Hina Pahuja
Lucknow
Summary
Results-driven digital marketing analyst with over four years of expertise in campaign creation and strategic optimization at Google Operations Center. Skilled in ad copy implementation, conversion tracking, and driving scalable growth. Adept at audience targeting, innovative bidding strategies, and enhancing user acquisition metrics. Honored with multiple awards for exceptional campaign management and client satisfaction.
Overview
7
7
years of professional experience
1
1
Certification
Work History
App Campaign Specialist
Google Operations Center
01.2021 - 09.2023
- Launched app campaigns across iOS and Android, aligning with client goals for installs and engagement.
- Managed and scaled user acquisition campaigns through machine learning algorithms.
- Conducted audience and market analysis to develop custom bidding strategies and segmentation.
- Optimized campaigns via A/B testing, achieving up to 30% growth in in-app installs.
- Collaborated with product and creative teams to enhance ad assets, boosting conversion rates.
- Implemented measurement solutions using Firebase and third-party analytics to track post-install events.
- Provided strategic recommendations that enhanced cost efficiency and sustained growth across key accounts.
Digital Marketing Analyst
Cognizant Technology Solutions (Google-Onsite)
03.2017 - 03.2020
- Analyzed advertiser data through AdWords Editor and Google ICS to improve advertisement effectiveness.
- Oversaw daily task distribution while establishing team goals and crafting training modules for staff development.
- Built a robust social media presence with a focus on ad creation and rigorous quality checks.
- Configured Google AdWords accounts, optimizing campaigns by reviewing ETAs, RSAs, RDAs, and ad extensions before client upload.
- Performed comprehensive keyword research to identify relevant terms and negative keywords based on business needs, and also developed custom performance reports and presented growth strategies tailored to business goals.
- Monitored key performance indicators (KPIs), modifying strategies to achieve target metrics.
- Composed over 23,000 ads for a diverse clientele of 300+ global entities.
Education
MBA - Human Resources Management
Bharti Vidyapeeth Deemed To Be University
New Delhi01-2020
Bachelor of Commerce -
KRG Govt. PG Autonomous College
Gwalior01-2016
GED -
Carmel Convent Senior Secondary School
Gwalior01-2013
Skills
- Campaign setup and optimization
- Conversion tracking and audience targeting
- Google AdWords
- Performance metrics and data analysis
- Post-install tracking
- Mobile app growth strategy
- Content creation and keyword research
- Conversion tracking
- Bidding strategies
Accomplishments
- Spotlight award for exemplary performance and quality
- 'Unicorn' award for exemplary performance in the functional area and contribution to the company, respectively
- Awarded for providing maximum client satisfaction, achieving tremendous performance, while improving the campaign structure, and driving maximum interactions for the client business
Certification
- Google Ads Fundamentals
- Google Ads App Certification
- Google Ads Search Certification
Timeline
App Campaign Specialist
Google Operations Center
01.2021 - 09.2023
Digital Marketing Analyst
Cognizant Technology Solutions (Google-Onsite)
03.2017 - 03.2020
MBA - Human Resources Management
Bharti Vidyapeeth Deemed To Be University
Bachelor of Commerce -
KRG Govt. PG Autonomous College
GED -
Carmel Convent Senior Secondary School
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