Heston Hybarger
Indianapolis
Overview
6
6
years of professional experience
Work History
Event Intern
Indiana Sports Corp
- Coordinated Merchandise Sales for the NCAA DIII Swimming and Diving Championships
- Managed multiple event operational assignments for 2018 Big Ten Women’s Basketball Tournament, 2018 NCAA DIII Men’s and Women’s Swimming and Diving Championships, 2018 ISC Corporate Challenge, and 2018 Indy Ultimate Urban Adventure Race.
Director of Athletic Marketing and Licensing
Butler University
01.2021 - Current
- Lead and strategize vision for all facilities and team branding
- Create and manage all athletic event game day production
- Manage a marketing budget of $200,000+
- Collaborate with communications department leadership in the development of branding through social media
- Develop initiatives to improve social reach (2023 increase of 45%)
- Lead a new team of interns each semester
- Manage 20 game day team members for men’s basketball events
- Direct the university’s licensing branding on all items
- In collaboration with our licensing partner, Affinity, Butler athletics posted the university’s highest grossing quarter since 2010
- Develop and execute all promotional game days for each sport
- Collaborate with ticketing department leadership in the creation of single game and season ticket marketing plans
- Execute athletics advertising placement on radio, TV, email, billboards, and digital marketing.
Promotions Director
Emmis Communications
01.2019 - 01.2021
- Planned and coordinated all events, including golf outings, live broadcasts, and special events
- Led brand meetings with the station staff to track active and identify potential sales and promotions
- Created and co-created new events and promotions
- Collaborated with the digital content manager in the development of the brand through social media
- Served as lead contact for promotional giveaways for all shows and events with the station
- Oversaw promotion assistants and team during all promotional events
- Worked with the program director and sales manager to implement non-traditional revenue and event opportunities for the station.
Events Graduate Assistant
Downtown Indy Inc.
01.2018 - 01.2019
- Collaborated with the events manager and director in the planning and coordination for all events
- Managed development of event volunteer program and strategy for volunteer recruitment
- Served as lead contact for vendor relationships; providing direction, guidance, documentation, and logistics for events throughout the city
- Led staff meetings for Downtown Indy, Inc
- Sponsored events.
Education
M.S. Sports Event Tourism Management -
IUPUI
05.2019
B.A. Social Studies Sec. Edu. -
Purdue University
05.2017
Volunteer Experience
- NIT Tournament, Lead Marketing/Game Promotions On Court Manager, 2021
- Butler Real Business Experience, Head Licensing Consultant, 2021-2024, 100
- NCAA Tournament, Lead Managing Volunteer, 2021
- Big Ten Basketball Tournament, Day of set up; Court Attendant, 2020
- Circle of Lights, Volunteer Coordinator Day Of, 2019
- NCAA DI Women’s Rowing Championships, Water Distributor and teardown volunteer, 2019
- NCAA DII Swimming and Diving National Championships, Day of set up, 2019
- Women’s Big Ten Basketball Tournament, Lead Volunteer; Day of set up; Court Attendant, 2019
Timeline
Director of Athletic Marketing and Licensing
Butler University
01.2021 - Current
Promotions Director
Emmis Communications
01.2019 - 01.2021
Events Graduate Assistant
Downtown Indy Inc.
01.2018 - 01.2019
Event Intern
Indiana Sports Corp
M.S. Sports Event Tourism Management -
IUPUI
B.A. Social Studies Sec. Edu. -
Purdue University