HIMANSHU SANDHU
Creative Strategist
Mumbai
Summary
Passionate about the art of storytelling and its power to connect, inspire, and drive change. With over 10 years of experience as a creative strategist, I specialize in crafting compelling campaigns that captivate audiences and fuel brand growth. I thrive on using creativity to solve complex marketing challenges, developing tailored brand strategies across industries like FMCG, OTT, fashion, e-commerce, and more."
Overview
10
10
years of professional experience
2012
2012
years of post-secondary education
Work History
Sr. Brand Solutions Manager ( Mumbai and ROW)
BIG FM
01.2023 - 06.2024
- Successfully led award-winning campaigns, developing 360-degree market strategies and execution plans that generated ₹8+ crores in revenue from top FMCG, BFSI, and Pharma clients.
- Delivered successful IPs, securing 7+ radio-dark clients.
- Mentored and trained a team of Brand Solutions Managers, driving revenue growth through strategic project leadership.
- Strengthened client relationships through creative strategy, resulting in long-term partnerships and increased revenue.
Promo Producer (US Market)
Pocket FM
12.2021 - 01.2023
- Studied audience insights and market trends to evaluate and select relevant show concepts for US market.
- Supervised the entire promo production process, from scripting and voicing to editing, ensuring creative alignment with goals.
- Managed 50+ international shows and developed 10+ new show ideas that drove platform growth.
Brand Solutions Manager
BIG FM
05.2019 - 12.2021
- Led the development and execution of Moment Marketing campaigns and podcast concepts in collaboration with Spotify, enhancing brand engagement.
- Conceptualized and launched innovative IPs for both BIG FM and clients, driving brand visibility.
- Managed campaigns for 100+ national brands across FMCG, BFSI, entertainment, and other sectors, delivering tailored solutions that met diverse marketing objectives.
Co-Founder & Creative Head
Blac Brand Solutions
01.2017 - 12.2019
- Spearheaded the development of 360-degree marketing campaigns, creating brand identities from the ground up, including logo design, brand manifesto, and purpose.
- Collaborated with 10+ emerging brands to establish and elevate their market presence through strategic creative direction and tailored branding solutions.
Producer and Conceptualizer/Copywriter
What's Your Problem
08.2015 - 01.2017
- Conceptualized and executed digital campaigns for brands such as ITC, Bharat Matrimony, Kotak Securities, Franklin Templeton, Pico Sauces, etc.
- Scripted digital ad films, developed pre-production plans for digital ad film shoots, and supervised the on-shoot & post-production process.
Conceptualizer
Candid Marketing
04.2014 - 08.2015
- Conceptualized and executed impactful BTL campaigns for leading brands such as Levi's, Nokia, Pepsi, Kingfisher, and Harley-Davidson.
- Oversaw video content production for an internal IP and led behind-the-scenes BTL shoots, including major campaigns for Pepsi.
Education
BACHELOR OF MASS MEDIA - ADVERTISING
Mumbai University
ICSE - undefined
Ryan International School
Skills
- Brand Development
- Client Servicing
- Content Strategy
- Creative Thinking
- Collaborative Leadership
Awards
- Gold Cannes Lions 2016
- Silver Cannes Lions 2016
- Digital Media Award 2016
- Spikes Asia 2016
- Golden Mikes 2015,2019,2020,2021,2023,2024
- AECEF 20234,2024
Timeline
Sr. Brand Solutions Manager ( Mumbai and ROW)
BIG FM
01.2023 - 06.2024
Promo Producer (US Market)
Pocket FM
12.2021 - 01.2023
Brand Solutions Manager
BIG FM
05.2019 - 12.2021
Co-Founder & Creative Head
Blac Brand Solutions
01.2017 - 12.2019
Producer and Conceptualizer/Copywriter
What's Your Problem
08.2015 - 01.2017
Conceptualizer
Candid Marketing
04.2014 - 08.2015
ICSE - undefined
Ryan International School
BACHELOR OF MASS MEDIA - ADVERTISING
Mumbai University
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