HIRAL DESAI
Mumbai
Summary
Detail-oriented professional with extensive experience in data management, reporting, and operational analytics across startups and large organizations. Skilled in maintaining performance trackers, renewal and engagement data, MIS reporting, and cross-functional dashboards to drive efficiency, accountability, and informed decision-making.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Senior Community Manager
Ladies Who Leads
Mumbai
09.2025 - 12.2025
- Implemented systems, processes, and data workflows to streamline community operations and improve reporting accuracy.
- Led data management and automation initiatives to enhance analytics efficiency and decision-making.
- Built and maintained structured member databases for tracking, communication, and insight generation.
- Monitored engagement, retention, and renewal metrics through consistent reporting and data-led outreach.
Senior Manager Community
leap.club
Mumbai
05.2023 - 09.2024
- Managed end-to-end membership renewal operations, including data tracking, communication workflows, execution monitoring, and query resolution.
- Led a data-driven member reactivation initiative by analysing dormant member data and engagement trends, achieving a 50% revival rate.
- Built and maintained MIS dashboards, weekly/monthly trackers, and reporting frameworks, increasing active membership from 30% to 45%.
- Conducted feature-level usage and engagement analysis to identify gaps and support data-backed strategy decisions.
- Onboarded and managed 40+ partner companies, maintaining operational data, resolving queries, and delivering monthly performance reports using tools such as MoEngage, Interakt, Gupshup, Mailmodo, and internal dashboards.
Co Founder
Social Ghoshna
Mumbai
01.2018 - 12.2022
- Delivered end-to-end digital marketing solutions for small businesses and startups, supporting brand building and lead generation within limited budgets.
- Managed marketing operations and client accounts, including lead generation, onboarding, and campaign coordination across digital channels.
- Led and coordinated a cross-functional team of content writers and designers to execute design, web, and social media deliverables.
Digital Marketing Manager
Socio Squares
Mumbai
01.2017 - 12.2018
- Managed 4 key client accounts (Dr Batra, Liberty General Insurance, ZestMoney, Draeger India), overseeing campaign planning, execution, and monthly performance reporting.
- Led a 4-member team to deliver integrated digital marketing initiatives including paid media, affiliates, sponsorships, email, and social media campaigns, while supporting client pitches.
Associate Sales Manager
Tupperware India
Mumbai
01.2013 - 12.2017
- Managed 6 distributors across the West region (₹30 Cr annual sales), covering Madhya Pradesh, Nagpur–Vidarbha, and Mumbai territories.
- Turned 2 loss-making distributors into profitable operations through sales strategy, territory planning, and expansion of the sales force.
- Planned and tracked weekly sales targets, conducted 300+ training sessions, and served as a certified trainer for managers and group managers.
- Built distributor capability through lead generation, product launches, field activities, and one-on-one planning with 100+ managers to drive personal and professional growth.
Education
PGDM - Marketing
Welingkar Institute of Management
Mumbai01.2013
Bachelor of Commerce -
St. Xaviers University
Kolkata01.2011
Skills
- Database management
- Report generation
- Data analysis
- Management Skills
- Digital Marketing
- Business Strategy
- Negotiation
- Critical Thinking
- Communication Skills
- Team Building
Volunteer Experience
Associated with Shrimad Rajchandra Mission, Dharampur, a Global NGO since 2009 till date.
- 2009 - 2011: Volunteer Facilitator, Translation of curriculum from English to Hindi, Accounted for 4 events in a year.
- 2017: Admin and Project Manager of Drama - Yugpurush Mahatma ke Mahatma, Planned and scheduled 300 + shows in Gujarat and abroad along with a team.
- 2018 - 2022: Admin and Managed 5 TV channels, Managed selection of content, editing of content and dispatch of content.
- 2023 - Present: Managing 7 multi-language YouTube & Meta channels, From scheduling to posting to promotions, managing agencies and also ORM on Social media.
Language
English
Upper Intermediate (B2)
B2
Hindi
Upper Intermediate (B2)
B2
Gujarati
Intermediate (B1)
B1
Bengali
Beginner (A1)
A1
Certification
- Online Marketing Fundamentals, Google, 01/01/18
- Charted Wealth Manager, AAFM, 01/01/19
Timeline
Senior Community Manager
Ladies Who Leads
09.2025 - 12.2025
Senior Manager Community
leap.club
05.2023 - 09.2024
Co Founder
Social Ghoshna
01.2018 - 12.2022
Digital Marketing Manager
Socio Squares
01.2017 - 12.2018
Associate Sales Manager
Tupperware India
01.2013 - 12.2017
PGDM - Marketing
Welingkar Institute of Management
Bachelor of Commerce -
St. Xaviers University