Chandan Kumar
New Delhi
Summary
I am a highly ambitious and well-organized professional, known for my strong work ethic and adaptability. I am committed to delivering excellent results while remaining flexible in dynamic environments, always eager to take on new challenges and continuously improve my skills. Results-driven Marketing Manager known for high productivity and efficient completion of tasks. Specialize in strategic planning, digital marketing, and brand management. Excel in communication, leadership, and creativity to drive team success and achieve marketing objectives.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Performance Marketing Manager
DOORS STUDIO
05.2023 - Current
- Led end-to-end performance marketing initiatives across Google Ads, including Search, Display, YouTube, Google Shopping, Performance Max, Demand Gen, and Remarketing campaigns to drive scalable growth and measurable business impact.
- Planned, executed, and optimized paid social and messaging campaigns across Meta (Facebook & Instagram), LinkedIn Ads, Twitter (X), Snapchat Ads, TikTok Ads, and WhatsApp Marketing for awareness, lead generation, and revenue growth.
- Managed and scaled eCommerce marketplace advertising on Amazon and Flipkart, including PLA, Sponsored Brand, and Product Display campaigns with a strong focus on ROI and ACOS optimization.
- Continuously monitored live campaigns and implemented advanced optimization strategies to improve ROI, ROAS, CAC, and ACOS across platforms.
- Built structured campaign frameworks, developed conversion-focused ad copy, and partnered with design and development teams to test and optimize landing pages and full-funnel user journeys.
- Leveraged Google Analytics (GA4), conversion tracking, and audience insights to refine targeting, attribution models, and performance measurement.
- Owned media budgets and advanced bid strategies, ensuring efficient spend allocation and scalable growth across channels.
- Analyzed performance trends, audience behavior, and funnel metrics to make data-driven decisions and scale high-performing campaigns.
- Conducted competitive and keyword intelligence analysis to identify growth opportunities and improve market positioning.
- Designed and optimized remarketing and retargeting strategies, including cross-channel and WhatsApp-based follow-ups, to improve conversion rates and customer lifetime value.
- Produced in-depth performance reports and dashboards, tracked core KPIs, and translated insights into actionable recommendations for stakeholders and clients.
- Collaborated cross-functionally with sales, design, and development teams to align performance marketing strategies with business objectives.
- Led and mentored a team of 5–6 professionals, providing strategic direction across performance marketing campaigns and supporting SEO initiatives, reviewing performance, sharing best practices, and continuously upskilling the team.
PPC Specialist
ZEON LIFESCIENCES LTD
04.2022 - 04.2023
- Managing performance marketing for nutraceutical products through Google search ads, shopping ads, social media ads and affiliate ads.
- Increasing ROI, customer lifetime value and firm profitability aligned with business goals.
- Maximizing reaches, engagement and conversions with optimized campaigns.
- Measure, analyses, report and optimize campaigns using in-demand metrics and best practices.
- Managing day-to-day interaction with E-com market places.
- Building frameworks for the successful planning and execution of campaign strategies.
- Planning and running offer promotions on social media and ecommerce marketplaces.
- Analyzing new health products and suggesting to manufacturing Unit.
- Interacting with sales, branding, finance & graphic design team.
- Website: https://www.zeonlifesciences.com/
Sr. Digital Marketing Executive
IQMINDS TECHNOLOGY
06.2017 - 04.2022
- Planned, launched, and optimized multi-channel PPC campaigns across Google Ads, including Search, Display, Video (YouTube), and Remarketing campaigns.
- Managed and optimized paid social campaigns on Meta (Facebook & Instagram) and Twitter for awareness, lead generation, and sales objectives across multiple projects.
- Executed and optimized sponsored advertising campaigns on eCommerce marketplaces such as Amazon and Flipkart, including PLA, Brand Ads, and Product Display Ads.
- Continuously monitored and optimized live campaigns, providing strategic recommendations to improve performance, ROI, ROAS, and ACOS.
- Developed campaign structures, wrote high-performing ad copy, recommended and tested landing pages, and created execution roadmaps.
- Leveraged Google Analytics and conversion tracking to ensure campaigns targeted optimal demographics and user segments.
- Managed budgets and bid strategies to maximize performance and efficiency across platforms.
- Conducted in-depth trend analysis and made data-driven decisions to scale winning campaigns.
- Performed competitor analysis, monitored keyword strategies, and reported on market opportunities.
- Allocated and optimized remarketing budgets while analyzing audience performance and return on investment.
- Produced detailed performance reports, tracked key KPIs, and delivered actionable insights for internal teams and clients.
- Collaborated closely with sales, design, and development teams to align marketing strategies with business goals.
- Led and mentored a team of 4 SEO specialists, providing strategic direction, performance reviews, and ongoing knowledge sharing.
