Summary
Overview
Work History
Education
Skills
Languages
Certification
Timeline
Generic
Himsikha Das

Himsikha Das

Bengaluru

Summary

Seasoned marketer with 10+ years of experience in Website, Mobile & App Marketing. My expertise reflects in Google, Yahoo/Bing, Facebook Account Management, other SEM activities, SEO, SMM, Google Analytics, and varies Digital Marketing Tools. A detailed analyst with in-depth experience conducting industry research, studying online user behavior, researching key online trends, and experimenting with the latest technology available in the market.

Overview

14
14
years of professional experience
1
1
Certification

Work History

Sr Manager Performance Marketing

Brick & Bolt
Bengaluru
05.2024 - Current
  • As the Senior Manager of Performance Marketing at Brick&Bolt, I lead the end-to-end strategy, execution, and optimization of multi-channel digital campaigns aimed at driving high-quality leads, reducing acquisition costs, and accelerating business growth.
  • Own and manage performance marketing across Google (Search, Display, YouTube, Performance Max), Meta (Facebook/Instagram), LinkedIn, and Bing Ads to drive measurable outcomes.
  • Optimize campaigns for key KPIs including CPL, CPA, ROAS, CTR, CAC and L2M, aligned with sales and growth targets.
  • Scale demand generation campaigns across B2C and B2B segments through detailed audience segmentation, retargeting, and funnel-based messaging.
  • Conduct continuous A/B testing on creatives, landing pages, and audience sets to drive efficiency and conversions.
  • Spearhead budget planning and allocation for paid channels, managing campaigns with millions of monthly impressions and large-scale spends.
  • Collaborate with product, sales, tech, and analytics teams to align marketing initiatives with broader business goals.
  • Develop automated dashboards and detailed reports using tools like Google Analytics, Looker Studio, and CRM platforms to monitor performance and derive actionable insights.
  • Drive experimentation frameworks to test new channels, creatives, and bidding strategies.
  • Reduced overall CPL by 8% through strategic channel optimization and real-time bidding refinements.
  • Increased qualified lead volume by 15% MOM, while improving lead-to-meeting conversion rates.
  • Successfully scaled performance campaigns across Tier 1 and Tier 2 cities, improving geo-specific ROI.

Director of Product Marketing

QuaerisAI
North Carolina
08.2023 - 04.2024
  • Cold Mail Segmentation for Lead Generation and Performance Ads: Leveraging Apollo and Performance Ads, I identify and target niche segments, ensuring a strategic approach to lead generation and engagement.
  • Social Media Growth: Crafting and executing compelling strategies to boost our social media presence and engagement, driving brand awareness and fostering meaningful connections, with product value positioning.
  • Marketing Materials for Different Verticals: Developing tailored marketing collateral for diverse verticals, ensuring resonance and effectiveness in our outreach efforts.
  • Email Automation and Retention Campaigns: Implementing robust email automation strategies and retention campaigns to nurture existing relationships and drive customer loyalty.
  • Offer Campaigns for Lower Funnel: Designing and executing strategic campaigns to drive conversions in the lower funnel, optimizing our sales pipeline for maximum impact.
  • Competitor Insights and Market Research: Staying ahead of the curve by monitoring competitor activities, conducting market research, and leveraging insights to refine our positioning and strategies and provide regular updates to the team.
  • Leading Organic Growth: Managing the SEO team/agency to track and enhance organic growth, ensuring a strong online presence and visibility.
  • Content Strategy Development: Working hands-on to finalize and implement content strategies that align with our business goals and resonate with our target audience.
  • Management of Design Team and External Vendors: Leading and collaborating with the design team and external vendors to ensure visually compelling and cohesive marketing materials for optimal brand representation.
  • Review and Approval of Website Content and Design Changes: Overseeing and approving any website content, design, or flow changes on HubSpot, ensuring alignment with our brand identity and messaging.

