HRITURAJ MAITRA
Vice President Growth - APAC & SEA
Noida,UP
Summary
Dynamic and results-driven business leader with over 18 years of diverse experience across high-growth digital advertising, programmatic marketing, and performance-led growth strategy in APAC and global markets. Proven track record of scaling revenues from ground zero to multimillion-dollar run rates, architecting go-to-market strategies, and building cross-functional teams that consistently deliver against aggressive growth targets. Adept at leading P&L, launching cutting-edge AdTech platforms, and forging high-impact partnerships across OEMs, DSPs, agencies, and direct brands. Recognized industry speaker with deep market insight into mobile performance marketing, programmatic ecosystems, and verticals spanning e-commerce, fintech, real money gaming, travel, and Edtech. Brings a blend of entrepreneurial agility, corporate leadership, with a relentless focus on driving topline, profitability, and strategic innovation.
Overview
21
21
years of professional experience
13
13
years of post-secondary education
Work History
Vice President – Growth, APAC & SEA
Click2Commission.com
Noida
06.2024 - Current
- Company Overview: Programmatic DSP Platform | Mobile Performance Marketing
- Architected and executed the Go-To-Market (GTM) strategy for Click2Commission’s proprietary Programmatic DSP platform, securing competitive positioning across APAC & SEA in the mobile performance marketing space.
- Built and led high-performing regional teams across Sales, Client Success, and Publisher Management, accelerating market penetration, expanding revenue pipelines, and driving profitability in a highly competitive landscape.
- Oversaw full-cycle product development of the DSP platform—including strategic feature design, integration of global supply sources, and deployment of AI-led optimization tools—ensuring a robust and scalable product roadmap.
- Established a premium ecosystem of supply partnerships by onboarding top-tier global DSPs, ad exchanges, publishers, and OEMs, significantly enhancing inventory quality and delivery efficiency.
- Successfully launched and scaled the platform to a $300K monthly revenue run-rate; tracking toward $7M+ in annual revenue for FY25–26 with strong gross margins and consistent growth.
- Served as a keynote speaker at prominent ad tech and digital marketing events, strengthening the company’s brand equity and building high-value industry relationships across APAC.
AGM - Sales
Xapads Media Pvt. Ltd
Bangalore
07.2021 - 05.2024
- Company Overview: Xerxes Programmatic Platform
- Delivered 10x revenue growth within 12 months by leading Xerxes, Xapads' proprietary programmatic performance platform.
- Closed and retained multi-year contracts with leading advertisers across verticals including Real Money Gaming, Fin-Tech, Travel, and E-commerce.
- Managed full-cycle campaign execution for award-winning digital performance campaigns, ensuring delivery, optimization, and client retention.
- Represented Xapads at key industry forums, fostering brand visibility and forging high-value relationships across the Ad-Tech ecosystem.
- Xerxes Programmatic Platform
Country Manager – India
Avow GmbH
Bangalore
09.2019 - 03.2021
- Company Overview: Mobile OEM Advertising & User Acquisition
- Lead all aspects of Avow's business operations in India.
- Responsible for Strategizing, planning, developing, implementing, and managing the overall growth strategy.
- Built an efficient sales cycle of lead qualification to retain key accounts.
- Be up-to-date with key Market insights to help pivot the product offering within the dynamic market conditions.
- Deepened and Expanded Avow’s Business into previously untapped categories of Real Money Apps, Video Entertainment, E-Com, Travel, Finance, and Ed-tech.
- Surpassed Internal Revenue goals and expanded the market to an 8-figure Top-line revenue-generating Market with a double-digit Net profitability.
- Mobile OEM Advertising & User Acquisition
Manager Business Development – India
Leadbolt
Bangalore
03.2017 - 06.2019
- Company Overview: Mobile Advertising Platform
- Responsible for Revenue generation from new and existing clients in the SEA and Indian market.
- Identifying and creating revenue opportunities by the KPIs set for the role.
- Represented Leadbolt at local and international industry events and forums. Represented Leadbolt in ASAPAC (Affiliate Summit Asia Pacific) 2018, Singapore.
- Ensure revenue retention, increase renewal rates, and advertising spends, and apply campaign optimization strategies.
- Closed Top Partners across India + SEA markets with more than $3M in revenue during the tenure.
- Awarded Employee of the Year for 2018 across Global Offices.
- Mobile Advertising Platform
Sales Head – Mobile App Performance
Kratos AdTech
Mumbai
07.2016 - 02.2017
- Responsible for Sales Nationally for the company.
- On boarded all the major Advertisers in respective categories in 8 months.
- Closed business of 6+figure deals with the above large Advertisers and Brands.
- Managed a team of Sales Managers.
Manager Global Sales
Vserv
Mumbai
08.2014 - 07.2016
- Company Overview: Mobile Marketing & Data Platform
- Responsible for Global Mobile Media Ad Sales and growing revenues for Vserv Ad Network.
- Managing direct advertisers, agencies, and affiliates from across the globe i.e., LATAM, SEA, Europe, and Israel.
- Leading team leads to achieve business deliverables.
