IKSHIT MISTRY
Marketing Automation
Thane
Summary
Dedicated marketing professional versed in data tracking, trend analysis and schedule oversight. Analytical, detail-oriented team player. Provides strong technological skills with solid abilities on Adobe, CleverTap, Netcore, Notify Visitors and more.
Overview
9
9
years of professional experience
8
8
years of post-secondary education
4
4
Languages
Work History
Senior Marketing Manager
HDFC Bank
4 2021 - Current
- Promoted as Senior Manager Marketing in FY23-24.
- Segment-level Nudges in journeys leading to 3X lift in progressing from one step to next.
- Reduction in drop-offs through personalized communication, leading to form completions (from 83% drop offs to 59%) through AEM.
- Automated Digital Footprint to create omni-channel experience via Adobe Target leading to relatability (on 3 step form) thus leading to lesser drop offs and relatively high conversion percentage
- End-to-end orchestrated multiple digital journeys like Fixed Deposit, Mutual Funds, Insta Savings Account, Sovereign Gold Bonds, and more
- Lead innovations on Interactive Emailers Bank-wide with Netcore - AMP, BIMI, etc. (Accordion, Calculator in mail, CTA in SL, Offers as promotions). Awarded as best marketing campaign by Netcore.
- Reducing CAC though multi-channel communication approach
- Created FAQ based Chatbots for investment related products leading to nurturing at MOFU stage leading to Visits in product journeys
- Tested more than 50 micro-segments (investors, ALOR, PLOR, Value Enhancements, iNBA, etc.) with failure as learning and scaling up working use-cases
- Remarketing Savings / Insta accounts with incremental 2% business MoM testing interactive videos, chatbots, voice blast etc.
- Hyper-Personalized "Know Your Programme" initiative for HNW customers (n=1) nurture & cross sell objective leading to cross selling of ~23% customers in Q1’23-24
- Nudges in the journey with MoM lift of 39%
- Increased Leads to conversion rate from 3% to 7% through Digital Drop Offs (PL).
- Developed 14+ new journeys for Bank-wide Services like Demat Nomination, CASA & CC Re-KYC, PAN updation, Account Nomination and more.
- Worked on tactical projects directly with CMO which includes; KYC, HDFC Ltd & HDFC Bank merger and more.
- Orchestrated CDP for Investment products (FD, RD, Demat, SGB etc.) reducing the communication TAT from 3 Days to 30 minutes impacting in direct revenue.
- Introduced PRMM through Truecaller resulting in 2X engagement rates, AI generated VoiceBot for consent capture (73% straight through consent captures), and journey creation on both WhatsApp and ChatBot (2.5X interactions)
Product Marketing Manager
Mid-Day, Jagran Group
11.2020 - 03.2021
- End to end work on third party automation tools like CleverTap and BuyNxt for customer journey creation, mapping & communication
- Follow and analyze market trends to position products (best value products)
- Develop product marketing strategies (pricing, advertising, product launching)
- Craft compelling messages across marketing channels (landing pages, ad campaigns)
- Work with various teams (design, content, acquisition, product, sales) to implement strategies
- Worked on analytical tools like Google Analytics, CleverTap, PowerBI etc
- Added gamification like crosswords, Dynamic content, etc to portfolio contributing to engagement and stickiness.
