Indhu S

• Campaign Management: Initiation to execution of all promotional inputs in both online & offline mediums
• Ensuring the branding to explicitly reach consumers in all the forms of marketing communication
• Analyzing of digital marketing performance metrics and targeting the audience’s basis the campaign objective
• Coordination with website management team & creative agency for the content of the website and all SM platforms
• Planning the budgets for Campaigns, Exhibitions & Social media promotions
• Managing and analyzing the OOH assets in and around the showroom locations for better brand reach and recall
• Exposure to Media, Photography & TVC and hands on experience in execution of all ATL & BTL Campaigns
• Handled PR events, Influencer Campaigns and the metrics of media reach for both
• Coordination with CFT teams for the product launches and campaign management & preparing the marketing deck for MRM

• Custodian of Brand Ruchi Magic, Bhima & Garden present in the Foods & Snacks Category – INR 40 Cr Top line & 1 Cr Marketing spends
• Gross Margin Ownership: Responsible for revenue growth & profitability across channels (GT/MT/E com) through collaboration with Cross functional team (CFT)
• Lead the entire process of new product development and launch involving category analysis, competition benchmarking, costing feasibility, packaging, legal compliance and launch strategy
• Developed and executed brand marketing plan – media planning, consumer & trade promos, activations, ATL & BTL
• Expertise in agency handling, creative development, print & outdoor, in store consumer engagements.
• Develop GTM for NPD’s and target setups (primary& secondary) with the Sales team

Product launches & Brand Optimization

Brands : Ruchi magic & Bhima

• Products Launched: Sweet N Sour ’Pickle - First in Category Innovation, Regional Specific variants through market research insights
• Title Sponsorship Behindwoods- Gold MIC Awards’ driving Brand awareness & Product based integration through the Mini Cookery Show (TRY your own recipe with Ruchi Pickles) resulted in innovative consumer insights
• Title Sponsorship AVAL Vikadan- YUMMY Kitchen Awards driving brand awareness across food platforms in TN, results in celebrity Word of Mouth Promotions & Product Bytes about the Ruchi Magic Brand for digital media promotions
• Product Sampling to customers through special pongal edition Thozhi Mazhar – targeting 15000 individuals
• Developed an off take tracking monitor to capture the HVO outlet sales across distribution channels

Brand : Garden

• · Products Launched: Dry Fruit Barfi & Biscotto- First in Category Innovation under premium segment, Flavored Wafers & Flavored Banana chips under economic segment
• · On Boarded the brand in three E commerce platforms & recorded 200% growth by driving effective campaigns
• · Collaborated with Paytm for a first-in-category campaign to drive family pack sales and recorded a MoM growth of 150% on the promo SKUs
• · Built marketing plan for a new product & category launch, in the healthy snack’s portfolio. End –End launch plan developed, in to the execution stage for current year
• Executed rigorous tail reduction exercises to improve the gross margin by 3%

• Executed Demand generation by actively servicing customers and delivering net sales value in assigned territory
• Enhanced the brand distribution and implemented effective Route to Market Plan
• Managed a team of 20+ sales personnel, responsible for their skill development and appraisals
• Qualified with sound knowledge in identifying and developing new markets, generating leads and ensuring customer retention and satisfaction
• Provided direction for the manpower to generate business from the existing customer base to achieve business targets