Ilham Singhawansa

B2C Forward | Marketplace | Wholesale Qcom | Returns

• I oversaw operations for the largest eCommerce fulfiller in India & guided the team to achieve a fulfillment promise of 99.5%
• Led a PAN India project across fulfillment centers that reduced customer lead time by 0.35 days by extending the order cut-off from 8 PM (previous day) to 10 AM (same day)
• By optimizing space, we boosted orders per square foot and achieved a 17% overall efficiency improvement (Productivity 24 to 28)
• Achieved a 23.86% boost in bottom-line profitability on a INR 13 million P&L by reducing expenses by 12.39% through strategic expense management.
• Successfully launched the Myntra marketplace by leading the logistics project, fostering cross-functional collaboration, and establishing SLAs for all operations, including both forward and return flows.
• Led the launch of the B2B operations in the North fulfiller, improving lead time by 3 days, reducing transportation costs by 11%, and increasing order share from 17% to 40% through effective collaboration with cross-functional supply teams.
• Successfully launched the project of customized packaging with the objective of enhancing brand perception and recognition, resulting in a significant boost in social media mentions.
• Established an outsourced refurbishment center for the North with collaboration with quality team, contributing INR 90L to circular economy project.

• Operationally led the warehouse movement project, completing it in 20 days with zero shrinkage and no impact on fulfillment to stores.
• Initiated and led warehouse piloting efforts, ensuring desired productivity was sustained within the warehouse.
• Enhanced outbound operations efficiency by streamlining processes and optimizing workflow. Resulting an efficiency gain of 6%
• Established a cross-dock hub for stores, directly improving product availability by 5% through the diligent maintenance of a ₹0.5 cost/quantity variance.

• Implementation of milk run operation for export cargo, which was an industry first, resulted in a full cargo load percentage increase from 30% to 75% and reduce local lead by 3 days
• Ensured seamless delivery to the destination country through effective collaboration with import countries & its customs teams.
• Implemented a new control tower team with 100% training & vendor alignment.

• Implemented a comprehensive vendor management tool to evaluate and integrate new suppliers into the procurement panel.