Hunter Laurincik
Whiting
Summary
Detail-oriented marketing professional with experience executing digital marketing, content creation, and analytics-driven campaigns across multiple properties and brands. Proven ability to manage digital presence, coordinate creative assets, support cross-functional teams, and deliver brand-consistent marketing that drives engagement, reputation, and conversion. Strong hands-on background in design, social media, analytics, and operational coordination.
Overview
5
5
years of professional experience
Work History
Marketing Associate
WJOB / Heartland Sports Network
Hammond, IN, USA
06.2025 - Current
- Manage digital presence and marketing execution across multiple brands and platforms, ensuring accuracy, consistency, and engagement.
- Create and maintain content for websites, email newsletters, and social media (Facebook, Instagram, LinkedIn), including scheduling and performance tracking.
- Design marketing collateral, digital graphics, and promotional materials using Adobe Creative Suite and Canva, maintaining brand standards.
- Coordinate photography, video, and creative assets for marketing use, organizing content libraries for ongoing campaigns.
- Compile and analyze campaign performance metrics to support decision-making and optimize future marketing initiatives.
- Collaborate with sales, operations, and leadership teams to support business goals and promotional execution.
- Assist with event promotion and on-site execution, including setup, branding materials, and media coverage.
Manager Trainee
Menards
Hammond, IN, USA
10.2024 - 06.2025
- Gained hands-on experience in operations, systems, inventory, and team coordination in a high-volume environment.
- Collaborated across departments to maintain accurate product information, availability, and guest experience.
- Developed strong organizational, communication, and problem-solving skills in a fast-paced setting.
Marketing Promotions Intern
Northwest Indiana Sports & Entertainment Company
Whiting, IN, USA
05.2024 - 08.2024
- Executed digital and community marketing campaigns to drive attendance, engagement, and brand visibility.
- Created social media content, promotional graphics, and email marketing materials aligned with brand messaging.
- Supported paid and organic social media efforts, tracking performance and audience engagement.
- Assisted in coordinating promotional events, including signage, branding assets, and on-site support.
- Worked directly with executive leadership to support marketing strategy and execution.
Team Member
Menards
Hammond, IN, USA
05.2021 - 04.2024
- Supported daily retail operations while balancing full academic course load.
- Assisted with merchandising accuracy, inventory flow, and guest interaction.
- Built foundational understanding of how in-store execution supports broader marketing and business objectives.
Education
B.A. - Media Advertising
Indiana University-Bloomington
Bloomington, IN05.2024
Skills
- Digital Marketing & Online Presence
- Content Creation (Social, Email, Web)
- Adobe Creative Suite & Canva
- SEO-Friendly Listings & Content
- Analytics & KPI Reporting
- Cross-Functional Collaboration
- Vendor & Asset Coordination
- Event & Promotional Support
Timeline
Marketing Associate
WJOB / Heartland Sports Network
06.2025 - Current
Manager Trainee
Menards
10.2024 - 06.2025
Marketing Promotions Intern
Northwest Indiana Sports & Entertainment Company
05.2024 - 08.2024
Team Member
Menards
05.2021 - 04.2024
B.A. - Media Advertising
Indiana University-Bloomington