Summary
Overview
Work History
Education
Skills
Websites
Certification
Languages
Timeline
Generic

Hitendra Singh

Noida

Summary

Innovative Data driven Performance Marketer offering 7+ years of expertise in Email Marketing, Google Ads, Facebook ads, Marketing Automation. Seasoned professional with background in Data Analytics and Interpretation, A/B Testing, Conversion Rate Optimization (CRO), SEO and SEM, PPC Advertising, Data Visualization, Marketing Automation Platforms Tracking and URL Parameters, Retargeting and Remarketing, Analytics Tools, Budget Management. Quickly learns and masters new technologies while working in both team and self-directed settings. Results-driven marketing leader born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations and campaign optimization. Ready to offer 7 years of experience to new role dedicated to achieving exceptional results on tight timetables.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Digital Marketing Manager

Thinktank Infotech (P) Ltd
Noida
08.2023 - Current
  • Develop and implement comprehensive digital marketing strategies to increase brand visibility, engage with target audiences, and achieve business objectives.
  • Leverage data analytics to guide strategy adjustments and optimize campaign performance across channels.
  • Continuously monitor and improve website and content performance, employing advanced SEO strategies and tools.
  • Develop and execute social media strategies across platforms to grow follower base, increase engagement, and drive conversions.
  • Stay ahead of social media trends and algorithm changes, adjusting strategies to maintain high visibility and engagement.
  • Oversee email marketing campaigns from concept to execution, including segmentation, personalization, and optimization for deliverability and engagement.
  • Analyze campaign performance and user behavior to enhance future campaigns.
  • Manage and optimize pay-per-click (PPC) campaigns, including Google Ads and social media advertising, to achieve targeted ROI and acquisition costs.
  • Conduct thorough keyword research, ad copywriting, and A/B testing to improve ad performance.
  • Implement and utilize advanced analytics tools to track campaign performance, customer behavior, and market trends.
  • Prepare and present detailed reports to stakeholders, offering insights and recommendations based on data analysis.
  • Allocate and manage digital marketing budgets efficiently, ensuring optimal spend across channels to meet or exceed objectives.
  • Negotiate with vendors and manage contracts to maximize value and ROI.

Assistant Digital Marketing Manager

SMC Global Pvt Ltd
New Delhi
12.2021 - 08.2023
  • Develop and implement performance marketing strategies and campaigns to drive customer acquisition, engagement, and retention
  • Analyses data from multiple angles, looking for trends that highlight areas of concerns or opportunities
  • Derive business insights from data with a focus on driving business level metrics
  • Experience in growth strategies and media planning & brand Uplift
  • Monitor and report on key performance metrics, providing regular updates and recommendations to stakeholders
  • Develop and execute a comprehensive email marketing strategy, covering all stages of the lead lifecycle
  • Collaborate with creative teams to develop compelling ad creatives and landing page designs that drive performance
  • Collaborate closely with sales and marketing teams to identify target audience and design effective email campaigns
  • Core understanding of conversion tracking and attribution modelling including pixel/tags creations, conversion sets, look back window, and custom variables
  • Experience working with scripts, automation solutions, and various ad personalization
  • Conduct A/B and multivariate testing to optimize campaigns for maximum results
  • Good command over Google analytics, search, ad campaigns & optimizations
  • Build dashboards and automated reports, working proficiently with data visualization and querying/analysis tools (e.g., Tableau, SQL, Python)
  • Monitor and report on email marketing campaigns, analyzing results to determine ROI and develop optimization strategies
  • Optimize targeting according to changing search trends & handle client escalations
  • Detailed understanding of marketing concepts & brand communications
  • Do WhatsApp Marketing for Different Clients and make Template
  • Do Lead Generation Activity Throw Different Online channel (Google ads, Facebook ads)
  • Partner with creative teams, other internal stakeholders, and external agencies and vendors
  • Tracking and analysing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity.

Digital Marketing Specialist

Natures Clear
New Delhi
09.2016 - 12.2021
  • Managed social media accounts and created social media for daily postings
  • Experience in Remarketing Campaign
  • Overseeing Existing Campaigns and making recommendation on how to optimize them
  • Creating and planning a variety of PPC Campaigns across a range of digital channels
  • Mange all paid Search Campaigns on Google, Yahoo and Bing -to maximize ROI, drive traffic and Customer
  • Complete keyword research, writing ad copies and setting up search campaigns across platforms
  • Handling large paid search accounts with multi million dollar spend on a regular basis
  • Handling, monitoring campaigns across platforms and suggesting optimization changes to improve KPIs/ROI
  • Plan, develop and implement Search strategies for clients
  • Tracking KPI and Producing useful reports for management
  • Launching and optimizing PPC Campaigns
  • Knowledge of running search Ads, Display Ads, Video /Youtube ads, and Facebook ads
  • Monitor the day-to-day work of all Digital Marketing Team
  • Plan and Monitor the ongoing company presence on Social Media
  • Able to produce reporting on all the metrics along with learning
  • Analytical capabilities to understand data and provide valuable insights
  • Quality check the work done by the team and provide feedback to improve the efficiency.

Education

Master of Business Administration - Marketing/Finance

Jaipuria Institute of Management
08.2016

Bachelor of Business Administration - Management

Rajiv Academy For Technology and Management
03.2014

Skills

  • Digital Marketing
  • Social Media
  • Analytical Skills
  • Data Analysis
  • Data management
  • KPI Monitoring
  • Audience Engagement
  • SEO Strategies
  • Marketing Strategy
  • Team Leadership Abilities
  • Email Marketing
  • Keyword Analysis
  • Marketing Automation

Certification

  • Google Ads Search Certification
    Google Ads Display Certification
    AI-Powered Shopping ads Certification
    Google Ads Video Certification
    Google Ads Apps Certification

Languages

Hindi
First Language
English
Advanced (C1)
C1

Timeline

Digital Marketing Manager

Thinktank Infotech (P) Ltd
08.2023 - Current

Assistant Digital Marketing Manager

SMC Global Pvt Ltd
12.2021 - 08.2023

Digital Marketing Specialist

Natures Clear
09.2016 - 12.2021

Master of Business Administration - Marketing/Finance

Jaipuria Institute of Management

Bachelor of Business Administration - Management

Rajiv Academy For Technology and Management

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Hitendra Singh