Hitesh Chouhan
Bhopal
Summary
An MBA with 22 years of experience in channel sales, region operations in the education, telecom, and consumer durable industries, with an accomplished career track record in delivering sustained revenues and profits. A proactive leader and planner with expertise in distribution, market plan execution, account management, brand promotion, and skills in targeted market and market analysis. Streamlining workflow and creating a teamwork environment in an effort to achieve desired business objectives. An effective communicator with exceptional relationship management skills, with the ability to relate to people at any level of business and management.
Overview
24
24
years of professional experience
Work History
Dy Regional Head
Aakash Educational Services Ltd
Bhopal
08.2018 - Current
- Responsible for Entire Sales & Operation
- Leading the team of Branch Heads, 80 + Sales & Operation team members.
- Managing turnover of Rs 50 crore annually
- Strategy Planning to enhance the Revenue & maintain the overall profitability of region & branches
- Meeting region admission targets in various courses categories through Sales team & counsellors.
- Demonstrated excellence in amplifying the Compliance & Business hygiene
- Marketing planning including ATL & BTL activity.
- Building & managing long term relationship key stakeholders of business including schools.
- Identifying & developing new markets & unconventional channel for Revenue generation
- Business Compliance adherence by timely conducting internal audits.
- Expansion of new branches, Identifying/leasing
Regional Manager
SYSKA Mobile Accessories & Personal Care Business
Ghaziabad
05.2016 - 10.2017
- Responsible for SYSKA Gadget Secure & Mobile Accessories business for Uttar Pradesh & Uttrakhand regions
- Responsible for Personal Care Business (electronic Shavers /trimmers) for UP /MP/UK/CG
- Established goals, objectives, policies, procedures, and standards of performance for all personnel in the region.
- Monitored team progress towards achievement of goals and objectives set forth by executive management.
Branch Head
HCL Infosystem Ltd – Microsoft
Bhopal
12.2013 - 05.2016
- Responsible for Microsoft (Nokia) – mobile handset and gears business of MP and CG region.
- Handling a team of 7 ASMs, 24 sales officers, field managers, and 30-plus indirect team members of the field force.
- Monitoring and control of the sales distribution plan through channel network expansion, correction plan, and effective channel management strategies.
- Segment-wise, model-wise sales tracking and inputs to sales teams.
- Promotional activities, including dealer meets, brand positioning, and other BTL activities.
- Tracking sales, market share performance, and formulation of promotional plans/schemes for the branch.
- Ensuring prompt service and logistic facilities in coordination with the service and logistics team.
- Business compliance adherence and maintaining good business hygiene by ensuring the timely settlement of claims from all channels.
Branch Manager
Videocon Industries Ltd.
Dehradun
05.2010 - 11.2013
- Responsible for CE & HA products (CTV/LCD/WM/REF/AC).
- Brands handled Videocon, Sansui, Kelvinator as per management directives in my tenure
- Business plan targets review & target v/s performance achievement, profitability, cash & carry as per business plan analysis and forecasting.
- Define & execute distribution strategy covering the region& build brand & product specific network development plans.
- Demonstrated excellence in amplifying the growth by 30% for 2012 vis-à-vis 2011 in Uttarakhand.
- Distributors, direct dealers, MT trend tracking and analysis, network loss tracking analysis, and taking corrective action plans for network expansion with equal focus on brands and products.
- Check, approve, and ensure timely clearance of all Dealer Statements of Accounts on a monthly basis, and ensure timely compliance with the help of Branch Commercial (BCC) and Sales Managers.
- Performance tracking of all sales team members in the branch, and initiating necessary measures for target achievement and performance improvement.
Branch Manager
ICICI Lombard GIC Ltd.
Maharashtra
07.2008 - 04.2010
- Handling 2 Branches Ahmednagar & Shrirampur.
- Responsible for the entire operations Motor Channel development, Agency development, Direct Channel team, Bancassurance relations, Health channel Portfolio.
- Handling a team of 4 Sales Manager, & 7 Sales Officer.
- Profitability operations (Combined Ratio
- KPI evaluation of the Branch & team members.
- Demonstrated excellence in amplifying the market by 30% from July 2008 to March 2010.
Channel Manager (Retail Sales)
Tata Teleservices Ltd.
02.2005 - 07.2007
- Composite profile of Prepaid & Post-paid products.
