Dedicated marketing professional versed in data tracking, trend analysis and schedule oversight. Analytical, detail-oriented team player. Provides strong technological skills with solid abilities on Adobe, CleverTap, Netcore, Notify Visitors and more.
Overview
9
9
years of professional experience
8
8
years of post-secondary education
4
4
Languages
Work History
Senior Marketing Manager
HDFC Bank
4 2021 - Current
Promoted as Senior Manager Marketing in FY23-24.
Segment-level Nudges in journeys leading to 3X lift in progressing from one step to next.
Reduction in drop-offs through personalized communication, leading to form completions (from 83% drop offs to 59%) through AEM.
Automated Digital Footprint to create omni-channel experience via Adobe Target leading to relatability (on 3 step form) thus leading to lesser drop offs and relatively high conversion percentage
End-to-end orchestrated multiple digital journeys like Fixed Deposit, Mutual Funds, Insta Savings Account, Sovereign Gold Bonds, and more
Lead innovations on Interactive Emailers Bank-wide with Netcore - AMP, BIMI, etc. (Accordion, Calculator in mail, CTA in SL, Offers as promotions). Awarded as best marketing campaign by Netcore.
Reducing CAC though multi-channel communication approach
Created FAQ based Chatbots for investment related products leading to nurturing at MOFU stage leading to Visits in product journeys
Tested more than 50 micro-segments (investors, ALOR, PLOR, Value Enhancements, iNBA, etc.) with failure as learning and scaling up working use-cases
Remarketing Savings / Insta accounts with incremental 2% business MoM testing interactive videos, chatbots, voice blast etc.
Hyper-Personalized "Know Your Programme" initiative for HNW customers (n=1) nurture & cross sell objective leading to cross selling of ~23% customers in Q1’23-24
Nudges in the journey with MoM lift of 39%
Increased Leads to conversion rate from 3% to 7% through Digital Drop Offs (PL).
Developed 14+ new journeys for Bank-wide Services like Demat Nomination, CASA & CC Re-KYC, PAN updation, Account Nomination and more.
Worked on tactical projects directly with CMO which includes; KYC, HDFC Ltd & HDFC Bank merger and more.
Orchestrated CDP for Investment products (FD, RD, Demat, SGB etc.) reducing the communication TAT from 3 Days to 30 minutes impacting in direct revenue.
Introduced PRMM through Truecaller resulting in 2X engagement rates, AI generated VoiceBot for consent capture (73% straight through consent captures),and journey creation on both WhatsApp and ChatBot (2.5X interactions)
Product Marketing Manager
Mid-Day, Jagran Group
11.2020 - 03.2021
End to end work on third party automation tools like CleverTap and BuyNxt for customer journey creation, mapping & communication
Follow and analyze market trends to position products (best value products)
Craft compelling messages across marketing channels (landing pages, ad campaigns)
Work with various teams (design, content, acquisition, product, sales) to implement strategies
Worked on analytical tools like Google Analytics, CleverTap, PowerBI etc
Added gamification like crosswords, Dynamic content, etc to portfolio contributing to engagement and stickiness.
Marketing Manager
Nearby Technologies Private Limited
02.2019 - 09.2020
Handling multiple products with end to end marketing f or B2B2C products: -BuyNearby: Growth in customer orders from 5 order a week to 7 orders a day in less than 3 months
Relaunched multiple products with new features and benefits
Content & UI for customer and retailer app screen flow
JobsNearby: Launched product for end users with app screen content and pitching videos gaining 1,000 registrations on average per day
Flipkart Delivery Partner module: Launched the product and GTM with Flipkart for delivery boys, helping retailers to earn more even during pandemic
Retailers day campaign for retailer's retention and engagement on Launchpad6 tool
Gained about 3,00,000 videos from across the country, gaining mileage on ID sales and trust in retailers to be with PayNearby
Managed direct marketing costs within agreed measures in order to maximize returns on investment
Developed brand strategies by deep-diving into data, and strategize plans further
Cross-Promo Alliance with multiple brands for better reach and customer acquisition and retention; ShopperStop, Croma, Saregama Carvaan, etc. to name a few
Developed and measured results WhatsApp, Push, Email & SMS campaigns to loyalty base to boost digital sales
Managed Leo Burnet, Notify Visitors, etc., agency briefs to convey campaign requirements and provide recommendations
Drove Retailer benefit program for retailers to opt for Nearby services for self and offer products at a better rates and commissions
Design media plan for communicating to consumers (Digital) and the ATL and BTL activities for each brand thus reducing CAC.
Marketing Manager
Vasan Healthcare Private Ltd
02.2017 - 02.2019
New product launches like Eyewear, Lenses, Merchandise etc.
Digital cost and campaign moderation and amplification
Responsible for BTL Marketing for ~35 centres; PAN India
Working on EBIDTA for region by means costing, planning & manpower planning.
Worked on Brand Awareness for Regional outlets and strategic calls with regards to Omni-channel marketing to achieve aspirational numbers
Empaneled more than 50 brands for regional activations
Devising local-level Doctor commission model for increased profitability
Brand architecture, adherence and vendor management
Assistant Manager
Raymond Limited
12.2014 - 02.2017
Handled store operations, worked on marketing and merchandising assignments
Grew revenue of stores by 6% & 9% EBIDTA at Phoenix and Orion Mall
Consumer engagement Topical Activations at store-level (across Mumbai)
Mall promotions and on-ground activations
Alliances across brands for incremental walk-ins
Tactical campaigns for top stores (EOSS, Buy for 5K and get Duffle bag)
Education
AI in Marketing - Marketing
IIM
Calcutta
03.2021 - 12.2021
SQL -
W3Schools
04.2024
MBA - Marketing
MERC Institute of Management
Pune
06.2013 - 08.2015
Master of Science - Information Technology
R D National College
Bandra
06.2008 - 11.2012
Hubspot Agency Partner
Content Marketing -
EMarketing Institute
Digital
02.2019 - 03.2019
Mobile App Marketing - Udemy - Marketing
Udemy
Digital
01.2020 - 02.2020
Skills
Automation
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Accomplishments
Awarded as the best regional manager at Raymonds Apparel Ltd Q2 15-16
ACE certified Operations at Raymonds Apparel Ltd.
Best Regional Marketer at Vasan Healthcare
Nominated as Best Individual Performer at Nearby Technologies Pvt. Ltd.
Received Silver Star for Insta Funding Business Q3 21-22
Gold Star for UnAssisted Fixed Deposit Business -Q1 22-23
Certified Adobe Analytics Professional
Certified in Analytics by Google
Certified Advanced Adobe Analytics Professional
Gold Star for achieving top service campaign results for FY22-23