Ilma Khan
New Delhi
Summary
Passionate about destigmatizing mental health. I blend 5+ years of digital marketing experience with my deep understanding of human behavior to craft empathetic, impact-driven content. My goal is to translate complex psychological concepts into engaging stories that build trust, and make therapy feel accessible.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Social Media Marketing Freelancer
Bal Uday NGO & Various Clients
09.2025 - Current
- Created impact-driven Instagram reels and posts for major advocacy campaigns, like Human Rights Day, focusing on education and child rights.
- Captured and directed on-ground content to build empathetic visual storytelling, translating real-world workshops into scroll-stopping social media narratives.
- Designed monthly content calendars, campaign strategies, and creative concepts to significantly boost organic social media engagement.
- Highlighted transformational journeys using creative storytelling, building a brand voice that fosters trust, and sparks meaningful conversations.
Clinical Mental Health Intern
Mindful Centre for Mental Health
04.2025 - 05.2025
- Gained hands-on experience understanding diverse mental health journeys and human behavior, applying psychological theories in real-world settings.
- Developed a deep sense of empathy and emotional depth, essential for communicating sensitively about mental wellness.
- Observed and analyzed common patient pain points and questions, gaining direct insights into what target audiences in the mental health space need.
- Collaborated with mental health professionals to understand therapeutic approaches, ensuring future content is both clinically accurate and highly accessible to the public.
Digital Marketing Executive
Noisiv Consulting
New Delhi
07.2021 - 03.2025
- Led the planning and delivery of engaging digital campaigns across platforms like Instagram and YouTube Shorts.
- Collaborated closely with cross-functional creative teams, managing creator workflows, and nurturing strong influencer relationships.
- Regularly analyzed campaign performance data and social metrics, turning insights into smarter content ideas and strategy improvements.
- Managed high-paced marketing campaign calendars using Asana to ensure seamless execution and content distribution.
- Developed digital marketing strategies to enhance brand visibility and engagement.
- Managed social media accounts, creating content and responding to audience interactions.
- Collaborated with design teams to produce visually appealing digital assets.
- Conducted market research to identify trends and customer preferences in digital space.
Certified Internet Consultant
Just Dial
Noida
11.2020 - 06.2021
- Client Relationship Management - Cultivated and nurtured client relationships through strategic initiatives, including timely follow-ups, scheduled meetings, and comprehensive sharing of reports and product roadmaps
- Business Development - Drove business growth by conducting online product presentations to potential clients, effectively showcasing product value and benefits
- Lead Generation - Implemented targeted lead generation strategies, utilizing cold calling and email outreach to prompt potential clients to establish an online brand presence through optimized keyword selection
- Revenue Generation - Orchestrated the generation of annual revenue from both small and large-scale businesses through compelling presentations, strategic sales proposals, and successful subscriptions to online products
- Customer Support Excellence - Provided exceptional customer support through various communication channels, including phone calls, emails, and internet chats, ensuring consistently prompt and professional assistance
- Sales Closure and Service Delivery - Demonstrated a track record of consistently closing deals while delivering top-of-the-line service to clients, contributing to overall customer satisfaction and retention
Business Development Executive
Topya India Pvt. Ltd.
07.2019 - 08.2020
- Strategic Business Planning - Contributed to the formulation of annual business plans, and ensured a roadmap for sustained development.
- Comprehensive Business Development - Executed business development through proactive calls and emails, maintaining meticulous client records on CRM for efficient client management, and targeted marketing strategies.
- Integrated Marketing and Sales - Spearheaded product promotions, events, and a spectrum of marketing and sales activities, orchestrating a holistic approach to brand awareness and engagement.
- Below-the-Line Promotions Expertise - Designed and executed Below-the-Line (BTL) promotional activities for diverse brands, leveraging on-the-ground and physical events, supported by thorough research and analysis.
- Innovative Campaign Design - Generated customized campaign ideas for digital platforms, driving lead generation and audience acquisition for clients through creative, and strategic digital campaigns.
- Graphic Design and Social Media Expertise - Designed impactful graphics and ads for social media promotions, ensuring visually appealing, and effective brand representation.
- Drove sales of company products and services by meeting with customers using strategic and organized approach.
Project Management Executive
General Shahnawaz Memorial Foundation
08.2018 - 03.2019
- Company Overview: An NGO for underprivileged children
- Global Business Acquisitions - Successfully closed business deals with esteemed global brands, including P&G, Himalaya, and Britannia, showcasing adept negotiation and partnership-building skills
- 2 times consecutive Top Performer of the Year Award
- Revenue Generation Leadership - Spearheaded partnership projects within the team, resulting in the highest revenue generation, with an estimated total of INR 5,00,000
- National Ambassador - Represented the organization in over 100 school contact programs across India
- An NGO for underprivileged children
Education
Post-Graduate Diploma in Guidance And Counselling -
Jamia Milia Islamia Central University
01-2026
Master of Arts - Psychology
IGNOU
06-2025
Bachelor of Psychology -
Chaudhary Charan Singh University
Meerut, UP09-2020
Skills
- Content strategy and storytelling
- Behavioral psychology and empathy
- Social media (Instagram, LinkedIn, YouTube)
- Scriptwriting (ads, reels, podcasts)
- Influencer and creator collaborations
- Campaign analytics and trend spotting
- Cross-functional collaboration
- Client relationship management
- Strategic planning
Accomplishments
- Global Business Acquisitions - Successfully closed business deals with esteemed global brands, including P&G, Himalaya, and Britannia, showcasing adept negotiation and partnership-building skills
- 2-time consecutive Top Performer of the Year Award
Diploma in Modern Applied Psychology | Udemy
- Acquired practical frameworks for understanding human motivation and behavior, directly applicable to crafting user-centric content strategies.
- Studied core psychological principles to ensure digital content is not only empathetic but also scientifically grounded and highly accurate.
- Developed skills to translate complex behavioral theories into accessible, everyday language that helps destigmatize mental wellness for a broader audience.
- Gained foundational knowledge in applied therapeutic concepts, enhancing the ability to build a brand voice that resonates with users seeking mental health support.
Certification
- Completed the HubSpot Academy Digital Marketing Certification course, demonstrating a comprehensive understanding of core digital marketing principles and best practices.
- Gained practical knowledge in SEO, social media marketing, content marketing, email marketing, and paid advertising through the HubSpot Academy Digital Marketing Certification course.
- Developed a strong foundation in digital marketing strategy, website optimization, and email and social media marketing by completing the HubSpot Academy Digital Marketing Certification course.
Timeline
Social Media Marketing Freelancer
Bal Uday NGO & Various Clients
09.2025 - Current
Clinical Mental Health Intern
Mindful Centre for Mental Health
04.2025 - 05.2025
Digital Marketing Executive
Noisiv Consulting
07.2021 - 03.2025
Certified Internet Consultant
Just Dial
11.2020 - 06.2021
Business Development Executive
Topya India Pvt. Ltd.
07.2019 - 08.2020
Project Management Executive
General Shahnawaz Memorial Foundation
08.2018 - 03.2019
Post-Graduate Diploma in Guidance And Counselling -
Jamia Milia Islamia Central University
Master of Arts - Psychology
IGNOU
Bachelor of Psychology -
Chaudhary Charan Singh University