Sarath Babu M
Bangalore
Summary
Senior Product Marketing Manager with 7+ years of experience driving GTM strategy, adoption programs, and educator enablement across fintech, SaaS, and edtech. Core contributor to OPEN’s unicorn milestone (India’s 100th), and leader of GTM for AI platforms, Caramel and Fethr. At Tan90, I launched STEM labs in over 10 schools, built teacher training programs, and ran pilot-to-scale adoption loops. Skilled in customer insights, product positioning, and cross-functional orchestration.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Senior Product Marketing Manager
Open Financial Technologies
Bangalore
12.2024 - Current
- Launched GTM for Connected Banking, BBPS 2.0, AP Automation, and Zwitch Payment Gateway, generating ₹25Cr+ pipeline
- Owned GTM for AI SaaS products from OPEN, such as Caramel and Fethr, securing VISA and HDFC distribution interest, onboarding 25+ resellers, and 5,000+ users
- Repositioned OPEN Money for enterprise clients after extensive market research; website relaunch drove 40% lift in traffic and 30% more inbound leads
- Developed industry-specific sales playbooks, increasing conversion by 25%
- Led development of promotional materials, including brochures, website content, videos, webinars, whitepapers, and case studies
Business Consultant
NISA Network
01.2024 - 10.2024
- Converted a top-ranked Instagram page into a lead-generation engine, generating $1M in revenue in 3.5 months
- Built influencer onboarding kits, reducing onboarding time by half
- Implemented Zapier automations, saving $80K annually in operational expenses
- Led a brand refresh, including a website redesign and brand guidelines
Lead Product Manager
Tan-Ninety (Indian Edtech K12)
Bangalore
10.2021 - 02.2023
- Launched MVP in less than 3 months, onboarded over 1,000 students and 10 schools, and collected structured feedback to guide product pivots
- Built an integrated digital and physical STEM product strategy, which expanded adoption across multiple school regions
- Designed and delivered teacher training workshops, enabling over 120 educators to adopt and champion STEM labs
- Ran pilot programs in Northeast India, and translated educator and student feedback into roadmap priorities
- Integrated insights into the STEM Learning Package (physical labs and apps), and improved retention by 50%
Marketing Content Manager
Open Financial Technologies
02.2020 - 09.2021
- Improved web traffic by 2.2X and CTR by 25% by authoring TOFU content and executing campaigns for two fintech products: Open's neobanking platform for SMEs and Zwitch for developers
- Reduced the CAC by 15% and increased the activation rate by 12% by improving the product positioning and in-app messaging, respectively
Marketing Manager
OceanFrogs
10.2019 - 01.2020
- Improved SQLs by 50% and web traffic by 4X by changing the positioning of the product, launching a lead generation form, and restructuring the product landing page
Marketing Manager
Regalix
04.2019 - 09.2019
- Increased the sales-qualified inbound leads by 18% (MoM) for the organisation by leading the project to rebuild the website with a team of 10, including designers, engineers, content marketers, and external agencies
- Reduced the sales cycle time by 20% by assisting the sales teams with pre-sales decks, pitch decks, and playbooks
Software Engineer
SunTec
04.2014 - 08.2015
- Developed different backend modules of their enterprise pricing and revenue management product, Xelerate, in Java
Education
MBA - Rohtak
Indian Institute of Management Rohtak
Rohtak03.2019
B.Tech - Mechanical
Government Engineering College Thrissur
India03.2014
Skills
- Atlassian (JIRA, Trello)
- Figma
- Google Analytics
- Zapier
- Notion
- CleverTap
- GitHub
- GCP
- APIs
- User research
- SEO optimization
- Pricing strategy
- Customer segmentation
- Demand generation
- Content strategy
- Sales enablement
- Product sense and strategy
- Analytics
- Product-led growth
- Stakeholder management
Certification
- PM Fellow, Upraised - Worked on PRDs for PharmEasy, Myntra, under the VP/Director of Products at various tech companies like Microsoft, Hotstar, and Cisco
- Gamification for product, Yu-kai Chou
- Advance product management: vision, strategy, and metrics
- Product-led certification, Pendo
Unbias AI — Founder (Entrepreneurial Project)
(Apr 2024 - Dec 2024)
- Founded Unbias AI, an accelerator-backed platform to detect and mitigate biases in HR, legal, media, and education content, with 100+ mapped use cases
- Built market models (TAM/SAM/SOM) across industries (e.g., $935B legal, $16B martech), benchmarked competitors, and defined product differentiation
- Selected by FoundingTeams.ai Accelerator, mentored by a SaaS product leader, and pitched to VCs before pausing the project pending funding
Timeline
Senior Product Marketing Manager
Open Financial Technologies
12.2024 - Current
Business Consultant
NISA Network
01.2024 - 10.2024
Lead Product Manager
Tan-Ninety (Indian Edtech K12)
10.2021 - 02.2023
Marketing Content Manager
Open Financial Technologies
02.2020 - 09.2021
Marketing Manager
OceanFrogs
10.2019 - 01.2020
Marketing Manager
Regalix
04.2019 - 09.2019
Software Engineer
SunTec
04.2014 - 08.2015
MBA - Rohtak
Indian Institute of Management Rohtak
B.Tech - Mechanical
Government Engineering College Thrissur
Similar Profiles
Sai KrishnaSai Krishna
Data Analyst at Open Financial TechnologiesData Analyst at Open Financial Technologies
Deepika ChakrabortyDeepika Chakraborty
Senior Manager, Customer Success at Open Financial Technologies Pvt. LtdSenior Manager, Customer Success at Open Financial Technologies Pvt. Ltd
LISSY P KLISSY P K
Senior Manager - Product Support at Open Financial Technologies Pvt LtdSenior Manager - Product Support at Open Financial Technologies Pvt Ltd
Simran SSimran S
Travel Consultant at BCD TravelTravel Consultant at BCD Travel
Kannan LKannan L
Service Owner - Identity Global Products at AXA Global Business ServicesService Owner - Identity Global Products at AXA Global Business Services