- Listening Music
- Playing Guitar
- Reading
Himanshu Sinha
Bangalore
Summary
Accomplished Chief Manager with extensive experience in buying, merchandising, and e-commerce, specialising in omni-channel and brand management. Proven track record of driving significant growth, including a 234% increase for the Playday brand at Reliance Retail. Expertise in sales trend forecasting and data analysis, leading to successful launches of over 50 brands in the kidswear segment at Ajio.com. Demonstrated ability to manage large teams and complex projects, enhancing customer experience through strategic planning and execution. Career goal: to continue leveraging skills in a senior leadership role to drive innovation and growth within the retail industry.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Chief Manager
Reliance Retail
Bangalore, India
07.2024 - Current
- Directed the Playday brand, focusing on comfortable and trendy apparel solutions for infants and kids.
- Planned seasonal product range and merchandise to attract the target audience.
- YOY 70% growth in FY 25-26, 71% growth in FY 24-25, and 234% growth in FY 23-24.
- Developed approximately 600 new options annually for newborns, boys, and girls.
- Established sales strategy for approximately 450 stores with planned SPSF of 500 and online presence on Ajio.com.
- Competitive pricing, analysing funnel reports for Omni activation.
- Supported employee morale and well-being by developing positive practices centred on career development and individual job satisfaction.
- Drove company growth with proactive mindset and results-oriented plans for business operations.
- Coordinated cross-functional teams to deliver projects on time, within budget, and exceeding expectations.
- Led a team of 3+ employees, fostering teamwork and coordination with other teams.
Chief Manager Category
Ajio.com Reliance Retail
Bangalore, India
04.2020 - 07.2024
- Managed Kidswear apparel, footwear, and toys, contributing 7% to overall revenue at Ajio.
- Initiated Omni Channel for key brands
- Achieved 65% growth in booking revenue since 2021 with a 300% catalogue increase.
- Maintained GM percentage at 15% while ensuring on-time order fulfillment through Omni Channel activation.
- Oversaw business and relationship management, focusing on inventory and sales planning.
- Conducted assortment planning to identify category gaps and growth opportunities.
- Led and developed a team of 6+ employee for career advancement.
- Launched over 50+ brands in the kids' segment with enhanced user experience on Ajio.
Senior Category Manager
Myntra.com
Bangalore, India
06.2019 - 04.2020
- Led infantwear, innerwear, footwear, and accessories categories, achieving a 21% contribution to overall kidswear revenue.
- Onboarded 20 brands, generating 3% of total kidswear revenue.
- Developed kidswear footwear brand "Hoppipola" from inception.
- Launched Bricks of Innerwear, Footwear range, to expand product offerings.
- Managed inventory planning and sales forecasting to optimize stock levels.
- Executed margin negotiations and vendor management to enhance profitability.
- Secured monetization budget from brands to elevate sales and visibility.
- Formulated buying strategies based on category gaps, growth opportunities, and risk assessments.
Manager
Ajio.com Reliance Retail
Bangalore, India
01.2016 - 06.2019
- Handled Kidswear , Private label in Ajio.com with Overall turnover of 4.2 Cr with 20% contribution on Site in Kids category with 100 options from 2-14 years in both Boys and Girls.
- Launched Kidswear on Ajio.com with all Kidswear Page planned and implemented based on better customer experience on site
- Range Plan is developed based on customer requirement
- Sample is developed along with designer for option requirement
- Costing is closed with MRP planned with 60% of Intake margin
- Ensure PO is released with Aligned Margin with TAT of Delivery and sale planned
- Inventory is planned with Requirement of 90 days cover in warehouse in all category
- Ensure all Photoshoot and catalog image is done before to reduce go live time
- Discount is planned considering 10% of GM based on ageing of styles
- Plan marketing /promotion based on Range USP
Manager
Lifestyle India Pvt Limited (MaxRetail)
Bangalore, India
02.2013 - 01.2016
- Oversaw Fusion and Traditional Womens wear categories, driving 50% of ethnic wear revenue and 8% of total revenue for Max.
- Managed a team of 3 members to enhance operational efficiency.
- Developed range plans in collaboration with designers to optimize product development.
- Coordinated timely sample creation and vendor negotiations for margin finalization.
- Facilitated inventory management through timely vendor operations and production approvals.
- Planned on-time product deliveries to warehouses and allocated styles to retail stores.
- Conducted weekly internal sales reviews and visual merchandising assessments across all locations.
Assistant Merchandising Manager
Arvind Brands (Elle Kids)
Bangalore, Karnataka
06.2012 - 03.2013
- Handled Elle Kids Brand Launch with Arvind Fashion
- Competition review Benchmark MRP, Range architecture against competition
- Range Development Share analysis and reports to Design and Sourcing for Range Finalization with MRP and Margin plan
- Product Development Analyzing TnA for Range Development , Finalize Margin with vendor
- Showback Arrange a showback with different platform for order finalization
Merchandiser
Lifestyle International Pvt Limited (Max retail)
Bangalore, Karnataka
04.2010 - 06.2012
- Oversaw vendor management to ensure timely production and on-time purchase order delivery.
- Coordinated with designers to guarantee prompt fit and pre-production approvals.
- Initiated development of Fusion range with Indo-western aesthetics.
- Contributed to 2.5% revenue growth for Ethnicwear Fusion Category through strategic merchandising.
Merchandiser
Cynosure Textile Pvt Limited
Noida, India
06.2009 - 03.2010
- Managed accounts for Pantaloon and Hakoba in production merchandising.
- Facilitated timely delivery through effective follow-up processes.
- Maintained order book with TnA to ensure on-time delivery and approvals.
- Promoted new collections to buyers, securing order confirmations.
Education
Bachelor in Fashion Technology - Apparel Production And Information Technology
National institute of Fashion Technology
01-2009
Intermediate - Science
TPS college
01-2004
Matriculation - Matriculation
St Xaviers High School
01-2002
Skills
- Buying and category management
- E-commerce and omni-channel strategies
- Womenswear and Kidswear expertise
- Sales trend forecasting
- Data analysis and review
Certification
- ISB-Professional Certificate in Digital Marketing
Interests
Timeline
Chief Manager
Reliance Retail
07.2024 - Current
Chief Manager Category
Ajio.com Reliance Retail
04.2020 - 07.2024
Senior Category Manager
Myntra.com
06.2019 - 04.2020
Manager
Ajio.com Reliance Retail
01.2016 - 06.2019
Manager
Lifestyle India Pvt Limited (MaxRetail)
02.2013 - 01.2016
Assistant Merchandising Manager
Arvind Brands (Elle Kids)
06.2012 - 03.2013
Merchandiser
Lifestyle International Pvt Limited (Max retail)
04.2010 - 06.2012
Merchandiser
Cynosure Textile Pvt Limited
06.2009 - 03.2010
Bachelor in Fashion Technology - Apparel Production And Information Technology
National institute of Fashion Technology
Intermediate - Science
TPS college
Matriculation - Matriculation
St Xaviers High School