Senior Manager - Digital Marketing

Nestaway
Bengaluru
05.2019 - 08.2023
  • Planned and executed several digital campaigns on the demand and supply side to improve conversions by 5% percent MOM.
  • Reduced CAC of Online Paid channels by 20% and 30% for Online App YOY.
  • Improved organic traffic for the domain by 14% YOY through various SEO activities.
  • Launched and executed all brand campaigns for digital and optimized them to achieve the desired result.
  • Helped Social Media and Offline teams to boost their campaigns in various localities to receive the desired result.
  • Managed budgets of more than 1cr.
  • Identified and integrated automated campaigns on MoEngage for various re-marketing channels (WhatsApp, SMS, Email) which helped and improved in generating 2x leads.
  • Evaluated and integrated third-party vendors for WhatsApp and integrated chatbot and other remarketing campaigns for the org.
  • Achieved the desired target through data analysis by understanding the gaps in the funnel and course-correcting them.
  • Amplified the contribution of leads through various re-marketing campaigns by 2x YOY.
  • Managing the digital marketing initiatives for Nestaway for all platforms including Web, mobile APP, m-web & other channels.
  • Directly managing a team & agencies.
  • Heading the mobile APP marketing initiatives in terms of new user acquisition, engagement, retention, and user feedback, enhancements, marketing campaigns & alliances for mobile users.
  • Heading the SEM including the re-marketing & re-targeting efforts to increase overall traffic to Nestaway online properties including the Website, APP & other channels.
  • Heading the alliances & partnerships function for all strategic tie-ups, affiliate channels for Leads & app acquisition.
  • Leading all cities marketing efforts & planning digital campaigns for all cities, mapping to product & scalable revenue models.
  • Managing campaigns end to end; both organic & paid for digital channels including YouTube & Search Engine Marketing (SEM).
  • Nestaway is India's fastest growing 'Home Rental Network' attempting to provide better rental solutions via design and technology.

Account Manager

Zirca Digital Solutions Pvt. Ltd.
Bengaluru
09.2016 - 04.2019
  • Managed a budget of 10cr+ (South Region).
  • Launched and executed Amazon Prime campaigns on Bing.
  • Managed and improved the ROI of my top clients - Flipkart, RedBus, Amazon, ZoHo, etc to name a few.
  • Building and Managing Pay per Click campaigns effectively for the major clients for medium and low-budget clients.
  • Acquire and develop marketing landscape research and Study competitors' positions and offerings.
  • Account restructure.
  • Keyword research - Building profitable keywords using Bing Ads Intelligence & other internal tools.
  • Supporting the customers to scale up their campaigns.
  • Entrusted with the responsibility to analyze the reports of search engines and add observations in the report for all the clients.
  • Providing insights, and suggestions to the clients by Competitor Analysis, Trend Analysis.
  • Make Tactical and Strategic Recommendations based on performance data.
  • Maintain CPA and Ensure ROI + Targeted Traffic is on a positive scale.

Search Engine Marketing Specialist

UrbanPro.com
Bengaluru
01.2014 - 09.2016
  • Worked closely with other departments such as creative teams or IT staff to ensure projects are completed within specified timelines.
  • Evaluated competitor websites for potential areas of improvement.
  • Conducted keyword research and analysis to identify opportunities for increased visibility in organic search results.
  • Identified opportunities for improving existing campaigns by researching industry trends or emerging technologies.
  • Performed A and B testing of landing pages to maximize conversions and ensured compliance with all search engine guidelines when developing campaigns.

Analyst - Search Account Management

Yahoo
06.2011 - 12.2013
  • Analyst at the Search Engine Marketing Domain. Maintaining partnerships with account managers and supporting their clients by providing reports, analysis and optimization plans for Yahoo! Search Ads/PPC.
  • Pitching new products to clients on the Yahoo/Bing Platform, working with goals to send over account performance and analysis/QBRs to 5,000 plus clients every quarter, training a new hire on PPC/Optimizations in SEM and Optimization plans/techniques.

Education

Masters - Finance and Financial Management Services

Jyoti Nivas College Autonomous
Bangalore
01.2011

Skills

  • B2C Marketing
  • Performance marketing
  • Campaign optimization
  • Budget management
  • Lead generation
  • Digital Marketing

Languages

  • English
  • Assamese
  • Hindi
  • Bengali

Certification

  • Apple Search Ads
  • Bing Ads Accredited Professional
  • Google Ads Search and App Certification
  • Appsflyer Master Class
  • Google Ad Manager Certification

Timeline

Sr Manager Performance Marketing

Brick & Bolt
05.2024 - Current

Director of Product Marketing

QuaerisAI
08.2023 - 04.2024

Senior Manager - Digital Marketing

Nestaway
05.2019 - 08.2023

Account Manager

Zirca Digital Solutions Pvt. Ltd.
09.2016 - 04.2019

Search Engine Marketing Specialist

UrbanPro.com
01.2014 - 09.2016

Analyst - Search Account Management

Yahoo
06.2011 - 12.2013

Masters - Finance and Financial Management Services

Jyoti Nivas College Autonomous

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Himsikha Das