Marketing Manager
Nearby Technologies Private Limited
02.2019 - 09.2020
- Handling multiple products with end to end marketing f or B2B2C products: -BuyNearby: Growth in customer orders from 5 order a week to 7 orders a day in less than 3 months
- Relaunched multiple products with new features and benefits
- Content & UI for customer and retailer app screen flow
- JobsNearby: Launched product for end users with app screen content and pitching videos gaining 1,000 registrations on average per day
- Flipkart Delivery Partner module: Launched the product and GTM with Flipkart for delivery boys, helping retailers to earn more even during pandemic
- Retailers day campaign for retailer's retention and engagement on Launchpad6 tool
- Gained about 3,00,000 videos from across the country, gaining mileage on ID sales and trust in retailers to be with PayNearby
- Managed direct marketing costs within agreed measures in order to maximize returns on investment
- Developed brand strategies by deep-diving into data, and strategize plans further
- Cross-Promo Alliance with multiple brands for better reach and customer acquisition and retention; ShopperStop, Croma, Saregama Carvaan, etc. to name a few
- Developed and measured results WhatsApp, Push, Email & SMS campaigns to loyalty base to boost digital sales
- Managed Leo Burnet, Notify Visitors, etc., agency briefs to convey campaign requirements and provide recommendations
- Drove Retailer benefit program for retailers to opt for Nearby services for self and offer products at a better rates and commissions
- Design media plan for communicating to consumers (Digital) and the ATL and BTL activities for each brand thus reducing CAC.
Marketing Manager
Vasan Healthcare Private Ltd
02.2017 - 02.2019
- New product launches like Eyewear, Lenses, Merchandise etc.
- Digital cost and campaign moderation and amplification
- Responsible for BTL Marketing for ~35 centres; PAN India
- Working on EBIDTA for region by means costing, planning & manpower planning.
- Worked on Brand Awareness for Regional outlets and strategic calls with regards to Omni-channel marketing to achieve aspirational numbers
- Empaneled more than 50 brands for regional activations
- Devising local-level Doctor commission model for increased profitability
- Brand architecture, adherence and vendor management
Assistant Manager
Raymond Limited
12.2014 - 02.2017
- Handled store operations, worked on marketing and merchandising assignments
- Grew revenue of stores by 6% & 9% EBIDTA at Phoenix and Orion Mall
- Consumer engagement Topical Activations at store-level (across Mumbai)
- Mall promotions and on-ground activations
- Alliances across brands for incremental walk-ins
- Tactical campaigns for top stores (EOSS, Buy for 5K and get Duffle bag)
Education
AI in Marketing - Marketing
IIM
Calcutta 03.2021 - 12.2021
SQL -
W3Schools
04.2024
MBA - Marketing
MERC Institute of Management
Pune 06.2013 - 08.2015
Master of Science - Information Technology
R D National College
Bandra 06.2008 - 11.2012
Hubspot Agency Partner Content Marketing -
EMarketing Institute
Digital 02.2019 - 03.2019
Mobile App Marketing - Udemy - Marketing
Udemy
Digital 01.2020 - 02.2020
Skills
Automation
undefinedAccomplishments
- Awarded as the best regional manager at Raymonds Apparel Ltd Q2 15-16
- ACE certified Operations at Raymonds Apparel Ltd.
- Best Regional Marketer at Vasan Healthcare
- Nominated as Best Individual Performer at Nearby Technologies Pvt. Ltd.
- Received Silver Star for Insta Funding Business Q3 21-22
- Gold Star for UnAssisted Fixed Deposit Business -Q1 22-23
- Certified Adobe Analytics Professional
- Certified in Analytics by Google
- Certified Advanced Adobe Analytics Professional
- Gold Star for achieving top service campaign results for FY22-23
- Awarded Digital Superstar at Digital Alchemy 2023
Timeline
AI in Marketing - Marketing
IIM
03.2021 - 12.2021
Product Marketing Manager
Mid-Day, Jagran Group
11.2020 - 03.2021
Mobile App Marketing - Udemy - Marketing
Udemy
01.2020 - 02.2020
Hubspot Agency Partner Content Marketing -
EMarketing Institute
02.2019 - 03.2019
Marketing Manager
Nearby Technologies Private Limited
02.2019 - 09.2020
Marketing Manager
Vasan Healthcare Private Ltd
02.2017 - 02.2019
Assistant Manager
Raymond Limited
12.2014 - 02.2017
MBA - Marketing
MERC Institute of Management
06.2013 - 08.2015
Master of Science - Information Technology
R D National College
06.2008 - 11.2012
Senior Marketing Manager
HDFC Bank
4 2021 - Current
SQL -
W3Schools
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