Summary
Overview
Work History
Education
Skills
Projects
Community Service
Timeline
Generic
Hitesh Bansal

Hitesh Bansal

Delhi NCR

Summary

Aspiring Product Manager with expertise in entrepreneurship, digital marketing, and customer service. Proven ability to develop effective growth strategies, and conduct comprehensive market research. Experienced in managing e-commerce operations and social media initiatives, demonstrating strong problem-solving and collaborative skills. Bilingual in English and Hindi, focused on creating user-centric solutions.

Overview

2
2
years of professional experience

Work History

Director

Homebaek Enterprises
Delhi NCR
07.2022 - 12.2023
  • Spearheaded operations for Homebaek, a D2C e-commerce brand focused on home decor and kitchenware.
  • Optimised product listings, managed inventory, and devised pricing strategies across Amazon, Flipkart, and Meesho.
  • Executed digital marketing strategies that significantly enhanced product visibility and sales performance.

Social Media Manager

KiekoVastra
Delhi NCR
03.2023 - 11.2023
  • Provided rebranding consultation, helping improve brand consistency and visibility across platforms.
  • Tracked performance using insights tools and identified key posting times, boosting reach by 30%.

Sports Leader (Sales Intern)

Decathlon
Ghaziabad
10.2021 - 11.2021
  • Assisted 100+ customers in the fitness section, contributing to a 15% sales uplift during the Diwali season.
  • Maintained merchandise displays and ensured optimal stock levels, improving shelf availability by 20%.

Education

B. Tech - Electronics & Communication Engg.

Jaypee Institute Of Information Technology
Noida
06-2026

Google Digital Marketing & E-commerce Professional Certificate -

Coursera
Virtual
03.2023

Skills

  • Product lifecycle management
  • Documentation: BRD and PRD
  • Digital marketing strategies
  • Competitive analysis
  • Go-to-market planning
  • A/B testing methodologies
  • Growth strategies
  • E-commerce strategies
  • Data analysis: SQL, Power BI, Excel
  • Tools: Figma and Notion

Projects

  • Social media sentiment analysis using IoT and deep learning, minor project 1, Aug 2024 – Dec 2024, designed and implemented a sentiment analysis system for Instagram posts using NLP and CNN-based image classification, utilized Python and OpenCV for backend processing, achieved over 85% accuracy in text and image-based sentiment classification
  • Dynamic lane allocation using weight sensors, minor project 2, Jan 2025 – present, designed a traffic optimization system to dynamically allocate lanes based on real-time vehicle weight data using load cell sensors, simulated real-world traffic behavior using SUMO (Simulation of Urban Mobility) to validate the system’s efficiency in reducing congestion, tools and technologies: sensor interfacing, signal conditioning, Python, SUMO, traffic flow analysis

Community Service

  • Girl Up Imkaan, Member, 08/01/23, 08/31/24, a UN Foundation initiative and a part of the Girl Up campaign, aiming to empower women around the globe
  • Titli Foundation, Volunteer Staff, 09/01/22, 09/30/22, a donation drive organized by Titli Foundation for the community of sex workers

Timeline

Social Media Manager

KiekoVastra
03.2023 - 11.2023

Director

Homebaek Enterprises
07.2022 - 12.2023

Sports Leader (Sales Intern)

Decathlon
10.2021 - 11.2021

B. Tech - Electronics & Communication Engg.

Jaypee Institute Of Information Technology

Google Digital Marketing & E-commerce Professional Certificate -

Coursera
Hitesh Bansal