- Have represented Vserv in the Israel Mobile Summit 2015 in Tel Aviv, Israel.
- Mobile Marketing & Data Platform
Senior Account Specialist – Marketing and Business Development
Direct/Media.net
Mumbai
02.2012 - 07.2014
- Company Overview: World's largest contextual advertising networks
- Managing a Team of 30 Multi-functional resource.
- Sales Team Deliverables: Ensure a constant addition of new customers to the business through the Business Development Team.
- Account Management Team’s Deliverables: Manage a Team of Account Managers whose responsibility is to keep farming incremental revenue from the existing client base and the new clients added by the Business Development Team.
- Conduct regular audits and analytics of the Team performance and motivate them to achieve business goals.
- Research Analyst Team Deliverables: Ensure the research Analyst is constantly delivering a high volume of work while maintaining the highest level of quality.
- Track and report analytics of the team performance regularly.
- Ensured the team was always highly motivated and enabled and empowered them to deliver on business goals.
- World's largest contextual advertising networks
Assistant Manager – Sales
IDO Technologies Ltd.
Mumbai
01.2011 - 02.2012
- Handel a Team of business development executives for new business acquisition for deal buying website.
- Consistently overachieved set targets of 30+ clients and merchant acquisition.
- Building and maintaining positive business relationships with existing and new clients for increased business.
- Training and coaching new Sales Executives.
Assistant Manager - Sales
Business India Publications Ltd.
Mumbai
05.2010 - 10.2010
- Handling overall sales and marketing activities for the group that contributes to revenue and sales.
- Handling new Business alliances, market research, identifying and developing new sales channels.
- Developing sales strategies, pricing strategy, and implementation.
- Gathering market intelligence, analyze industry trends to formulate policies, strategies and action plans to enhance business.
Management Trainee
Nilons Enterprises Pvt Ltd
Mumbai
03.2009 - 05.2010
- Worked in various markets across India - Pune, Ghaziabad, Delhi, Agra, Ahmedabad & Mumbai.
- Handel a Team of 40-50 frontline sales officers across the regions.
- Planned and established distribution networks.
- Planned and executed strategies in – Product, Pricing, promotions and manpower policies to increase sales for the region.
- Handling Business Development in Modern trade Format (Big Bazaar, KB Fair price, D’ Mart Etc.)
- Managing in store BTL activities.
- Have consistently increased sales over previous year quarters while working in the above markets.
Summer Internship
Vodafone Essar
Mumbai
06.2008 - 07.2008
- Completed a summer internship with quantitative and qualitative research for the retention and relations department on ways to improve retention of customers by conducting audits across 34 Vodafone stores in Mumbai.
Customer Service Assistant
Jet Airways Pvt. Ltd
Mumbai
05.2006 - 06.2007
- Executing standard operating procedures of the airline to ensure on time departures and arrivals of about daily 300 flights at Mumbai Airport.
Customer Service Officer
Reliance Infocom
Mumbai
05.2004 - 04.2006
- Responsible to achieve client acquisition targets for a US based commercial bank for banking products.
Education
MBA - Marketing
BIMM
Pune 01.2007 - 01.2009
BMS -
Siddarth College of Commerce& Economics
Mumbai 01.2001 - 01.2004
HSC -
St Mary’s Junior College
Mumbai 01.1999 - 01.2001
SSC -
Indian Airlines Ideal School
Mumbai 06.1993 - 01.1999
Skills
Team leadership
Strategic planning
Coaching and mentoring
Negotiation and persuasion
Critical thinking
Business development
Presentations
Recruiting and hiring
Policy and procedure development
Data analysis
Complex Problem-solving
Budget oversight
Reading, Travelling, Yoga & Swimming
Avid Reader, Daily Yoga, Weekly Swimming, Enjoy travelling
Timeline
Vice President – Growth, APAC & SEA
Click2Commission.com
06.2024 - Current
AGM - Sales
Xapads Media Pvt. Ltd
07.2021 - 05.2024
Country Manager – India
Avow GmbH
09.2019 - 03.2021
Manager Business Development – India
Leadbolt
03.2017 - 06.2019
Sales Head – Mobile App Performance
Kratos AdTech
07.2016 - 02.2017
Manager Global Sales
Vserv
08.2014 - 07.2016
Senior Account Specialist – Marketing and Business Development
Direct/Media.net
02.2012 - 07.2014
Assistant Manager – Sales
IDO Technologies Ltd.
01.2011 - 02.2012
Assistant Manager - Sales
Business India Publications Ltd.
05.2010 - 10.2010
Management Trainee
Nilons Enterprises Pvt Ltd
03.2009 - 05.2010
Summer Internship
Vodafone Essar
06.2008 - 07.2008
MBA - Marketing
BIMM
01.2007 - 01.2009
Customer Service Assistant
Jet Airways Pvt. Ltd
05.2006 - 06.2007
Customer Service Officer
Reliance Infocom
05.2004 - 04.2006
BMS -
Siddarth College of Commerce& Economics
01.2001 - 01.2004
HSC -
St Mary’s Junior College
01.1999 - 01.2001
SSC -
Indian Airlines Ideal School
06.1993 - 01.1999
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