Honey Sharma
Noida
Summary
Dynamic marketing professional with over seven years of experience in the healthcare sector, specializing in Digital Branding, PR-driven content strategies, and Performance marketing. Proven track record in managing large-scale budgets (₹5M/month) to drive patient acquisition, while maintaining high brand equity. Expert at translating clinical excellence into patient-centric digital narratives that enhance reputation and organic reach.
Overview
15
15
years of professional experience
Work History
Deputy Manager - Marketing
Motherhood Women & Children Hospital
Noida
12.2024 - Current
- Brand & Digital Synergy: Lead the digital brand identity for the North Zone, ensuring consistent messaging across Birthing, IVF, and specialized clinical pages to build long-term patient trust.
- PR & Content Strategy: Conceptualize 'Trust-First' content strategies by highlighting medical expertise and patient success stories, effectively functioning as a digital PR bridge between doctors and patients.
- High-Impact Digital Campaigns: Manage an integrated ₹2.0M monthly budget for PPC and Meta Ads, focusing on high-value lead generation and brand awareness, with a focus on CPL and ROAS.
- Reputation Management (GMB): Direct organic "Near Me" visibility by optimizing GMB profiles, managing public perception by overseeing patient reviews, and implementing reputation recovery techniques.
- Stakeholder Communication: Develop actionable dashboards to report digital brand health and performance metrics to senior leadership for strategic decision-making.
Senior Associate - Digital Marketing
Neolytix India Private Limited
Noida
10.2020 - 11.2024
- Clinical SEO & Authority: Executed a deep dive on-page and technical SEO audits for healthcare domains, improving organic authority and 'Medical Credibility' through strategic keyword targeting.
- Strategic SEM: Designed and managed multi-channel search campaigns using advanced audience segmentation to drive revenue while maintaining efficient spending.
- Performance Analytics: Established performance benchmarks for healthcare clients, delivering transparency through detailed KPI reporting, and competitive landscape analysis.
Marketing Executive
Total Oil India Private Limited
Bengaluru
05.2017 - 06.2020
- Brand Awareness & Loyalty: Spearheaded loyalty programs and targeted email marketing initiatives that resulted in an 18% sales increment by fostering brand familiarity.
- Integrated Marketing ROI: Achieved a 42% ROI improvement by blending offline, in-store promotions with online referral and location-based marketing strategies.
- Brand Management: Ensured top-tier status in external brand audits through rigorous adherence to brand positioning and corporate identity standards.
Junior Engineer
Anglo Eastern Ship Management
Mumbai
05.2014 - 02.2015
- Managed complex technical schedules and project commissioning, ensuring operational excellence and safety compliance—skills transitioned into data-driven marketing management.
Project Engineer
Suvidha Engineers India Private Limited
Noida
06.2011 - 11.2012
- Project Lifecycle Management: Managed end-to-end project lifecycles—from design to commissioning—ensuring 100% adherence to client specifications and quality standards.
- Operational Excellence & Risk Mitigation: Achieved a "Zero-Accident" safety record by implementing rigorous team training and real-time monitoring protocols.
- Market Intelligence & Innovation: Systematically integrated emerging industry technologies and statutory updates to maintain a competitive and compliant service edge.
Education
MBA - Marketing
University of Petroleum & Energy Studies
Dehradun, Uttara Khand04-2017
Bachelor of Mechanical Engineering - Mechanical Engineering
Uttar Pradesh Technical University
Meerut, Uttar Pradesh05-2011
Skills
- Digital branding: brand positioning, reputation management (Google My Business), identity consistency
- Public relations and organic growth: clinical storytelling, PR-driven content marketing, community engagement
- Performance marketing: high-ROI Google/Meta ads, lead quality optimization, ROAS management
- Analytics and strategy: patient journey mapping, CRM data analysis, competitive intelligence
Key Achievements
- Organic Growth: Delivered a 25% increase in organic traffic within 6 months via SEMRush-driven keyword strategies.
- Efficiency: Reduced CPC by 20% through rigorous opportunity analysis and competitive bid management.
- Campaign Optimization: Boosted page rankings by 30% and CTR by 15% through comprehensive on-page SEO overhauls.
Timeline
Deputy Manager - Marketing
Motherhood Women & Children Hospital
12.2024 - Current
Senior Associate - Digital Marketing
Neolytix India Private Limited
10.2020 - 11.2024
Marketing Executive
Total Oil India Private Limited
05.2017 - 06.2020
Junior Engineer
Anglo Eastern Ship Management
05.2014 - 02.2015
Project Engineer
Suvidha Engineers India Private Limited
06.2011 - 11.2012
MBA - Marketing
University of Petroleum & Energy Studies
Bachelor of Mechanical Engineering - Mechanical Engineering
Uttar Pradesh Technical University