Summary
Overview
Work History
Education
Skills
Business Tools Used
Side Gigs
Other Information
Accomplishments
The Bottom line
Timeline
Generic

Ilyas Wali

Summary

First things first, because culture eats everything else for lunch.

As a consistently evolved leader, with over sixteen years of experience in rigorously driving diverse business formats, I have been championing transition practices with process re-design & automations, as well as driving efficiency with an impactful workforce management.

My leadership style is inclusive, mentorship based, with a core focus on creating more leaders, setting right culture, transparent win-win approach to put all the passion in work. I am mostly found working alongside my teams on the same table.

I start every project with an answer to why, and pursue results with a go-getter attitude, keeping Picasso’s quote in mind everything you can imagine is real.

The unfortunate Covid pandemic transformed me, both personally as well professionally into a more compassionate and pragmatic being.

Always open minded, AI optimist, I enjoy traveling, meeting creative people and firmly believe in the African proverb, ‘If you want to go fast, go alone; if you want to go far, go together.

Overview

16
16
years of professional experience

Work History

General Manager - Customer Experience

Angara.com
01.2025 - Current
  • Global Leadership role for spearheading Brand Loyalty, Reputation and Repeat Business at a critical scale-up phase for a fast growing luxury e-commerce brand
  • I have been part of the core Leadership team, reporting directly to the CEO
  • In my new role I am now more involved in leadership initiatives to increase the overall company efficiency by streamlining operations and implementing innovative managerial strategies.
  • Driving collaboration with department heads to establish goals and work plans with the CX Team being the hub of improving all aspects of business.
  • Leading team to exceed sales targets for 2025, implementing new initiatives and comprehensive training programs.

Deputy General Manager - Customer Experience

Angara.com
10.2022 - 01.2025
  • Retention and Refunds: Using a multi-prong CX strategy, improved repeat revenue from 11% to 36% within a year
  • Built SaveTheSale program to control refund requests with an18% success rate
  • CRM360: Built a holistic omnichannel CRM platform capable of handling all the formats of customer service and sales for over 64 countries
  • Loyalty Program: Currently building from the ground up a customer engagement program to further drive the RFM metrics with segmentation and ultra-personalized outreach campaigns and offers
  • Customer Service: Improved response and resolution times across channels like chats, calls, emails, reviews, social media, SMS, etc leading to prompt omnichannel & seamless customer communications
  • Took initiatives to bring in accountability, transparency, and ownership when coordinating with cross teams like Shipping, Production, Operations, Merchandising, Marketing, etc thereby reducing the contact ratio from 89% to 12%.
  • IVR development, API integrations, due diligence, contracting, SWOT analysis, risk analysis, and P&L have been an integral part of leading this front.
  • ORM: Redesigned the entire ORM strategy to build a brand reputation on a plethora of review platforms, feeding indirectly to both repeat and new buyer revenue.
  • Improved online credibility review score from an overall of 2.9 to over 4.5/5.0 across platforms and collected a few coveted global awards on the way as well.
  • Drafted the Customer Delight Policy to further empower the agents to handle difficult conversations with more confidence.
  • CAPA: Initiated and led a high-impact cross-vertical L&D opportunity using the refined customer engagement data. This extensive and regular exercise led to the identification and timely prevention of all process and policy gaps, thus uplifting customer centricity and repeat revenue.
  • Personal Connect Program: Initiated and scaled up a customer delight program to transform customers into brand patrons as well as stay connected with High-LTV and promising buyers, driving repeat revenue.
  • Team Development and Management: Built a diverse skilled and multicultural international team of Customer Experience & Sales stalwarts, spread across the globe while driving efficiency and personalization, with a core focus on making more leaders.

Manager CX (N & E - India)

Zoya - A TATA Group Enterprise
03.2020 - 10.2022
  • Repeat Clientele (N&E India): Constantly identified and executed strategies to engage with the existing client base resulting in 20% growth in dormant win-backs
  • This included strategic planning and execution of Client Communication, Personalized Experiences & Gifting
  • HNI Onboarding (N&E India): Networked with over 200 HNIs resulting in 12% conversion
  • This included presenting the brand in in-person meetings, curating exclusive networking events, and driving referrals
  • Bespoke Services (N&E India): Conceptualized and executed the new Bespoke offering which involved setting SOP, Cross-team collaborations, launch events, client-to-factory coordination, etc resulting in over 30 bespoke designs in the first year
  • Inbound Lead Management (for the Brand): Established the ILM revenue vertical for the brand, involved recruiting, training, and leading a team to achieve over $500K revenue
  • Tools used Locobuzz, FB, Instagram, WhatsApp, Airtel-IQ, LiveChat, Yellow Messenger, Salesforce, etc
  • People Development (N&E India): Coached Retail Teams by regularly engaging in one-to-one & groups
  • This involved establishing a culture-driven approach to deliver engaging customer relationships, thus transforming Retail Teams into Business Owners of their respective client bases
  • CRM (For the Brand): Established and managed Salesforce as a one-stop portal to drive CRM across the brand and teams
  • Scaled up with creating and leading a team of retail reps to drive a 91% fill rate

