Hitesh Vaghela

Responsibilities:

• Plan, optimize, implement and manage paid search campaigns for a variety of clients
• Ensure PPC campaigns are up and optimized according to brief and best practice guidelines
• Develop near and long-time paid search strategies and campaigns for clients
• Manage medium to large-sized PPC budgets
• Work with the content team to ensure landing pages are effectively optimized for all PPC campaigns to ensure maximum ROI and conversion is possible
• Perform keyword research and manage all bid management for your clients
• Work with the PPC Manager to ensure all paid search activity falls in line with the larger search marketing and digital marketing strategy
• Keep up to date with the latest industry trends
• Analyze activity and performance of all paid search campaigns and report findings back to the PPC Manager and subsequent clients
• Help to define PPCs strategies for a host of clients

Budget Management:

• Managed budget from $44k to $150k
• Total $930k spending in a year

Industry Exposure:

Rock Music Apparels, Fashion & Beauty, Kitchen Cabinets, Print & Signage

Achievements:

• Achieved Star Performer of the Month Award 3 times in 2023

Responsibilities:

• Creating Audit Reports and Suggesting Conversion Rate Optimization Strategies
• Client Communication, Understand the client’s business and work towards achieving their Goals, Providing clarity of Campaign requirements, Identify & fix issues as per clients instructions.
• Drawing the strategies, execute the entire campaign process & conversion tracking setup
• Managing and keeping track of ROI
• Weekly/fortnightly and monthly reporting of accounts with data insights

Budget Management:

• Managed budget from as low as $1000 to $30000 max per month
• Total $90k+ Budget Spending in a year

Industry Exposure:

Pest Control, Bariatric Surgery, IT, Fashion & Lifestyle, Education, Therapy, Automobiles, Recruiting & Staffing, Financial & Accounting, Etc.

• Managed SEO On-page & Off-page activities
• Email marketing strategy formulation. Reaching out to affiliate marketers & close the deal
• Managed Social Media Organic Postings & created social calenders
• Chat with potential clients looking to buy themes & templates and convert them
• Research on SEMRush for trending Blog Post ideas & content
• Blog post & content writing
• Competitors Analysis for all the channels & Platforms