Hruday M

Motivated web developer with hands-on experience in building responsive email campaigns and automation workflows using Klaviyo, Salesforce Marketing Cloud, and Marigold Sailthru. Seeking to contribute to impactful marketing projects while continuing to grow technically in a collaborative environment.

• Salesforce AI Associate – Salesforce (2025)
• MERN Stack Development – JSpiders, Mysore (2024)
• JavaScript Algorithms & Data Structures – freeCodeCamp
• Responsive Web Design – freeCodeCamp

• Designed and coded responsive email templates using HTML, CSS, and platform editors in Klaviyo, Sailthru, and SFMC.
• Implemented lifecycle email flows and triggered automations for customer journey stages across platforms.
• Built personalized campaigns using Sailthru Smarty, Klaviyo Liquid, and AMPscript in SFMC.
• Integrated Sailthru and Klaviyo with Shopify to automate customer engagement based on behavior and purchase history.
• Created dynamic segmentation strategies, managed list hygiene, and executed A/B testing for performance optimization.
• Participated in internal training and live use cases covering campaign planning, automation setup, and analytics reporting.
• QA’d and tested email campaigns for compatibility across Gmail, Outlook, Apple Mail, and mobile clients.

• SFMC – Dynamic Email Campaigns for a Global Fashion Brand

Built region-specific, responsive templates and automated journeys using AMPscript and SSJS in Salesforce Marketing Cloud. 

Tools: Salesforce Marketing Cloud, AMPscript, SSIS, Email Studio, Litmus. 

• Klaviyo – eCommerce Automation & Segmentation (Shopify Integration)

Automated email workflows for customer retention using Shopify data in Klaviyo. Implemented segmentation, testing, and performance tracking. 

Tools: Klaviyo, Shopify, Liquid, Flow Builder, Analytics.

• Sailthru – Personalized Campaigns for Retail and Publishing Clients

Worked on dynamic, data-driven campaigns using Sailthru’s template editor and Smarty logic. Automated sends based on behavior triggers and preferences. 

Tools: Sailthru, Smarty, Lifecycle Optimizer, Audience Builder

• Email Design System – Multi-brand Compatibility

Developed and maintained a responsive, accessible email design system used across multiple clients and platforms. 

Tools: HTML, CSS, Klaviyo, Sailthru, SFMC, Litmus 

• Internal Campaign Execution – Use Case Projects

Completed hands-on internal projects from planning to deployment. Used segmentation, templating, flow automation, and campaign metrics to simulate real-world outcomes. 

Skills applied: personalization, QA, cross-platform setup, attribution analysis, omnichannel workflows

Kannada, English, Hindi

Listening to music, Watching movies, Exploring web technologies and creative design patterns