Himansi Arora
Agra
Summary
Confident, reliable and resourceful Quality Assurance Specialist with 7 years of experience in oversight of Google Ads, Merchant Center, Analytics account. Proven record of quality leadership in all facets of production, team performance and fulfillment or delivery. Strategic in planning, implementing and improving processes and standards which generate opportunities for sustainable company growth.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Quality Assurance Specialist
Google Operation Center
Hyderabad
09.2023 - Current
- Managing a 40 people ecommerce team, analyzing Quality performance for platinum client accounts, reporting and handling WBR, MBR.
- Providing overall direction, set goals for the escalation department, and established norms and standards of practice.
- Responding to crisis and emergency situations with patience and proper communication, resulting in a successful de-escalation in 93% of cases.
- Participated in supplier evaluation activities including audits, assessments, evaluations.
- Coached, onboarded, and gave training to new associates and weekly updates/training to senor associates.
Digital Media Senior Associate
Google Operation Center
Hyderabad
12.2021 - 08.2023
- Developed strategies for paid shopping campaigns across multiple channels including Google AdWords/ Merchant Center for Inventory.
- Performed keyword research and analyzed SEO performance of webpages.
- Provided technical support during product launches or other special events.
- Generated reports on website performance, ad campaigns, and other key metrics.
- Tracked campaign performance through detailed reporting systems.
- Analyzed consumer behavior data using analytics tools such as Google Analytics.
Senior Representative (Google Ads Operations)
Cognizant Technology Solutions
04.2019 - 12.2021
- Developing and implementing Google Shopping campaigns that align with client objectives and budgets
- Conducting competitor research to stay up-to-date with industry trends and strategies
- Working with clients to understand their business needs and goals, and communicating campaign performance
- Generated reports on sales performance, customer satisfaction, and other related metrics.
Advisor (Operations)
Concentrix Daksh Private Ltd
09.2017 - 04.2019
- Handle, review, and perform daily account responsibilities associated with Amazon Seller account for a variety of clients
- Analyzing account performance data to identify areas for improvement
- Direct, handle, and be able to generate weekly and monthly client reporting for all major metrics - goals tracking, revenue tracking, and other account metrics
- Work closely with the other team members to meet client goals.
Education
MASTERAL DEGREE - PG Diploma in Digital Marketing & Communication
MICA (online via upGrad)
01.2022
BACHELOR DEGREE - MarkendeshwarBTech (Electrical Engineering)
Maharishi Markendeshwar University
01.2017
Skills
- Team Management
- Communication
- Account Management
- Campaign Management
- Product Training
- Global Ecommerce Dashboard handling
- Project Management
- LCS Client Handling
Hobbies and Interests
- Travelling
- Trekking
- Reading fictional books
- Yoga
Affiliations
- Coaching my juniors.
- Organizing outings for friends and family.
Accomplishments
- Star Award for excellent performance (2023).
- Quality Score Champ (2023, May).
Certification
- Six Sigma: White belt, Yellow belt, Green Belt and Black Belt.
- Project Keen (Search Google Ads).
- PG Diploma in Digital Marketing and Communications. (Specialization: Branding and communication, Marketing Analytics, Public Relations, Social Media and content Marketing).
Timeline
Quality Assurance Specialist
Google Operation Center
09.2023 - Current
Digital Media Senior Associate
Google Operation Center
12.2021 - 08.2023
Senior Representative (Google Ads Operations)
Cognizant Technology Solutions
04.2019 - 12.2021
Advisor (Operations)
Concentrix Daksh Private Ltd
09.2017 - 04.2019
MASTERAL DEGREE - PG Diploma in Digital Marketing & Communication
MICA (online via upGrad)
BACHELOR DEGREE - MarkendeshwarBTech (Electrical Engineering)
Maharishi Markendeshwar University
- Six Sigma: White belt, Yellow belt, Green Belt and Black Belt.
- Project Keen (Search Google Ads).
- PG Diploma in Digital Marketing and Communications. (Specialization: Branding and communication, Marketing Analytics, Public Relations, Social Media and content Marketing).
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