarching communication strategies, significantly elevating the organisation's reputation in the healthcare sector.
- Managed all facets of internal and external communication, including media relations, ORM, industry engagements, key events, policy advocacy, and comprehensive employee communications.
- Directed the Crisis Management Team (CMT), effectively mitigating reputational risks during sensitive periods.
- Developed and implemented a strategic roadmap for CSR and community outreach, enhancing social impact.
- Forged and strengthened critical relationships with media, influencers, and industry associations, expanding advocacy reach.
Associate Director, PR & Policy Communications
Mobile Premier League
08.2020 - 04.2022
- Devised and executed internal and external outreach strategies across key markets: India, US, and Indonesia.
- Directed the social media team, driving engagement and brand narrative.
- Led the company's narrative on crucial policy issues in the media, influencing public discourse.
- Provided expert counsel on media advocacy to Government Relations, Legal, and Business teams.
- Initiated and managed strategic partnerships with charitable organisations and Self-Regulatory Organisations (SROs).
Global Communications Lead
Flock (A Directi Company)
01.2019 - 08.2020
- Drove strategic communications across key international markets: US, UK, Lithuania, and India.
- Led global analyst and influencer relations mandates.
- Managed personal branding and PR for Bhavin Turakhia (Founder of Flock, Co-founder of Zeta).
- Part of the same group as Zeta
Lead, PR and Marketing Communications
Zeta (A Directi Company)
08.2016 - 08.2020
- Collaborated with cross-functional teams to ensure cohesive messaging and strong brand consistency.
- Built the entire communications (internal and external) and event marketing functions from the ground up.
- Spearheaded social media and influencer marketing efforts, significantly expanding digital footprint.
- Managed Online Reputation Management (ORM) and guided customer support teams on effective social media channel management.
- Provided media training and executive communications coaching to founders and the management team.
- Part of the same group as Flock
Communications Manager
IBM
09.2014 - 07.2016
- Led engagement efforts for IBMers at the IBM Research Lab.
- Provided social coaching to IBM Researchers, enhancing their public profiles.
- Managed all external outreach activities for IBM Labs.
- Crafted compelling narratives and supported internal/external communication campaigns across diverse business units.
- Spearheaded analyst relations, securing positive coverage and positioning.
Account Manager
MSL Group
06.2013 - 09.2014
Account Manager
Avian Media
10.2012 - 06.2013
Sr. Associate Consultant
ZZEBRA Public Relations, Concept Group Company
04.2010 - 10.2012
Account Associate
Hanmer MS&L
04.2009 - 04.2010
Education
MS - Communications
Christ College
Bangalore 06.2007 - 03.2009
Bachelor's - Journalism & Mass Communications
GGSIP University
New Delhi 05.2004 - 04.2007
Skills
- Brand Strategy & Positioning
- Integrated Marketing Communications
- Crisis Management
- Public Relations
- Advocacy
- Executive Communications
- Reputation Management
- Online Reputation Management (ORM)
- Social Media Strategy
- Influencer Marketing
- Social Impact (CSR)
Timeline
Vice President - Marketing & Communications
Juniper Green Energy
12.2024 - Current
Vice President - Communications and Social Impact
Experion Developers
12.2024 - Current
Head, Reputation and Policy Communications
Pristyn Care
04.2022 - 12.2024
Associate Director, PR & Policy Communications
Mobile Premier League
08.2020 - 04.2022
Global Communications Lead
Flock (A Directi Company)
01.2019 - 08.2020
Lead, PR and Marketing Communications
Zeta (A Directi Company)
08.2016 - 08.2020
Communications Manager
IBM
09.2014 - 07.2016
Account Manager
MSL Group
06.2013 - 09.2014
Account Manager
Avian Media
10.2012 - 06.2013
Sr. Associate Consultant
ZZEBRA Public Relations, Concept Group Company
04.2010 - 10.2012
Account Associate
Hanmer MS&L
04.2009 - 04.2010
MS - Communications
Christ College
06.2007 - 03.2009
Bachelor's - Journalism & Mass Communications
GGSIP University
05.2004 - 04.2007
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