Hrishikesh Kambli
Marketing
Summary
Proactive manager with demonstrated leadership abilities, strategic planning expertise and problem-solving acumen. Assists senior managers with accomplishing demanding targets by encouraging staff and coordinating resources. Methodical and well-organized in optimizing coverage to meet operational demands.
Overview
7
7
years of professional experience
7
7
Certifications
Work History
Deputy Manager - Social Media Manager
Lighthouse Learning Group
MUMBAI
08.2022 - Current
- Monitor and manage company social accounts, ensuring constructive interaction with users, providing timely responses, and actively engaging with the audience
- Managing and execute company's brand awareness ads
- Demonstrate expertise in social channel best practices, utilizing social publishing tools and listening platforms across Instagram, YouTube, and Facebook
- Contribute to the annual marketing strategy, developing social media marketing plans and programs for the Pre-K vertical brands - EK | KK
- Develop and execute best-in-class social content and campaigns, resulting in increased brand share of voice
- Establish and manage relationships with influencers and internal stakeholders for collaborative projects and campaigns
- Coordinate and oversee video shoots for both internal and external influencers, ensuring high-quality and engaging content
- Regularly check social mentions and sentiments, adapting strategies based on feedback
- Orchestrate content strategies targeting new parents, driving business objectives related to admissions for their children
- Conduct community management on digital platforms, fostering engagement and maintaining a positive brand image
- Collaborate cross-functionally with sales, creative, and IT departments to ensure seamless execution of social media initiatives
- Manage agencies, ensuring alignment with brand goals, and collaborate with in-house creative ops to generate compelling content across channels
- Develop and present regular reports on social media performance, campaign effectiveness, and audience engagement.
- Introduced new methods, practices, and systems to reduce turnaround time.
- Evaluated suppliers to maintain cost controls and improve operations.
Deputy Manager - Social Media
TradeSmart - VNS FINANCE
Work From Home
11.2021 - 05.2022
- Building a social media presence by maintaining a solid online presence.
- Managing company's social media advertising campaigns
- Formulating high-quality written and visual content for each social media campaign
- Drove organic lead generation through Live sessions, Emailers, and other channels, contributing to business growth
- Strategized and executed Influencer-Performance campaigns to drive lead generation and improve overall campaign performance
- Collaborated with agencies to optimize campaign results and enhance overall performance metrics
- Elevated brand awareness by engaging with relevant influencers and fostering valuable partnerships
- Managed the brand's online communities, ensuring respectful and appropriate engagement with the audience
- Implemented Online Reputation Management (ORM) strategies across all social media channels to maintain a positive brand image
- Analyzed data to evaluate the success of social media campaigns and their alignment with predefined objectives
- Provided company-wide content creation best practices through coaching and guidance to employees
- Produced regular Management-Operational-Monitoring (MOM) reports on key performance indicators (KPIs) and tracked the progress of social media initiatives
- Analyzed and reported Google Analytics performance data, translating findings into practical improvement actions.
Social Media Executive
Ryan International Group of Institutes
MUMBAI
12.2018 - 10.2021
- Fixed content calendar, developing & executing campaigns for brand awareness, resulting in Facebook Organic Engagement Rate of 7%-9% per month
- Managed and trained 90+ schools to independently handle their FB pages
- Directed YouTube content ideation, branding, SEO, and video hygiene, leading to a 660% growth in YouTube Search, 270% growth in Suggested Video, and a 360% increase in overall Views and Subscribers.
- Influencer marketing and Live Session with well know Mental Health Experts like Dr. Avinash Desousa & Dr. Samir Parikh, and Celebrity Health Experts like Pooja Makhija and Neha Ranglani with 0 spends, resulting in Subscriber Growth & increase in Watch Time as well as top Google Search Ranking
- Revamped Instagram to boost brand awareness among the 13-25 age group, achieving a remarkable 273% Organic Increase in followers (4K to 16.5K) with zero spending.
- Managed Online Reputation Management (ORM) across Twitter, Facebook, and Instagram with a quick response time of 15 - 30 minutes.
- Wrote, edited, and optimized blog content for Google's #1 page ranking and monitored blog traffic patterns to align content with audience preferences.
Social Media Executive
Toppr Technologies
MUMBAI
11.2017 - 11.2018
- Achieved remarkable growth in YouTube search (760%) and Suggested Video (180%) through strategic branding, SEO, new content, and hygiene practices.
- Conducted influencer marketing and live sessions with subject matter experts like DC Pandey and entrance exam toppers (IITJEE/NEET), resulting in a substantial 540% increase in subscribers and a 170% boost in Watch Time.
- Successfully launched free online coaching classes with live streaming, utilizing in-house SMEs.
- Implemented a fixed content calendar, executed campaigns, and managed multiple Facebook ads to drive brand awareness, community growth, and engagement. Achieved a 63% increase in page likes (780K to 1,225K) and raised engagement rate from 2% to 7%. Total spends: 12 lakhs for page promotion, 0 for content.
- Revamped Instagram to target the 13-17 age group, resulting in a 69% increase in followers (8K to 14.5K). Total spends: 1 lakh for content promotion.
- Efficiently managed Online Reputation Management (ORM) across Twitter, Facebook, and Instagram platforms, maintaining a response time of 15 minutes and a turnaround time of 2 to 3 hours (case to case).
Social Media Executive & Content Head
EFG Store
MUMBAI
05.2017 - 10.2017
- Developed an in-depth social media strategy while managing accounts.
- Single-handedly created and edited all social media posts using Photoshop.
- Organically grew Instagram community by 130% and Twitter's by 75% through strategic campaigns.
- Crafted website traffic-focused Facebook ads, resulting in increased sales.
- Successfully conducted Social Media contests during festivals and special days.
Digital Marketing Intern
Adigos
Navi Mumbai
12.2016 - 03.2017
- Led SEO/SEM campaigns for HealthCare & Education brands
- Developed and executed social media plans for clients
- Wrote website content for Healthcare site
- Monitored and optimized site performance with Google Analytics
- Designed and presented social media campaign ideas.
Education
Bachelor of Engineering - Electronics
University of Mumbai
Mumbai 05.2010 - 2016.05
Skills
Social Media Strategyundefined
Certification
Google Analytics - Beginners
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