- Successfully launched a new brand in a competitive market.
- Conducted a detailed market study to analyze the latest market trends and tracking competitor activities and provided valuable inputs for marketing strategies before the actual launch.
- Managing, Developing & Appointment of Dealers, & Distributors.
- Expansion of Retailers network, product display & placement at KROs & MBOs.
- Implemented sales promotional activities as a part of brand building/market development effort.
- Ensuring distribution and service to every retail outlet in market.
- Handling the Residential, SMEs, corporate & Internet segment for post-paid.
- Monitor the quality of Sales, by keeping check on FBD.
- Leading, mentoring & monitoring the performance of a team of 20 plus members to ensure to achievement of targets.
Executive- Sales
Bharti Infotel Ltd (AIRTEL)
Chhattisgarh
03.2004 - 02.2005
- To achieve sales acquisition targets through direct team.
- To achieve monthly Net Active Dels Targets by retention.
- Handling the entire segments i.e. PCO, Corporate, Residential, and SMEs & Internet.
- Suggesting & implementing Revenue enhancement activities to achieve revenue targets.
- Recruiting, Training & Managing the Direct Team.
- Formulation of various schemes & incentives for the Direct Team.
Executive (Retail Sales)
Mirc Electronics Ltd. (ONIDA)
Chhattisgarh
08.2001 - 02.2004
- Achievement of Sales & Collection target as per the plan.
- Managing, Developing the existing Dealers as well as appointments of new dealers in the region to achieve the sales target with complete accountability & profits.
- Developing appropriate system of Market Intelligence & keeping the records of competitor schemes, pricing & sales promotional activities.
- Executing the various schemes, promotional activities & motivational incentives for the Demonstrators.
- Product wise model wise Indenting, vis-à-vis the sales plan of the month.
Education
M.B.A - Marketing
C.R. Institute of Management
Bhopal01.2001
B.Com -
Hamidia Arts & Commerce College
Bhopal01.1999
Higher Secondary -
St. Xavier School
Bhopal01.1996
Skills
- Strategy Planning
- Profit Centre Operations
- Distribution Management
- Retail Marketing
- Brand Management
- Team Management
- Operations
- Key Account Management
- Market Intelligence
Accomplishments
- 5 Branches of my Region featured in Top 10 across Operations Parameters for Q-4 2024, Q-2 2024 & in Q-1 2023
- No.1 Branch pan India in Branch Operation Parameters for the July 21 in Aakash
- Golden Applause award for best Distribution Hygiene by Reg. Business Head in June 2015
- 100% Sales Achievement BM award for March/April/May/June 2013.
- Best BM Award (Even Product Focus category) for H-1 2012.
- Videocon MD Award for March-April 2011 performance.
- Videocon MD Award for Sep-Oct 2010 performance by Mr. K.R. Kim. All India ranked 2nd.
- Outstanding performance award in LCD sale for Q-4 2010.
- COO Award for the Best performing Channel Manager in Q-1 & Q-2, across MP & CG Circle, by Mr. Jagrut Vyas, COO, Tata Teleservices Ltd.
- Functional Recognition award (TTSL) for 1st quarter 2005 performance in Raipur Region.
Projects
Market Research Summer Training, Data Infosys Limited, Jaipur, 2 months Increasing Brand Awareness in PSUs, SBI credit Card, 15 days
Personal Information
Date of Birth: 10/07/77
Timeline
Dy Regional Head
Aakash Educational Services Ltd
08.2018 - Current
Regional Manager
SYSKA Mobile Accessories & Personal Care Business
05.2016 - 10.2017
Branch Head
HCL Infosystem Ltd – Microsoft
12.2013 - 05.2016
Branch Manager
Videocon Industries Ltd.
05.2010 - 11.2013
Branch Manager
ICICI Lombard GIC Ltd.
07.2008 - 04.2010
Channel Manager (Retail Sales)
Tata Teleservices Ltd.
02.2005 - 07.2007
Executive- Sales
Bharti Infotel Ltd (AIRTEL)
03.2004 - 02.2005
Executive (Retail Sales)
Mirc Electronics Ltd. (ONIDA)
08.2001 - 02.2004
M.B.A - Marketing
C.R. Institute of Management
B.Com -
Hamidia Arts & Commerce College
Higher Secondary -
St. Xavier School