Summary
Overview
Work History
Education
Skills
References
Projects
Awards
Extracurricular Activities
Timeline
Generic
Imtiyas Shaikh

Imtiyas Shaikh

Pune

Summary

Dynamic marketing professional with extensive experience at Tribhovandas Bhimji Zaveri Ltd., excelling in brand strategy development and integrated marketing campaigns. Proven track record in executing high-impact digital initiatives and fostering strong vendor relationships. Adept at driving customer engagement and enhancing brand visibility, leveraging both analytical skills and creative thinking.

Overview

22
22
years of professional experience

Work History

Sr. Manager – Advertising & Marketing

Tribhovandas Bhimji Zaveri Ltd. Mumbai
Mumbai
02.2013 - Current
  • Executed integrated ATL, BTL, and digital campaigns with a strong focus on cost-efficiency and strict adherence to allocated budgets, ensuring high-impact visibility across target markets.
  • Developed and implemented the company’s branding strategy, marketing roadmap, and annual budget to enhance brand recall, market share, and penetration in both current and emerging markets.
  • Led end-to-end execution of 360° marketing projects, from ideation and creative development to multi-channel deployment, followed by performance measurement and impact analysis.
  • Strategized and managed paid digital campaigns across YouTube, Instagram, Facebook, and OTT platforms, achieving targeted outreach and engagement metrics.
  • Oversaw annual media negotiations and closed strategic deals with leading TV, print, radio, and magazine partners, ensuring optimal ROI and brand presence.
  • Liaised with external marketing and event agencies for the execution of branding initiatives, promotions, and events—handling vendor evaluation, negotiation, and recommending cost-effective proposals to management.
  • Supported regional teams in planning and implementing localized marketing initiatives, ensuring brand consistency, and campaign effectiveness across territories.
  • Led pan-India customer engagement programs, creating impactful touchpoints to enhance customer experience and loyalty.
  • Directed and monitored digital marketing strategies, with hands-on management of social media platforms and content to drive traffic, brand awareness, and lead generation.
  • Ensured timely generation and dissemination of marketing MIS reports for strategic decision-making and performance tracking.

Manager – Head Office, Marketing

Next Retail India Ltd. Mumbai
Mumbai
08.2007 - 02.2013
  • Handling marketing activities and special campaigns across India.
  • Identify Communication needs & platform, interact with Press & Television Media agencies and get that implemented through different media options.
  • Planning and Executing Tactical BTL and ATL campaigns. Selecting appropriate ATL Media & negotiating with agency & publication for best rates for print advertisement.
  • Responsible for BTL, Promotional & all marketing activities.
  • Generating additional revenue via leasing branding space to companies.
  • Negotiating with vendors and suppliers for BTL activities.
  • Re-engineered the Product display at NEXT outlet across India.
  • Contribute to the Development & Implementation of overall Marketing Plan across India.
  • Co-ordinate with Sales Team & Regional Marketing Managers for Effective implementation of Marketing Plans.
  • Successfully Develop & Implement NEXT Maha Exchange Mela & Freedom to Exchange campaign across India.
  • Contributed to revolutionary & successful Freedom to Choose Diwali Campaign across India.
  • Ensure timely payments to all third party service provides like vendors and agencies in coordination with marketing accounts.

Sr. Officer – Marketing

Videocon Industries Ltd. Aurangabad
Aurangabad
08.2005 - 07.2007
  • Media planning & Co-ordination for Print Media & TVC.
  • Co-ordination with advertising agency & publication.
  • BTL, Branding & Promotional activities at retail outlet & event sponsored by the company.
  • Dealer Management, for strategizing partnerships.
  • Providing feedback to the management in order to strengthen relations with trade partners.
  • Compiled & analyzed data and made recommendations for 5 Dealer Management Projects for Videocon Group.
  • Analyzing Competition and market mapping to keep ahead of competition.
  • Marketing Strategies and advertising campaign analysis of competitors.

Marketing Executive

Reliance Infocomm, Pune
Pune
02.2003 - 10.2003
  • Channel Development for Reliance Mobile in Pimpri Chinchwad area.
  • Appointing Dealers & Sub Dealers and reappointing existing Dealers.
  • Launching new schemes for Dealers & customers.
  • Successfully launched the schemes for Ordnance Factory employee in Dehuroad, Pune.
  • Sold record number of Mobile in ‘Reliance Monsoon Dhamaka Offer’ in PCMC.
  • Sales & Marketing in up country.

Education

Masters in Business Administration -

Department of Management Sciences, Pune University (PUMBA)
Pune
01.2005

Bachelor of Commerce -

M.M.C.C, Pune University
Pune
01.2001

H.S.C. -

M.M.C.C, Pune University
Pune
01.1998

S.S.C. -

Garrison Army School, Pune
Pune
01.1996

Skills

  • Microsoft Windows and Office proficiency
  • CRM management and updates
  • Brand strategy development
  • Integrated marketing strategies
  • Digital campaign execution

References

Upon Request.

Projects

Pepsi Cola India Ltd. Pune, Increase the Distribution reach of Pepsi Product in PCMC area., Mapping the gap in distribution channels and introducing new distribution channels so as to fulfill market needs and to increase sales., Urja, Kutwal Foods LTD. Pune, The project involved Merchandising, Selling and Promotion of recently introduced Products of Urja , Kutwal Foods Ltd

Awards

Awarded Best marketing Support for Mumbai Branch in Ganeshotsav & Diwali Festival, Was appreciated by the mgmt for presenting a report on dealer feedback of the up-country Markets.

Extracurricular Activities

Worked as volunteer in Summer 03 organized by PUMBA. Member of the Cricket Team in M.M.C.C. College.

Timeline

Sr. Manager – Advertising & Marketing

Tribhovandas Bhimji Zaveri Ltd. Mumbai
02.2013 - Current

Manager – Head Office, Marketing

Next Retail India Ltd. Mumbai
08.2007 - 02.2013

Sr. Officer – Marketing

Videocon Industries Ltd. Aurangabad
08.2005 - 07.2007

Marketing Executive

Reliance Infocomm, Pune
02.2003 - 10.2003

Masters in Business Administration -

Department of Management Sciences, Pune University (PUMBA)

Bachelor of Commerce -

M.M.C.C, Pune University

H.S.C. -

M.M.C.C, Pune University

S.S.C. -

Garrison Army School, Pune

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