Hitesh Gogia
Faridabad
Summary
- Marketing leader with 15+ years in fintech and edtech, specializing in AI-driven automation and full-stack campaign development. Proven track record driving growth and digital transformation at senior leadership levels.
- Active member of the disciplinary committee, contributing to governance, compliance, and ethical standards.
Overview
20
20
years of professional experience
Work History
AVP – Marketing
SabPaisa (SRS Live Technologies Pvt. Ltd.)
04.2024 - Current
- Company Overview: India’s leading RBI-authorised fintech company offering the world's first unified payment platform integrating online and offline solutions with 1.4 million cash counters across India.
- Promoted to AVP – Marketing in April 2024 in recognition of outstanding leadership and digital innovation.
- Heading the Marketing team, including 2 marketing managers, with teams in design, SEO, performance marketing, branding, content and 2 agencies.
- Spearheaded company-wide support automation project integrating WhatsApp, CRM, and IVR platforms to enhance merchant and customer support efficiency.
- Led design, development, and rollout of full-stack AI-powered marketing automation projects using GPT, PowerShell, and Visual Studio Code, transforming campaign deployment and real-time analytics.
- Implemented AI-driven lead scoring, content optimization, WhatsApp API marketing, and anomaly detection to boost conversion and engagement rates.
- Directed multi-channel product marketing and PR campaigns for B2B SaaS verticals, increasing market penetration and pipeline velocity.
- Oversaw LLM SEO strategy, including AI-specific sitemaps and knowledge panel optimization.
- Cultivated high-performance, efficient marketing teams aligned with overall business goals.
Senior Manager – Marketing
SabPaisa (SRS Live Technologies Pvt. Ltd.)
09.2020 - 04.2024
- Led digital marketing and growth initiatives across PAN India channels, scaling lead generation, content, SEO, and PR.
- Grew organic lead pipeline significantly through modern automation and analytics tools.
- Managed diverse teams across content, social media, design, inside sales, and marketing operations.
- Executed multi-channel campaigns for new product launches, brand reputation, influencer engagement, and loyalty programs.
Senior Manager Marketing & Inside Sales
Megamind Consultants
03.2020 - 05.2020
- Company Overview: Overseas education consultancy providing career counseling, application guidance, and test preparation services.
- Managed a team of 8 inside sales executives and oversaw Google PPC and Facebook lead generation campaigns.
- Conducted on-page and off-page SEO, content marketing, and social media strategy.
- Managed online events like webinars and Facebook live sessions, and developed partnerships with overseas institutes.
Manager – Marketing
Manya – The Princeton Review
10.2015 - 01.2020
- Company Overview: National leader in study-abroad test preparation and admissions support with PAN India presence.
- Led social media, content, and regional coordination teams, managing national PPC campaigns and email marketing.
- Designed lead nurturing drip email campaigns and landing pages.
- Managed partnerships with GMAC, College Board, ACT for webinars and interactive sessions.
- Oversaw branding, campaign planning, and execution on a pan-India level.
Assistant Manager – Business Development
Focus IIPTM Academy
03.2013 - 09.2015
- Company Overview: Established competitive exam coaching institute specializing in IIT-JEE and pre-medical training.
- Managed a team of 8 telesales executives and 4 counselors.
- Drove business growth via SMS marketing, school tie-ups, seminars, mock tests, and demos.
- Increased walk-ins and sales volumes through comprehensive channel development.
Manager – Business Development and Centre Head
Bridge Music Academy
07.2009 - 02.2013
- Company Overview: Music education center preparing students for international music exams and professional careers in music.
- Managed overall center operations and sales growth.
- Handled student-parent relations, faculty management, support staff, and marketing activities.
- Organized music education programs preparing students for international music exams.
Center Executive – Operations & Sales
Career Launcher
11.2005 - 09.2006
- Company Overview: Leading education services provider specializing in entrance exams and admissions counseling.
- Managed inquiry handling, enrollment counseling, report preparation, and event management.
- Met sales targets and recognized for outstanding team contributions.
Education
MBA - Marketing & IT
MERI
01.2009
BBA - Computer Aided Management & Marketing IT
IP University
01.2005
12th - PCM
Kendriya Vidyalaya
01.2002
10th - undefined
Kendriya Vidyalaya
01.2000
Skills
- AI-Powered Marketing Automation
- Full-Stack Campaign Development (GPT, PowerShell, VS Code)
- Support Automation (WhatsApp, CRM, IVR Integration)
- Digital Strategy & B2B SaaS Marketing
- LLM SEO & Content Optimization
- Team Leadership & Mentoring
- Data-Driven Campaign Management
- Cross-Channel Marketing Execution
Noteworthy Accomplishments
- Recognized as an outstanding team player within the first six months of joining SabPaisa.
- Achieved a tenfold increase in lead generation, scaling from 5 to 50 leads per day within one month at SabPaisa.
- Elevated organic lead flow from 150 to 400 leads per month in three months at SabPaisa.
- Earned two promotions from Senior Executive to Manager within three years at MANYA-TPR.
- Drove a 10% increase in GRE and GMAT sales through a strategic series of webinars and online workshops within three months at MANYA-TPR.
- Consistently delivered outstanding online event attendance at MANYA-TPR, averaging 150 registrants per event across multiple products.
- Met and exceeded sales targets for eight consecutive months at Career Launcher, enrolling 350 students and generating INR 7,000,000 in revenue.
Timeline
AVP – Marketing
SabPaisa (SRS Live Technologies Pvt. Ltd.)
04.2024 - Current
Senior Manager – Marketing
SabPaisa (SRS Live Technologies Pvt. Ltd.)
09.2020 - 04.2024
Senior Manager Marketing & Inside Sales
Megamind Consultants
03.2020 - 05.2020
Manager – Marketing
Manya – The Princeton Review
10.2015 - 01.2020
Assistant Manager – Business Development
Focus IIPTM Academy
03.2013 - 09.2015
Manager – Business Development and Centre Head
Bridge Music Academy
07.2009 - 02.2013
Center Executive – Operations & Sales
Career Launcher
11.2005 - 09.2006
BBA - Computer Aided Management & Marketing IT
IP University
12th - PCM
Kendriya Vidyalaya
10th - undefined
Kendriya Vidyalaya
MBA - Marketing & IT
MERI
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