The Human AI Marketing Legend Srinidhi Ranganathan

• Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
• Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
• Cultivated strong relationships with industry influencers and media outlets, securing positive coverage, and maximizing brand exposure.
• Conducted market research to inform product development and positioning strategies.
• Mentored junior staff members in best practices for modern marketing techniques, fostering a culture of continuous learning within the organization.
• Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.
• Launched innovative experiential marketing campaigns that drove customer engagement and generated buzz around new products or services.

• Analyzed competitor pages of Bookspotz to locate backlink and keyword opportunities.
• Provided weekly updates on digital marketing campaigns to Bookspotz clients, discussing strategic initiatives, and methods for improvement.
• Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
• Discussed SEO needs and optimized strategies for short- and long-term campaigns.
• Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
• Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
• Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
• Created Pay-Per-Click campaigns to drive targeted traffic to company website.
• Optimized e-commerce campaigns through A/B testing to increase online sales.
• Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives, and methods for improvement.
• Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.

• Gained strong leadership skills by managing projects from start to finish.
• Paid attention to detail while completing marketing assignments.
• Demonstrated creativity and resourcefulness through the development of innovative solutions.
• Acted as a team leader in group projects, delegating tasks and providing feedback.
• Skilled at working independently and collaboratively in a team environment.
• Developed strong organizational and communication skills through coursework and volunteer activities.
• Learned and adapted quickly to new technology and software applications.
• Developed and maintained courteous and effective working relationships.
• Excellent communication skills, both verbal and written.
• Strengthened communication skills through regular interactions with others.
• Developed and implemented successful onboarding program.
• Facilitated virtual, in-person and blended learning sessions in the field of digital marketing and Artificial Intelligence Powered Digital Marketing
• Provided coaching and mentoring to employees.

• Successfully trained over 900+ students in Digital Marketing powered by Artificial Intelligence (AI) Technology in the classroom and half a million students on Udemy course platform
• Created and Developed online innovative courses related to Artificial Intelligence (AI) application in digital marketing - the Future 1.0, 2.0 and 3.0 FirstLookAi training programme and Digishock - India's first machine learning training course taught without code.
• Conducted target market research to scope out industry competition and identify advantageous trends during the set-up process
• Drove implementation of new-age marketing strategies to propel the business forward skyrocketing online course sales on Udemy.
• Developed innovative sales and marketing strategies using the power of Artificial Intelligence Virtual Robots to drive sales and conversions of live-training classes for FirstLookAi
• Interviewed, supervised and motivated staff members to achieve optimal productivity.
• Fostered new business through participation in game shows and initiating communications with prospective clients via phone and email.
• Met with international clients to discuss Artificial Intelligence application and automation processes to take any marketing campaign to the next level of growth.
• Created a virtual writing Robot called "Aera" that can automate mass content production
• Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
• Created printed marketing materials designed to drive campaigns.
• Mentored local personnel on best practices and protocols to maximize productivity.
• Continually maintained and improved company's reputation and positive image in markets served.

• Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
• Managed branding campaigns and event marketing initiatives in print, video, web and social media.
• Identified low-cost opportunities to increase visibility and drive traffic.
• Increased consumer retention by reactivating dormant consumers through retention campaigns.
• Increased market awareness and penetration through development of creative collateral.
• Coordinated teams of design and implementation professionals to manage all project objectives.
• Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
• Produced media kits to showcase key marketing analytics and demographics for sales presentations
• Negotiated advertising and commercial sponsorship contracts to save company money.
• Leveraged YouTube and other viral marketing tools and channels to generate buzz.
• Stayed current on changes in federal and state laws and communicated changes to team members to mitigate risks.
• Redesigned user experience, site functionality and online merchandising to increase sales.
• Created official company page on various social media platforms to facilitate interaction with customers.
• Utilized detailed market research, specific population demographics and lifestyle data to identify product target markets.
• Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies.
• Oversaw and guided brand marketing programs to optimize user product experience.
• Conducted and evaluated market research to adjust marketing strategy to meet changing market and competitive conditions.
• Developed strategies to incorporate PR and media to further enhance brand and build market share.
• Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.

• Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
• Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
• Implemented weekly promotional and editorial strategies to improve customer engagement across channels.
• Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
• Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
• Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness.
• Leveraged MailChimp and AWeber to implement email campaigns and monitor performance.
• Created and distributed monthly SEO reports to notify clients of site traffic, goals and KPIs.
• Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
• Created email blast campaigns to target key customers.
• Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
• Oversaw marketing expenditures and coordinated department workflow to meet deadlines under budget.
• Directed marketing projects through conceptual planning, schedule management and final implementation.

• Trained over 500+ students split across 5+ batches on complete Digital Marketing Modules in classroom and online modes.
• Prepared a variety of written practical training guides to ensure the successful delivery of the training.
• Gathered information to research further on new-age digital marketing concepts powered by Artificial Intelligence (AI).
• Followed all policies of EduPristine regulations, and schedules.
• Provided professional services and support in a dynamic work environment.
• Self-motivated, with a strong sense of personal responsibility.

