Hiral Bahal

• Driving demand generation across the US, Canada, and Europe, enabling growth in the markets at a healthy CAGR of 25% for the next three years.
• Responsible for taking iconic Indian brands global, like Parachute and Saffola, with the right packaging, placement, and promotions to appeal to international consumers by partnering with cross-border teams to expand the brand footprint while maintaining consistency with Marico's purpose-led growth strategy.
• Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.
• Building the right portfolio for both the personal care and foods categories for international consumers.

• Business Growth & Deliverables : Delivered double-digit volume and GM growth, contributing ~5% to Castrol India Limited business. Enabled sales team to 2X monthly penetration, driving brand growth across the 4As framework – Advantage, Advocacy, Availability, and Affordability.

• Brand Awareness & Leadership : Secured Castrol’s position among Top 2 brands in Emerging Markets, achieving 70% digital reach through performance marketing, social-first campaigns, and on-ground activations.

- Flagship Initiatives:

- India’s Ultimate MotoStar: Conceived and launched India’s 1st motorcycling sports reality show (MTV & JioCinema), delivering 150M+ impressions, 40% follower growth, and significantly boosting awareness & consideration scores.

- BharatGP 360° Campaign: Activated Castrol POWER1 presence with 25M+ Instagram reach (+250% follower growth), co-presenting sponsorship with JioCinema, OOH in Delhi, and exclusive MotoGP hospitality for influencers.

- In-house Demand Gen Model: Enabled local sales teams with merchandise, POSM, and recommendation tools, ensuring consistent brand support.

• Built advocacy at scale via 100+ biker group activations, OEM partnerships (e.g., KTM Cup), and influencer programs, driving Castrol’s highest-ever social media Share of Voice.

• Spearheaded NPD & promo innovations delivering ~40% incremental volume, including category-creating Engine Shampoo 2W promo and Scan & Win program

• Led cross-functional teams of 30+ across agencies (Ogilvy, Schbang, Mindshare, Nielsen, etc.), ensuring seamless execution of national campaigns and conferences.

• Delivered CAGR of +21% (Kellogg’s) and +25% (Pringles) across Asia Emerging Markets.
• Drove 360° activations including Bangladesh World Cup campaign (special edition packs + award-winning in-store POB) and Kellogg’s cereals category-building campaigns, achieving +30% GRPs within same budget.
• Executed ROI-led activations: sampled 100K consumers @ 20% conversion, delivered +40% uplift (Kellogg’s) and +28% uplift (Pringles) through high-impact partnerships.
• Partnered with country teams to design activation calendars, ensure 95%+ stock availability, and drive on-time market execution with importer alignment.
• Spearheaded NPD launches: Muesli 1kg Jar (50% of AEM Muesli business), Corn Flakes 250g pouch (12% of AEM CF business), and Chocos Webs/Magic Hearts (6% of AEM Chocos business).

• Created marketing strategies for branded content (brands like- ACC, Panasonic etc.)
• Pitched about VR/ AR solutions to clients
• Handled social media accounts for major Bollywood celebrities
• Worked on Social Media marketing of the cause videos made for CRY NGO and TATA Memorial Centre