Sales & Operations Manager

Almass - Fine Jewelry Boutiques
06.2013 - 02.2020
  • Lead transformation of the business into a reputable brand, with the expansion to 4 fully functional boutiques, all contributing to the bottom line

Co-Founder

Poash - Handmade Cashmere Scarves
01.2011 - 03.2013
  • Lead a multi cultural team of 5 to establish and operate full time business in UK, covering every aspect of the business fundamentals

Project Coordinator

Craft Development Institute (Govt. of India)
11.2008 - 09.2011
  • From conceptualization to implementation, managed an ambitious project, involving multiple Private and Government stake holders

Education

Transforming Business with AI - Artificial Intelligence

INSEAD
Paris
11.2024

Master of Science - Innovation, Creativity & Entrepreneurship

Newcastle University
United Kingdom
08.2012

Bachelor of Engineering - Computer Sciences & Application

Anna University
India
05.2008

Skills

  • Start-up x Scale-up Strategy
  • Process Excellence, Automation & Transformation
  • Team Building, Restructuring & Efficiency
  • Leadership & Business Culture Orientation
  • Training & Quality
  • Strategic Partnerships, People & Vendor Management
  • Cost Optimization
  • Business Analytics & Strategy
  • Sales Pipeline Management & optimization
  • Project Coordination and Scheduling
  • Cross-functional Team Coordination
  • Operations Management
  • Customer Relationship Management (CRM)
  • Policy Conceptualization & Implementation

Business Tools Used

Adobe Omniture | FreshSales CRM | Attentive | Keka | FreshDesk Omnichannel Suite | Salesforce CRM | Tableau | Google Analytics | Amazon Seller Central | Locobuzz | LiveChat | Yellow Messenger | Jira | Yotpo Loyalty & Referrals | Magento | Trustpilot | Bizrate | Yotpo Reviews | BBB | Sitejabber

Side Gigs

Student Ambassador: Represented the Newcastle University Business School at various outreach and networking events.


Project Associate and President: Led the Students Entrepreneurship Club during Bachelors.


Social Development Projects: Initiated various programs related to Youth Leadership and Social Development.

-One Young Kashmir: Motivated and lead a group of 118 youngsters from all over Kashmir to organize first of its kind youth summit in North India in collaboration with MercyCorps International, despite regional

political sensitivities and social challenges.

-Cross-Cultural Music Concerts: Presented US-based music band (ZeroBridge) collaborate with local recognized musicians, young rappers and other upcoming artists.

-CAUSE: Co-founded a non-profit professional organization registered with Government of India and United Nations Department of Economic and Social Affairs. CAUSE continues to cater to critical domains such as Education and Mental Health related issues, with key focus on increasing drug-addiction among Kashmir's youth.

Other Information

  • Nationality: Indian
  • Marital Status: Married
  • Current Location: Jaipur, India
  • Willing to relocate & travel


Accomplishments

  • Led the 180 degree transformation of entire customer centricity strategy for Angara, from service to experience. Revamped the team structure and processes to deliver 60% more efficiency. Changed the operations and process format from Contact Center to Experience Center.
  • Initiated and led the Inbound Lead Management for Titan Company Ltd (ZOYA), resulting in a significant revenue stream for the brand.I was part of the core team to scale up the business from 2 boutiques to 9 outlets in 2 years.
  • Conceptualized and established a fully functional web portal to connect the unorganized local Kashmiri artisans with the international buyers and vice-versa.
  • Lead team Almass (a medium-sized jewelry company) to gain more than 14000 potential customers through varied social media channels in a span of 4 months.
  • Awarded the Entrepreneurship Visa by UK Govt., a coverted opportunity to conceptualize, establish and run a business in UK.
  • Recognized as Partner at Angara, in recognition of the Best Leader Award for the year 23-24.
  • Earned LVMH-Inside Certification, an extensive luxury program conducted by LVMH-France.

The Bottom line

Purpose driven | Enterprising | Multitasker | Analytical | Investigative | Creative | Efficiency Enabler | Evangelist | Transformation Manager | Strategy Enabler | AI Optimist

My playfield is outside the comfort zone, learning & unlearning :)

Timeline

General Manager - Customer Experience

Angara.com
01.2025 - Current

Deputy General Manager - Customer Experience

Angara.com
10.2022 - 01.2025

Manager CX (N & E - India)

Zoya - A TATA Group Enterprise
03.2020 - 10.2022

Sales & Operations Manager

Almass - Fine Jewelry Boutiques
06.2013 - 02.2020

Co-Founder

Poash - Handmade Cashmere Scarves
01.2011 - 03.2013

Project Coordinator

Craft Development Institute (Govt. of India)
11.2008 - 09.2011

Transforming Business with AI - Artificial Intelligence

INSEAD

Master of Science - Innovation, Creativity & Entrepreneurship

Newcastle University

Bachelor of Engineering - Computer Sciences & Application

Anna University
Ilyas Wali