Adept at transforming concepts into visual masterpieces, I've spearheaded creative projects at PwC, ensuring excellence and innovation. My expertise in Adobe Creative Suite, coupled with a knack for leading cross-functional teams, has consistently elevated brand communications. Proven track record in enhancing design processes, achieving over 90% client satisfaction.
I specialize in crafting exceptional visual materials for both internal and external communications. My current focus is on creativity, collaboration, and quality assurance.
My key responsibilities include:
Team Leadership: Guiding and mentoring a team of designers to inspire creativity and foster innovation.
Creative Direction: Collaborating with stakeholders to develop concepts that align with our business objectives.
Quality Assurance: Ensuring that all materials are accurate, visually compelling, and free of errors.
Client Collaboration: Engaging with clients to understand their needs and deliver customized visual solutions.
Project Management: Overseeing multiple projects under tight deadlines, ensuring timely and high-quality delivery.
Training: Providing software training to help colleagues enhance their design skills.
Process Improvement: Continuously refining design processes and workflows to boost efficiency.
I am passionate about driving creative excellence and delivering visual solutions that elevate PwC's brand and communications.
Conducting User Research: Gathered insights into user behaviors, needs, and pain points through methods such as interviews, surveys, and usability testing.
Strategic Planning: Worked with stakeholders to align design strategies with business goals, ensuring that design solutions support the company's objectives and deliver value to users.
Wireframing and Prototyping: Developed wireframes and prototypes to visualize and test design concepts before final implementation.
Cross-Functional Collaboration: Worked closely with product managers, developers, and other stakeholders to ensure that design solutions are feasible and aligned with technical and business requirements.
High-Fidelity Design: Created detailed and polished design assets, including visual elements, icons, and graphics, that are ready for implementation.
Concept Development: Leads the development of creative concepts and visual strategies for advertising campaigns. This involves brainstorming sessions, mood boards, and conceptual frameworks to ensure that the visual direction aligns with the campaign goals.
Leading the Art Team: Managed and mentors a team of designers, illustrators, and other art professionals. Provides guidance, feedback, and support to help them achieve their best work.
Cross-Department Collaboration: Works closely with other departments such as copywriting, strategy, and client services to ensure that all elements of the campaign are cohesive and aligned with the client’s vision.
Clients: Bharat Benz, Sunfeast Yippee, Zee Kannada, Infosys