Sr. SEO Executive
CUALIDO SOFT
02.2014 - 06.2017
- Performing ongoing keyword research including discovery and expansion of keyword opportunities.
- Researching and implementing content recommendations for organic SEO success.
- Research and analyze competitor links.
- Track, report, and analyze website analytics.
- Working with the development team to ensure SEO best practices are properly implemented on newly developed code.
- Researching & Performing All Off Page & On Page Activities.
- Website: http://www.cualidosoft.com/
SEO Executive
ALLIN WEB SOLUTIONS
03.2013 - 02.2014
- Using on-page and off-page SEO techniques to produce high ranking for numerous keywords for different projects of US based clients.
- Keyword research & meta tag optimization.
- Content research & optimization.
- Developing & managing Link Building.
- Worked on panda and penguin recovery plan.
- Monitoring search engine rankings and generating weekly reports.
- Involved in guest blog post.
- Using Social media optimization techniques ( Facebook, Twitter, Pinterest ).
- Website: https://www.allininfosystems.com/
Education
Bachelors - Computer Application
Monad University
Hapur, UP01.2013
Secondary Education -
RPS College Harnaut
Nalanda01.2010
Primary Education -
Senior Secondary School Harnaut
Nalanda, BiharSkills
- Campaign setup & Management
- Keyword Research & Grouping
- Budget planning
- Bid Management Goal wise
- Ad Copy Creation
- Quality score optimization
- Ad Extension Management
- Negative Keyword Research & Optimization
- Landing Page Ideation & Optimization
- LP Loading Time, navigation, popup, query form, CTA and chat optimization
- Search Ads
- Display ads
- Shopping ads
- Video ads
- Native ads
- Remarketing ads
- Conversion Code implementation at different level
- Competitor’s Ad Copy & LP Analysis
- A/B testing
- Google Merchant Center Account setup
- Product Feed Optimization
- Account setup on all leading platforms
- PLA Ad campaign setup
- Listing Optimization and sponsored ad campaign setup on Ecommerce market places like Amazon, Flipkart, Jiomart etc
- ACOS
- ROAS
- ROI based campaign management
- Directory Submission
- Social Bookmarking
- Article Submission
- Forum Posting
- Classified Advertising
- Video Submission
- Blog Creation & Posting
- PDF Submission
- Press Release Submission
- Image & Info graph Submission
- Guest Blogging
- HARO link building
- Competitor Analysis
- Content Optimization
- Meta Tag Optimization
- Keyword Research & grouping
- URL Optimization
- Image Optimization
- H1 & Alt Tag Optimization
- Link Optimization
- URL Mapping
- Google Analytics & Search console tracking
- Content Calendar Creation
- Social Page & community management & optimization
- Social Post
- Social Like and Follower creation
- Target Audience Creation
- Contest planning & ideation
Certification
• Google Ads Search, Display, Video & Shopping Certification
• Advanced Google Analytics Certification
• Hubspot Content Marketing Certification
• Hubspot Email Marketing Certification
• SEMRUSH SEO certification
• Amazon Sponsored Ads Certification
• Advanced Google Analytics Certification
• Hubspot Content Marketing Certification
• Hubspot Email Marketing Certification
• SEMRUSH SEO certification
• Amazon Sponsored Ads Certification
Personal Information
- Date of Birth: 08/27/93
- Gender: Male
- Nationality: Indian
- Marital Status: Married
Languages
English & Hindi
Technology
- Operating Systems: Windows and macOS
- Productivity: Microsoft Office (latest versions) – Advanced Excel & PowerPoint
- Paid Media & Marketing Platforms: Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, TikTok Ads, Snapchat Ads, Twitter (X) Ads
- Analytics & Tracking: Google Analytics (GA4), Google Tag Manager, Conversion Tracking
- Marketing & Paid Tools: Madgix, Zoho Bigin (CRM), SEMrush, Ahrefs, Hotjar
- Web & CMS: HTML, CSS, WordPress
- Project & Workflow Management: ERP systems, project trackers, task management tools
Academic Profile
Bachelors in Computer Application, Monad University, Hapur, UP, 2010-2013, RPS College Harnaut, Nalanda, Bihar Board, 2010, Senior Secondary School Harnaut, Nalanda
Disclaimer
I hereby declare that all the information is correct up to my knowledge.
Timeline
Performance Marketing Manager
DOORS STUDIO
05.2023 - Current
PPC Specialist
ZEON LIFESCIENCES LTD
04.2022 - 04.2023
Sr. Digital Marketing Executive
IQMINDS TECHNOLOGY
06.2017 - 04.2022
Sr. SEO Executive
CUALIDO SOFT
02.2014 - 06.2017
SEO Executive
ALLIN WEB SOLUTIONS
03.2013 - 02.2014
Bachelors - Computer Application
Monad University
Secondary Education -
RPS College Harnaut
Primary Education -
Senior Secondary School Harnaut