HimaVarsha Chandramouli
Bengaluru
Summary
Consultant with 5+ years of experience in Pharmaceutical Products, Product Management, Omnichannel Marketing, and Business Analysis across the U.S. and international healthcare domain. Experienced in Product (brand) vision, PRD/BRD creation, requirement gathering, prioritization, roadmap planning, and GTM execution. Strong in stakeholder collaboration, data-driven decision-making, and delivering high-quality outcomes using Agile/Scrum, SQL, Power BI, and JIRA.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Consultant - Omnichannel Product & Brand Strategy
Eli Lilly & Company
Bengaluru
01.2022 - Current
Role: Product / Omnichannel Consultant.
Project 1: Omnichannel, Dynamic Targeting, and Product Delivery
- Led end-to-end omnichannel product launches for 6+ pharmaceutical brands across global markets, spanning launch planning, go-to-market execution, and post-launch optimization.
- Enabled dynamic targeting and personalization by shaping targeting logic and decisioning approaches to support omnichannel execution.
- Investigated business goals, data availability, targeting challenges, and evaluated feasible solution options based on business impact, technical readiness, and delivery timelines.
- Drove Agile/Scrum delivery with a team of five analysts, translating priorities into roadmap analysis, backlog grooming, sprint planning, and execution across more than 40 sprints and release cycles using JIRA.
- Partnered with 15+ cross-functional stakeholders (Brand, Commercial, Analytics, Data Science, Technology) to prioritize initiatives, manage dependencies, and ensure predictable, high-quality delivery.
- Worked on ML-driven technical products, including Sales Prediction, Indication Split Models, and Customer Engagement Index (CEI), across three markets (China, Japan, META).
- Created and owned BRDs and PRDs, translating business problems into clear product requirements, defining scope, assumptions, inputs, and success metrics.
- Investigated data availability and model constraints, and evaluated feasible solution approaches to ensure production readiness and market-specific relevance.
- Partnered with data science and ML teams to deliver solutions adopted across three markets, helping reduce ad-hoc analysis requests by approximately 20%.
- Designed and delivered an Automatic Template Attachment System, enabling dynamic template selection and hyperlink attachments based on real-time data availability.
- Reduced manual operational effort by approximately 25% by standardizing execution logic and minimizing dependency on manual processes.
- Contributed to the design and rollout of a customer engagement chatbot, providing access to approved product information (dosing, MOA, clinical trial data).
- Implemented indication-specific content delivery and automated routing of complex and adverse-event-related queries to medical teams, ensuring compliant and scalable engagement.
Decision Analytics Associate - Market Research (Pharma)
ZS Associates
Bengaluru
10.2020 - 12.2021
- Analyzed 5,000+ HCP and customer profiles across multiple regions to identify market segments, demand patterns, and commercial opportunities for pharmaceutical products.
- Conducted market and competitor analysis across 5+ pharma brands, combining customer survey insights from 1,500+ healthcare decision-makers to inform product positioning and brand strategy.
- Built demand estimation and forecasting models, improving forecast accuracy by ~20% and strengthening commercial and planning decisions.
- Supported A/B testing and behavioral analysis of product messaging and delivered actionable insights that directly informed brand planning, go-to-market strategy, and commercialization decisions.
Education
Bachelor of Technology - Electronics & Communication Engineering
SRM University of Science and Technology
Chennai, India01.2020
Skills
- Product and brand strategy
- Omnichannel Marketing
- Business Analysis
- PRD and BRD Creation
- Product Vision & Roadmap Planning
- Go-To-Market (GTM) Strategy
- Stakeholder Management
- Prioritization & Decision-Making
- Agile/Scrum
- Backlog Grooming & Sprint Planning
- KPI Measurement
- A/B Testing
- SQL
- Power BI
- Microsoft Office skills
Certification
AI-Based Product Management Certification, Product Management certification with a real-world capstone project, applying end-to-end product practices including Product Vision, Problem Definition, User Research, Prioritization, and Go-To-Market Planning in a realistic business context.
Timeline
Consultant - Omnichannel Product & Brand Strategy
Eli Lilly & Company
01.2022 - Current
Decision Analytics Associate - Market Research (Pharma)
ZS Associates
10.2020 - 12.2021
Bachelor of Technology - Electronics & Communication Engineering
SRM University of Science and Technology