Indira Dutta

• Worked closely with Product and Marketing heads to design efficient content strategies.
• Leading a team of copywriters and digital marketers.
• Have played a pioneering role in setting up the entire e-learning division for Jio's Digital Design Unit.
• Worked with almost all businesses within the Reliance eco-system. Curated AI content/ AI prompt writing for Jio Engage Platform with various celebrities and brands.
• Handled B2B creatives for the launch of Jio Phone, Jio Bharat Phone ,Jio Book, JioMart, R-elan, Relwood and Reliance MedLab. Responsible for creating all content that drives awareness, reputation, credibility, inbound traffic, sales enablement, and demand creation.
• Closely worked with Reliance Foundation team for their website and social media events.
• Conceptualized engagement activities for JioEngage and Jio Interact.
• Worked with almost all businesses within the Reliance eco-system.
• Collaborated with influencers for various social media campaigns.
• Monitored website analytics and metrics to track content performance and identify areas of improvement.
• Interviewed celebrities for Jio Interact movie campaigns.
• Curated content across social media platforms, leveraging algorithm strategies to increase engagement.
• Managed content distribution to online channels and social media platforms.
• Conducted research and collaborated with subject matter experts to develop accurate content.

Current Projects:

• Working with the R-elan marketing team for website and social media promotion,
• Writing radio scripts for the promotion of Milkbasket - Reliance Retail product.
• Writing Script for the brand film for Reliance Medlab - Life sciences product.
• Creating a B2B launch communication plan for Relivet - Life sciences product.

One morning, four young minds minds dared to leave secure jobs and launch our own agency. My roles encompassed copywriting, business development, and account planning, while my partners excelled in design, production, and digital media.

Over four years, I tirelessly pitched ideas and secured diverse clients like - Oria Fenestration, Prithvi Theatre, FiFa fashion, Asian Paints B2B, Rashmi Housing, Metro Homes, Art on Silk and more.

I Collaborated with production houses and digital agencies to provide 360 degree solutions to our clients.

In my portfolio, I take pride in every project I've undertaken, pouring dedication and passion into each one. However, there is a particular project that holds a special place in my heart. It involved the production of a music video for the talented Independent Punjabi Artist, 'Malaa Treon,' whose music was released by Times Music and gained significant traction in the Canadian and US markets.

Drove competitive analysis projects to better understand market trends, informing more effective marketing strategy adjustments.

Streamlined internal communications for increased efficiency, utilizing a centralized content management platform.

Managed large-scale events, ensuring seamless execution for maximum brand exposure and client satisfaction.

Successfully launched the gifting range for Corporate Gifting.
Collaborated with gifting companies and got orders worth 11 lacs in the first year.

Fostered strong relationships with key industry influencers leading to additional exposure in media outlets and social channels.

Increased the ROAS of the brand with effective performance marketing strategy.

Coordinated with on-ground sales team to understand their challenges and devise a marketing plan that empowers them.

Collaborated with Book my show and other event platforms to open new avenues for sales and promotion.

• Created detail presentation with creatives for Client Pitches. One of the most memorable pitches was for Birla Wellness where I got the opportunity to pitch directly to Mr. Aditya Birla.
• Worked with the best creative minds to create communication for clients like Lodha Group, CIDCO, Asian Paints Business division, Oria Fenestration, ICICI Lombard, Healis, Just for Hearts, Omkar Group, Nirmal Lifestyle and many others.
• To support the PR team I created high-impact messaging for marketing media, contributing to increases in revenues and market share.
• Researched and wrote news stories, articles and reviews for online publications.
• Collaborated with illustrators and photographers to enhance content.
• Provided editorial guidance to facilitate delivery of top-quality content.
• Supported client projects from planning to on-time completion of quality deliverables.
• Conducted research to identify audience demographics, incorporating collected data into future copy.

• Created e-card content for American Audiences.
• Edited blogs written by the editor.
• Visualized concepts for various American festivals.
• Selected high-quality photos and videos to complement written copy.
• Managed competing deadlines with efficiency.