• Involved in conducting competitor research for Nanoheal that helped to distinguish the brand from the crowd.
• Responsible for interviewing candidates for Digital Marketing that involved Lead-Generation, Social Media Marketing etc.
• Created engaging stunning videos, screencasts and animations for the company and relaunched the Facebook page of Nanoheal.
• Worked on an open-source email campaign tool that helped to run, track emails and provide reports on clicks, conversions etc.
• Prepared a digital marketing plan called the "The New-Age Funnel" that could help to take the company's marketing initiatives to the next level and demonstrated the same to the senior management.
• Worked on keyword research PPC and revealed the tactics that could make Nanoheal rank higher on search engines in a short period of time.
• Worked on WordPress CMS to input and change content, images for the website.
• Conducted an idea session and shared around 200+ ideas that have the ability to take the company to great heights leveraging marketing and social media.
• Managed online and mobile acquisition programs with focus on CPA, CPI and CPC.
• Oversaw account activity on search platforms using Google AdWords and Bing ads.
• Used Microsoft Word and other software tools to create documents and other communications.
• Proved successful working within tight deadlines and fast-paced atmosphere.
• Participated in team-building activities to enhance working relationships.

• Researched, conceptualized and crafted unique content for in-house websites (EPracto and EYardstick educational software).
• Worked with various departments to generate collateral for promotions, direct marketing (email, newsletter, advertisements as well as website content updates).
• Prepared engaging strategic digital marketing plan to market the software with competitor analysis and research.
• Was responsible for maintaining the company's social media channels.
• Was responsible for conducting SEO for the websites and YouTube Videos.
• Was involved in performing keyword analysis and research to rank higher on Google, Bing and other search engines.
• Collected leads and email addresses of the target audience by using special growth hacking techniques to be imported into email software and HubSpot Inbound Marketing Software.
• Was involved in conducting email marketing campaigns in MailChimp sent to specific lists.
• Reviewed new technologies and suggestions to implement the same through various initiatives in the marketing domain.
• Led and coordinated with the Graphic Design Team to get graphic and website work done.
• Inspired team players to perform and produce their best.
• Shared creative ideas in marketing to take the company software to new heights of success.
• Bagged an award for "Best Contributor for the Month of September 2015").

• Responsible for Brand Engagement initiatives for an Enterprise apps company smartphone app.
• Involved in creating, managing, and editing content for a multi-national company (e-mail newsletters, articles, eDMs and blogs and case studies).
• Created new marketing strategies for nfaktor to meet the needs, drive growth and improve the bottom line.
• Developed a Facebook page with over 4000 followers by using viral marketing techniques, social media promotions and through the creation of animated comics and videos using tools.
• Communicated company promotions, products and services to clients to increase brand awareness and overall revenue.
• Wrote and distributed press releases and social media content for clients and company.
• Built strong relationships with media outlets and communications professionals to expand personal network.
• Forged strong media relationships to further public relations goals.
• Prepared social media posts and videos with eye for viral content strategies.

Skills leveraged:

• Brand Development, Brand Strategy, Brand Positioning, Market Analysis, Extracting emerging Market trends, Creating a Competitive Brandscape, Concept/Product Development, Analytics, Content Strategy Roadmap, Planning a Successful Social media strategy, Pitching in thought leadership for boosting brand presence on social media, SEO strategy for clients, Crafting content for brochures, eDMs, blogs, case studies, Social media etc. Innovating ideas for products/services, Boost outreach through conducting viral marketing contests for clients..

• Developed various engaging and effective corporate storyboards for diverse types of learners.
• Involved in preparing course outlines, training decks, design documents, storyboarding, and post-production reviews with the Project Manager and Subject-Matter Experts.
• Created a roadmap for Learnovation with focus on innovation and growth.
• Created curricula, research topics and conceptualized course format, subject matter and presentation.
• Planned and monitored implementation of technology-based learning programs.
• Provided job analysis in line with instructional design principles for successful mentoring.
• Developed workforce training programs to improve organizational efficiency.
• Targeted diverse learning modalities in development of new course content and training programs.
• Delivered private instruction to adult learners in variety of fields on leadership development, professional writing, business communication and delivery of proposals and presentations.
• Delivered top-quality training documentation, manuals and tools addressing needs of specific specialist groups.
• Effectively implemented best training practices and adult learning principles in planning and creation of instructional materials.
• Worked closely with instructors to prepare online materials, content and tools to facilitate training globally.
• Reached out to vendors to evaluate available curriculums and associated materials.
• Negotiated contracts and delivery plans with vendors.
• Designed, implemented and managed successful training programs to meet department and school needs.