Summary
Overview
Work History
Education
Skills
Websites
Affiliations
Timeline
Generic

Hitarsh Hirani

Mumbai

Summary

Results-driven marketing professional with over 4 years of cross-functional experience in ad technology, customer success, product marketing, and strategic consulting. With strong communication skills, a knack for customer centricity, and a problem-solving attitude, I aim to make a positive impact in the professional world.

Overview

7
7
years of professional experience

Work History

Associate Manager-Customer Success

Media.net
Mumbai
07.2024 - Current
  • Managing strategic partnerships and yield optimizations for 50+ online media giants across the globe.
  • Handling a PnL of around $10M in quarterly revenue and optimized metrics like page impressions, CPC, CPM, and ROAS.
  • Executed performance optimizations, ad operations, supply path optimizations, IVT management, traffic shaping, etc.
  • Collaborated cross-functionally with tech, analytics, and product teams to improve supply path efficiency.

Product Marketing Intern

Signify Innovations India Limited
Gurgaon
04.2023 - 06.2023
  • Competitive benchmarking with 5 market players on channel management & identifying the gaps.
  • Recommended new product offerings with pricing and specs to strengthen Philips’ premium segment.
  • Developed go-to-market strategies for premium services to enhance brand differentiation.
  • Identified marketing communication gaps and proposed data-driven solutions to improve customer engagement.

Software Engineer

Larsen & Toubro Infotech Ltd.
Mumbai
01.2021 - 06.2022
  • Developed & Maintained Sales Portal System to ease sales for the Swedish truck giant SCANIA.
  • Led regular goal setting sessions with the Swedish based client (Product Owners, Managers).
  • Presented solutions for sustenance and improvements to make the system more efficient.

Associate Consultant

Larsen & Toubro Infotech Ltd.
Mumbai
07.2018 - 12.2020
  • Managed Geotechnical Data for EXXON. Data consisting of its major basins, reservoirs.
  • Handled Geotechnical data with tools like: Smart Excel, SQL, Arc GIS, NeuraLog, NeuraMap, Petrel.
  • Collaborated with multi-functional roles/teams to communicate and align development effort.

Education

MBA - Sales & Marketing

SCMHRD
Pune
03-2024

B. Tech - Geoscience Engineering

UPES
Dehradun
04-2018

Skills

  • Brand promotion
  • UI/UX
  • Google Analytics
  • Performance optimization
  • Campaign management
  • Go-to-market strategy

Affiliations

  • Research paper presented on influencer marketing as a part of S-Team Conference, SCMHRD, Pune
  • Certification, The fundamentals of Digital Marketing, Google
  • Content creator, featured in a TV show - Hasee ke Hahakaar for 2 episodes

Timeline

Associate Manager-Customer Success

Media.net
07.2024 - Current

Product Marketing Intern

Signify Innovations India Limited
04.2023 - 06.2023

Software Engineer

Larsen & Toubro Infotech Ltd.
01.2021 - 06.2022

Associate Consultant

Larsen & Toubro Infotech Ltd.
07.2018 - 12.2020

MBA - Sales & Marketing

SCMHRD

B. Tech - Geoscience Engineering

UPES

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