Imthiyas Basha
Bangalore
Summary
Creative leader with 15 years in CG visualization and retail production. As Senior Art Director, directs teams in producing impactful visual content for campaigns and digital platforms. Expertise in developing production pipelines, mentoring talent, managing complex projects, and leveraging AI to enhance workflow efficiency.
Overview
18
18
years of professional experience
Work History
Senior Art Director – CG Design
- Target Retail Corporation
Bangalore
05.2019 - Current
- Led and mentored a team of 10+ CG designers, driving creative excellence, performance management, and team development.
- Managed team performance end-to-end, including goal setting, KPI tracking, performance reviews, coaching, and reporting to senior leadership.
- Recognized with leadership awards for innovation, operational improvements, and team mentorship.
- Directed high-volume CG production for large-scale retail marketing campaigns across digital and e-commerce platforms.
- Implemented AI-driven creative tools and automation to streamline workflows and accelerate production.
- Partnered with technology and cross-functional teams (marketing, merchandising, brand, production) to align creative output with campaign goals.
- Managed multiple projects under tight retail timelines, ensuring consistent delivery of high-quality visual assets.
- Provided creative and technical direction across modeling, rendering, lighting, and post-production while improving workflows and scaling production capabilities.
Manager– 3D Visualization
- HBA International
New Delhi
06.2016 - 05.2019
- Led visualization production for luxury hospitality projects across global design studios.
- Managed project timelines and allocated tasks to ensure on-time delivery of high-quality visualizations
- Delivered photorealistic interior and exterior renderings
- Built models, textures, materials, and lighting using 3ds Max and V-Ray
- Collaborated with architects, designers, and art directors
- Resolved technical challenges to maintain quality standards
- Elevated position from senior visualization artist to team leader, reflecting increased responsibilities and recognition.
- Initially managed 1 artist, later scaled the team to 11 artists within 3 years
- Produced diverse photorealistic renderings for luxury hotel spaces, enhancing client presentations and stakeholder engagement
Leading 3D Artist
- SpotWorks
01.2016 - 05.2016
- Produced 50+ photorealistic architectural renderings
- Developed 3D models, textures, lighting, and materials to enhance project realism
- Led visualization tasks independently, ensuring alignment with project goals
- Upheld high visual quality standards, contributing to client satisfaction and project success
- Mentored team members to improve rendering quality
- Worked on large-scale construction and real-estate visualization projects supporting markets in Hong Kong, China, and Singapore.
Leading 3D Artist – Visualization
- Nelson
New Delhi
06.2015 - 12.2015
- Converted 2D architectural plans into 3D visualizations
- Created high-quality visuals for presentations
- Enhanced design proposals and client presentations through visualization support.
- Supported client presentations and design proposals
- Worked closely with design directors
- Contributed to 4 successful project wins during tenure
Rendering Artist – Visualization
- HBA International
New Delhi
10.2010 - 11.2015
- Created photorealistic renderings for hospitality and luxury interior projects, enhancing client vision and project appeal
- Crafted realistic lighting, materials, and textures using 3ds Max and V-Ray to elevate design quality and visual impact
- Provided high-resolution outputs for client presentations, enabling effective communication of design concepts
- Collaborated with architects and interior designers
3D Modeler & Lighting Artist
- Render Soft System Pvt Ltd
01.2009 - 10.2010
- Developed materials, textures, and lighting setups for 3D visualizations, improving overall quality of architectural projects.
- Built 3D visualization scenes from CAD drawings and design concepts, facilitating effective client reviews and feedback.
- Created realistic 3D models of furniture and architectural elements to enhance visual presentations and client engagement.
GFX Modeler
- Kwick Soft Pvt Ltd
01.2008 - 01.2009
- Developed 3D models and digital assets to enhance visualization projects
- Executed UV mapping and texturing to ensure visual fidelity
- Contributed to creation of immersive environments and assets for projects
Education
Master of Business Administration (MBA) - Systems Administration
University of Madras
Chennai09-2010
Bachelor of Commerce (B.Com) - Corporate Secretaryship
University of Madras
Dwaraka Doss Goverdhan Doss Vaishnav College06-2008
Diploma in Multimedia - 3d
Arena Multimedia School
Anna nagar01-2008
Skills
- Autodesk 3ds Max
- V-Ray Renderer
- Corona Renderer
- Blender (Intermediate)
- AutoCAD
- Substance Painter
- Asset Creation
- Nuke
- Adobe Photoshop
- Adobe Creative cloud
- Comfy UI
- Rodin (AI 3D generation)
- Adobe Firefly
- Gen Fill
- Gemini
- Veo
- Nano Banana
- ChatGPT
- Microsoft Copilot
- CapCut
- HeyGen
- Higgsfield
- Flux AI
- Kling AI
- Suno AI
- ElevenLabs
- Magiclight AI
- Meta AI
Core Expertise
- Creative Team Leadership
- Retail Visual Production
- 3D Visualization & Rendering
- AI-Driven Creative Workflows
- Production Pipeline Optimization
- Cross-Functional Collaboration
- Project & Timeline Management
- Creative Strategy & Presentation
- Team Development & Mentorship
Languages
English
Advanced (C1)
C1
Tamil
Native
Native
kannada
Beginner
A1
Accomplishments
Director Award, VP Award, Team Award.
Timeline
Senior Art Director – CG Design
- Target Retail Corporation
05.2019 - Current
Manager– 3D Visualization
- HBA International
06.2016 - 05.2019
Leading 3D Artist
- SpotWorks
01.2016 - 05.2016
Leading 3D Artist – Visualization
- Nelson
06.2015 - 12.2015
Rendering Artist – Visualization
- HBA International
10.2010 - 11.2015
3D Modeler & Lighting Artist
- Render Soft System Pvt Ltd
01.2009 - 10.2010
GFX Modeler
- Kwick Soft Pvt Ltd
01.2008 - 01.2009
Master of Business Administration (MBA) - Systems Administration
University of Madras
Bachelor of Commerce (B.Com) - Corporate Secretaryship
University of Madras
Diploma in Multimedia - 3d
Arena Multimedia School